Wednesday, March 27, 2019

Nickelodeon Rebrands NickSplat as NickRewind

The Orange Cassette Tape is Back!

Nickelodeon USA has rebranded the network's official NickSplat YouTube channel, the official YouTube destination for the most loved Nick content from the 1990s and beyond, as NickRewind! It's currently unknown whether Nickelodeon will also rebrand its late night NickSplat programming block on TeenNick, its SVoD channel on VRV, and its official social media pages on Twitter, Facebook and Instagram, Tumblr and Pinterest as NickRewind, however, Nickelodeon registered the @NickRewind handle on Twitter in September 2018.

Like NickSplat, NickRewind will celebrates classic Nickelodeon programming, with clips from beloved Nickelodeon shows from the ‘80s, ‘90s, and ‘00s being uploaded to the channel every Monday, Wednesday and Friday. The channel's description reads:

"The NickRewind channel is the OFFICIAL home of your favorite ‘80s, ‘90s, and ‘00s cartoons and shows. That’s right—we’re talking all of your slime-covered Nickelodeon childhood dreams come true! Tune in every Monday, Wednesday, and Friday for exclusive digital content from all of your throwback favorites like Rugrats, Hey Arnold, iCarly, Victorious, Kenan & Kel, CatDog, Doug, Rocko’s Modern Life, The Amanda Show, Clarissa Explains It All, Ren & Stimpy, Are You Afraid of the Dark, and so much more!"

Update (3/18) - Nickelodeon will rebrand the NickSplat programming block as NickRewind tonight (Monday, March 18, 2019)! Nickelodeon has also updated the social media handles (usernames) of the blocks' official social media channels:

Twitter - @NickRewind
Facebook - @nickrewind
Instagram - @nickrewind

Update (3/21): NickRewind is also airing music videos from the '90s, including "Wannabe" by the Spice Girls and "I Want It That Way" by the Backstreet Boys!

Update (3/17) - In the description of their latest video, NickRewind has put "Catch more CatDog on NickRewind, every night on TEENNICK", which suggests that NickSplat (the TV block) is planning to rebrand as NickRewind in the near future. Additionally, NickRewind has updated most of NickSplat's shortened URL's to NickRewind-themed ones.

Nickelodeon Rewind is already an established brand name for Nickelodeon. Nickelodeon Rewind was originally a collection of DVDs and merchandise that featured classic Nickelodeon television shows such as Clarissa Explains It All, The Adventures of Pete and Pete, and You Can't Do That on Television. After being launched in 2005, Nick Rewind entered the realm of television airings with the "Nick Rewind" programming block that featured on Nickelodeon during the Summer of 2006. Following a hiatus, with the exception of some Amazon DVD releases, the brand was relaunched in June 2010 when a Nickelodeon Rewind feature appeared on Comcast through OnDemand, featuring episodes of The Angry Beavers, Hey Arnold!, Doug, The Ren and Stimpy Show, and Rugrats. The on-demand feature was later added to Verizon Fios, DirecTV and Cablevision. In 2011, Nickelodeon Rewind went mainstream with the release of DVDs through Shout! Factory and The '90s Are All That block of TeenNick.

Nick Rewind HD Idents - NEW!! - Nick Splat Rebranded March 18 2019

Nick Splat Rebranded to Nick Rewind on 03-18 2019 - Brand New Idents

Nick Rewind will be the fourth rebrand for Nick's classic Nickelodeon initiative, beginning with The '90s Are All That in July 2011, which then became The Splat in October 2015, followed by a rebrand to NickSplat in May 2017.

Calling All Nick Kids | NickRewind Channel Trailer | NickRewind

Whenever a Nick Kid, forever a Nick Kid. Whether you grew up on All That and the Big Orange Couch, or had Jimmy Neutron bed sheets, or set your TiVos to record iCarly and Victorious, NickRewind is where you can go for all the childhood nostalgia Adult You craves. The NickRewind YouTube channel serves up new videos throughout the week every week featuring all of your favorite childhood shows, and even some you forgot you remember.

Nickelodeon is in the midst of reviving some of the network's most popular shows. Rugrats for example, is being rebooted for not only a Nickelodeon TV show, but a CGI/live-action movie as well. Nickelodeon also announced that Rocko's Modern Life would be returning to the network with a TV movie, as well as Invader Zim, which will likely be getting its TV movie in 2019. Nickelodeon also revived Legends of the Hidden Temple and Hey Arnold! for TV movies, which aired in 2016 and 2017, respectively, and has also revived Double Dare. Nickelodeon is also in the planning stages to revive Clarissa Explains It All and Are You Afraid of the Dark? as a movie and miniseries, and will be reviving All That with a all-new cast as well as old favorites in Summer 2019.

The news also follows Nickelodeon launching a Nick Hits SVoD channel on Amazon in February 2019. Nickelodeon Hits will also launch on the Apply TV app in May 2019.

Nick Rewind HD US Start Up Continuity March 2019 ( edit )

More Nick: SDCC 'Rocko’s Modern Life: Static Cling' Sneak Peek | Rocko's Modern Life | Nickelodeon!

Original post title: Nickelodeon Rebrands NickSplat YouTube Channel as NickRewind.

Originally published: Friday, March 15, 2019 at 7:13pm GMT.

Additional sources: Anime Superhero Forum /@Light Lucario, PinkiePie97, @SpongieLoud, Wikipedia (II), Nickandmore! (II).
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