Tuesday, May 14, 2019

Nickelodeon Launches 'NickHits', a New SVOD for Older Kids

As part of Viacom's First Quarter 2019 Results article on viacom.com/news, Viacom has revealed that Nickelodeon has launched a new Subscription Video on Demand (SVOD) service named Nick Hits on Amazon channels which is aimed towards older kids!

Update (3/25): Apple today announced that they'll be adding Nick Hits to their revamped Apple TV app in May 2019! Additionally, the new Apple TV app with continue to support Nickelodeon's NOGGIN preschool app!

Update (5/2): The fourth beta of Apple's iOS 12.3 has recently been released to developers, and its TV app is the most talked about feature of the update. Acting as an aggregating application for hundreds of different TV channels, the feature provides an easier way to watch and subscribe to different platforms offering varying shows.

Update (5/14): Just seven weeks after rolling out iOS 12.2, Apple has released iOS 12.3. The biggest update this time around is a major refresh of the TV app ahead of the Apple TV+ streaming service debuting later this year.

The previous version of the iOS 12.3 was only limited to subscriptions on Starz, Smithsonian, Showtime and Tastemade. Now, its options have been vastly expanded to include Viacom's Nickelodeon, MTV Hits and Comedy Central Now, as well as CBS All Access, HBO, and more!

The news follows Viacom adding Nickelodeon and Nick Jr. channels to Pluto TV and FuboTV in recent days.

In the article, Viacom talks about its plan to acquire Pluto TV, the leading free streaming television service in U.S., and how the media company hopes that the platform will act as a powerful marketing engine for Viacom’s SVOD products - Noggin, Comedy Central Now, and the latest, Nick Hits.

Update (2/6): Robert Bakish, the President and Chief Executive Officer (CEO) of Viacom, revealed during Viacom's 1Q19 financial results earnings call, that Nick Hits launched last week on Amazon channels, and is aimed towards older kids!

Update (5/14) - NickHits features a wide selection of programming from Nickelodeon's vast content library, including show's such as SpongeBob SquarePants, iCarly, Bella and the Bulldogs, Avatar The Last Airbender, Henry Danger, Victorious, The Legend of Korra, Fairly OddParents, Game Shakers, Big Time Rush, Sam & Cat, House of Anubis (SIBUNA!), Kenan & Kel, All Grown Up!, TMNT Half Shell Heroes: Blast to the Past, Dora and Friends: Into the City, The Other Kingdom, Monsters Vs. Aliens, The Mighty B!, All That, Clarissa Explains it All, Doug, How to Rock, Every Witch Way, The Amanda Show, My Life As A Teenage Robot, Fanboy & Chum Chum, The Troop, Ride, 100 Things To Do Before High School, Crashletes, Robot and Monster, Pig Goat Banana Cricket, Fresh Beat Band of Spies, and Rank the Prank, and original movies such as Escape From Mr. Lemoncello's Library, Albert, A Fairly Odd Christmas, The Boy Who Cried Werewolf, Splitting Adam, Swindle, Rufus, Rufus 2, Big Time Movie, and Jinxed.

NickHits is available as part of Prime Video Channels, however, non-Prime members can subscribe for $7.99/month (with a 7-day free trial). For more information and to subscribe, visit https://www.amazon.com/gp/video/storefront/ref=atv_hm_hom_5_c_MiuPXS_8?contentType=subscription&contentId=nickhits&benefitId=nickhits

However, no other information about what kind of SVOD service Nick Hits could be. The name could indicate it could be dedicated to the most loved Nickelodeon content from the 1990’s and beyond. Nickelodeon already has a NickSplat channel on VRV featuring a selection of retro Nick programming, however, this could be the next step for the NickSplat brand.

The name Nick Hits could also refer to a Nickelodeon-branded SVOD music channel, similar to Nickelodeon's Nick Music linear channel.

There is a third option, however, which could be that Nick Hits was a typo and the publisher meant to type NickSplat.

Nickelodeon has already established the Nick Hits brand name internationally, as a programming block airing older Nickelodeon programming on Nickelodeon Latin America (Latinoamérica) between July 4, 2009 and ended on April 4, 2010, and as a Nickelodeon music channel in the Netherlands (Nederland) and Flanders between 2007-2017 (it rebranded as Nick Music in 2017).

More Nick: Nickelodeon and Netflix Sign Original Animated Film Deal; Announces 'Rise of the TMNT' and 'The Loud House' Movies!

Originally published: Tuesday, February 05, 2019.

Additional sources: Wikipedia (II, III), Google.co.uk, Logopedia, Kidscreen, Broadband TV News, Twitter @Littlewarior8.
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