Monday, March 25, 2019

Nickelodeon Launches 'Nick Hits', a New SVOD for Older Kids

As part of Viacom's First Quarter 2019 Results article on viacom.com/news, Viacom has revealed that Nickelodeon has launched a new Subscription Video on Demand (SVOD) service named Nick Hits on Amazon channels which is aimed towards older kids!


Update (3/25): Apple today announced that they'll be adding Nick Hits to their revamped Apple TV app in May 2019! Additionally, the new Apply TV app with continue to support Nickelodeon's NOGGIN preschool app!


In the article, Viacom talks about its plan to acquire Pluto TV, the leading free streaming television service in U.S., and how the media company hopes that the platform will act as a powerful marketing engine for Viacom’s SVOD products - Noggin, Comedy Central Now, and the latest, Nick Hits.

Update (2/6): Robert Bakish, the President and Chief Executive Officer (CEO) of Viacom, revealed during Viacom's 1Q19 financial results earnings call, that Nick Hits launched last week on Amazon channels, and is aimed towards older kids!

However, no other information about what kind of SVOD service Nick Hits could be. The name could indicate it could be dedicated to the most loved Nickelodeon content from the 1990’s and beyond. Nickelodeon already has a NickSplat channel on VRV featuring a selection of retro Nick programming, however, this could be the next step for the NickSplat brand.


The name Nick Hits could also refer to a Nickelodeon-branded SVOD music channel, similar to Nickelodeon's Nick Music linear channel.

There is a third option, however, which could be that Nick Hits was a typo and the publisher meant to type NickSplat.

Nickelodeon has already established the Nick Hits brand name internationally, as a programming block airing older Nickelodeon programming on Nickelodeon Latin America (Latinoamérica) between July 4, 2009 and ended on April 4, 2010, and as a Nickelodeon music channel in the Netherlands (Nederland) and Flanders between 2007-2017 (it rebranded as Nick Music in 2017).

More Nick: Nickelodeon and Netflix Sign Original Animated Film Deal; Announces 'Rise of the TMNT' and 'The Loud House' Movies!

Originally published: Tuesday, February 05, 2019.

Additional sources: Wikipedia (II, III), Google.co.uk, Logopedia, Kidscreen, Broadband TV News.
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