Thursday, January 17, 2019

Nickelodeon Names Paul DeBenedittis as New Head of Programming and Content Strategy

Nickelodeon has hired Paul DeBenedittis as Executive Vice President (EVP) Programming and Content Strategy, filling another key executive spot under new Nickelodeon President Brian Robbins. In his new position, DeBenedittis will lead content and programming strategies and oversee partnerships, acquisitions and media planning for Nickelodeon, Nick Jr., Nicktoons and TeenNick across platforms including linear, digital, branded apps, VOD channels, DTO and wireless. DeBenedittis will report to Robbins. The job marks a Viacom homecoming for DeBenedittis, who previously spent a decade at MTV.

Paul DeBenedittis

DeBenedittis, who also will work with Nickelodeon's global channels to support worldwide programming and content strategy, will be based in Nickelodeon's Burbank, California, studio. He replaces Elizabeth Murray, who was Executive Vice President, Programming and Content Strategy, Nickelodeon Group.

“Paul has extensive expertise in programming and leading content strategies that reach and resonate with youth audiences,” said Robbins, to whom DeBenedittis will report. “He’s one of the most dynamic executives in the kids and family space, and we’re happy to have him on board as we forge a new Nickelodeon for today’s audience.”

DeBenedittis was most recently Senior Vice President (SVP), Programming Strategy, Disney Channels Worldwide, including Disney Junior and Disney XD. Among his other responsibilities, he handled programming across their TV and digital portfolio, working with franchise properties such as The Descendants, Camp Rock, Star Wars Rebels and The Mickey Mouse Club House. He also oversaw the Disney Channel Worldwide Programming Strategy team.

DeBenedittis joins a team under Robbins that also includes animation head Ramsey Naito.

The move to Nickelodeon represents a homecoming of sorts for DeBenedittis. Prior to The Walt Disney Company, DeBenedittis spent 10 years at MTV as Executive Vice President, Multiplatform Programming, Content Strategy and Scheduling. DeBenedittis led the programming strategy and content windowing for hit series and events including Laguna Beach, Jackass, The Osbournes, The Real World, Total Request Live, The MTV Video Music Awards (VMAs) and The MTV Movie Awards. He was also responsible for curating the network’s various programming destinations, including MTV’s primetime originals block, The 10 Spot, and the channel’s weekday afternoon and weekend slates. Earlier, he was Director of Programming, Acquisitions and Scheduling at USA Networks and Lifetime Television.

Update - Below is Nickelodeon's official press release announcing the news, via TVWeek:

Nickelodeon Taps Paul DeBenedittis as Executive Vice President, Programming and Content Strategy

Top-ranked Nickelodeon has named Paul DeBenedittis to the role of Executive Vice President of Programming and Content Strategy. The announcement was made today by Nickelodeon President Brian Robbins, to whom he will report. DeBenedittis will be based in Nickelodeon’s Burbank, Calif., studio.

Noted Robbins: “Paul has extensive expertise in programming and leading content strategies that reach and resonate with youth audiences. He’s one of the most dynamic executives in the kids and family space, and we’re happy to have him on board as we forge a new Nickelodeon for today’s audience.”

Seasoned programmer DeBenedittis will lead the content and programming strategies, partnerships, acquisitions and media planning for Nickelodeon, Nick Jr., Nicktoons and TeenNick on platforms including linear television, digital, branded apps, VOD channels, DTO and wireless. He will also work with Nickelodeon’s global channels to support worldwide programming and content strategy.

DeBenedittis was most recently Senior Vice President, Programming Strategy, Disney Channels Worldwide, including Disney Junior and Disney XD, where he led the planning, scheduling, acquisitions and co-production teams in the U.S. and was responsible for programming across their TV and digital portfolio, employing strategies for franchise properties such as The Descendants, Camp Rock, Star Wars Rebels and The Mickey Mouse Club House. He also oversaw the Disney Channel Worldwide Programming Strategy team, working closely with management, programming and distribution teams on programming strategy across all territories.

Prior to The Walt Disney Company, DeBenedittis spent 10 years at MTV as Executive Vice President, Multiplatform Programming, Content Strategy and Scheduling. DeBenedittis led the programming strategy and content windowing for hit series and events including Laguna Beach, Jackass, The Osbournes, The Real World, Total Request Live, The MTV Video Music Awards and The MTV Movie Awards. He was also responsible for curating the network’s various programming destinations, including MTV’s primetime originals block, The 10 Spot, and the channel’s weekday afternoon and weekend slates. Earlier, he was Director of Programming, Acquisitions and Scheduling at USA Networks and Lifetime Television.

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years.

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Originally published: Wednesday, January 16, 2019 at 9:26pm GMT.

Sources: Deadline, The Hollywood Reporter.
Follow NickALive! on Twitter, Tumblr, Reddit, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!

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Nickelodeon Latin America to Premiere 'Kally's Mashup' Season 2 on Monday 18th February 2019

Nickelodeon Latin America (Latinoamérica) will start to premiere and show Kally's Mashup season two on Monday 18th February 2019 at 6:00pm on Nickelodeon Colombia / 7:00pm on Nickelodeon Venezuela and Nickelodeon Argentina / 8:00pm Nickelodeon Chile and Nickelodeon México!

Kally’s MashUp is inspired by the real-life musical journey of Glee’s executive musical producer, Adam Anders. It follows the adventures of Kally, a young musical prodigy who tries to balance her life as a piano virtuoso and a regular girl when she moves from a small town to the most prestigious music university in the country. Although everyone thinks she was born to be a classical piano player, her true dream and passion is to be a pop star. Kally’s MashUp features original songs composed by Anders, his wife Nikki Anders, and longtime collaborator Peer Astrom. Anders serves as executive producer for the show and oversees all the music featured in the series.

Kally's MashUp stars a very talented cast from Argentina and Mexico, headed by Maia Reficco as Kally Ponce (Mica 6.3.5); Alex Hoyer as Dante Barkin; Sarah Cobo as Gloria Skyler; Mariano Chiesa as Mike Ponce; Betina O’Connell as Carmen Ponce; Marita Ballesteros as Rosario; Emiliano Dionisi as Carlos (Charly) Ponce; Josefina Scaglione as Abrankhousen; Sebastián Holz as Norman Skyler; Francisco Donovan as Félix; Daniel Campomenosi; Sarai Meza as Tina Barkin; Jackie Castañeda as Caridad; Fer Serrano as Lisa Barnes; Tomás Carullo as Kevin; Tupac Larriera as Alex; Daniela Flombaum as Lucy Magliano; José G. Zapiola as Tomás (Tommy) Greco ; Lalo Brito as Andrés (Andy) Guiderman; Milagros Masini as Olivia; Celeste Sanazi as Stefania (Stefi); Camila Mateos as Nicole; Cintia Torres Garcia; Facundo Giordano; Julieta Perez Cieri; Juan Martin Delgado; Carla Guidobono; Maximiliano Morales; Lucas Noacco; Florencia Ortega; Mario Juangorena; Sofia Miramon; and Maximo Espindola as Nando.

Kally's MashUp season one (75×60-minute episodes) debuted on Nickelodeon Latinoamérica in October 2017 and has since been seen by more than 5 million viewers across the Latin American region, achieving the No. 1 position in Mexico among girls aged 7 to 14 years. Following its success, Nickelodeon Latinoamérica recently ordered more new episodes.


Kally's Mashup season two (45x60-minute episodes) made its world debut on Nickelodeon Brazil (Brasil) on Monday 22nd October 2018.

A new line of consumer products inspired by the popular series was released earlier this year. "Kally's MashUp: La música: banda sonora original de la serie de TV", a album featuring 18 songs from the hit TV show, was released on Friday 9th March 2018 by Deep Well Records, under exclusive license to Sony Music Entertainment US Latin LLC. The album can be downloaded now at kallysmashupofficial.com. A live stage show is expected to launch during winter 2018. Nickelodeon Latinoamérica recently hosted a contest in which one lucky Kally's MashUp fan won the chance to feature in the season finale of Kally's MashUp 2.

Online at mundonick.com, fans can find out more about the show and its characters, watch video clips from the series, and view a super photo gallery.

Kally's MashUp has been snapped up by television channels around the globe, including TeenNick Israel, DeA Kids in Italy, Gulli in France, Gulli Girl in Russia, DStv Kids in Angola and Mozambique, and Biggs in Portugal.