Friday, October 05, 2018

'Rise of the Teenage Mutant Ninja Turtles' Toys Launch in the UK

COWABUNGA! The Teenage Mutant Ninja Turtles are back in Rise of the Teenage Mutant Ninja Turtles, Nickelodeon's brand-new 2D-animated series which reimagines the characters in a fresh new way, and now you can bring all the action home with Playmates Toys and GP Flair's brand-new toys, available in shops in the UK now!


Rise of the Teenage Mutant Ninja Turtles is an all-new re-imagining of the Turtles, who burst onto TV screens across in the UK with a completely new look, new weapons, new powers, new villains and new voices! The exciting new style has reinvented the comic-book classics for a new generation and has already shown it packs a punch. The new 2D animation series made its debut on Nicktoons UK & Ireland and Channel 5 last month, with almost 200,000 children tuning into the first episode!

Key Facts:

- 170 countries in 50+ languages
- Over 700 partners globally
- UK TV Launch: Saturday 22nd September 2018
- UK Consumer Product Launch: Friday 5th October 2018



Meet the Turtles:


The Turtles’ hold distinct personality traits and skills, including:

Raphael, as the oldest and biggest brother, he is the leader full of enthusiasm and bravado. Raph is a jagged-shelled snapping turtle, who, when he bashes his twin tonfas, he powers up with a super punch!

Leonardo, the self-professed ‘coolest’ brother possesses irreverent charm and a rebel heart. Leo's a red-eared slider turtle, whose six-foot odachi sword can open mystical portals!

Donatello, a mechanical genius and tech wizard whose ninja skills are second only to his coding. Donnie is a soft-shell turtle!

Michelangelo, the youngest brother, a skateboarder and artist who is wild and imaginative. Mikey is a box turtle, whose kusaro-fundo spin is so fast that he actually flies into the air!

Teenage Mutant Ninja Turtles is a classic global consumer products powerhouse, winning in every category across toys, apparel, video games, DVDs and more, generating billions of dollars at retail.

Kicking Off with the New Turtles:


To celebrate the premiere of the new Rise of the Teenage Mutant Ninja Turtles show on TV, Nickelodeon held a press and influencer event for 250 guests (celebs, press, influencers) at Skate bowl Bay 66 on September 16 which was converted into the Turtles lair with activities linked to each of the four turtles. Leading skate influencer Schaeffer McLean performed a brand new move - The Mikey - a specially commissioned move endorsed by UK and Wales skateboarding body Skateboard England, which he performed while jumping out of the lair!

Toys Available in Store Now!:



Basic action figures: The basic action figures feature the four Turtles, as well as new characters Baron Draxum, MeatSweats and others introduced in the series. Each figure comes with unique translucent accessories and is compatible with most of the playsets and vehicles in the line.


Deluxe ninja action figures: Each action-posed, figure stands 14cm tall, and features a flipping action. The Turtles let out an 'action' shout as they flip, and then land their flip with a signature Turtle weapon sound effect.


Vehicle with figure: The Turtles rev up on their new Shell Hog motorcycles for some shell kickin’ Turtle action. Equipped with spring loaded projectiles, high or low attack seat adjust ability, and the ability to connect to each other, the Shell Hogs pack a punch going into battle.


Turtle Tank: This villain bustin', Turtle Tank can transport the Turtles from the city to their lair. It can connect with the projectile launching Shell Hog motorcycles for the ultimate Turtle launch attack.


Sewer Lair Playset: Battle the menacing mutants and make your escape with the spring loaded street light swing and the sewer slide. Practice your ninja skills with Leo in the training area and then chill out in front of the large TV screen. Donnie's got a garage to build some gadgets, Mikey loves the pizza oven shooter, while Splinter has an area to meditate.


Creating a buzz at retail:


To celebrate the toy launch, Nickelodeon is working with several retailers on exclusive promos and events to make sure the toys land with a punch that the Turtles would be proud of.


Hamleys: The Turtles are taking over the fifth floor of Hamley's Regent Street store on 6th and 7th Oct with heaps of fun activities and for the first time at retail, the costume characters!

The Entertainer: Kids are invited to take a ‘Which turtle are you?’ quiz in-store to collect a free bandana and enter the nationwide competition for a chance to win 1 of 5 £200 Pizza Express vouchers!

Argos: An amplified digital competition on Argos.co.uk offering 10 VIP Turtle Feed Experiences at Sea Life Centres across the UK to celebrate the launch of the new toy range!

Smyths: A social comp goes live for the launch weekend which will see one lucky winner being chosen to record their very own unboxing experience of the new toys with Nickelodeon Presenter Perri Kiely from Diversity!

Amazon: The toys launch is supported by a bespoke Turtles brand store, digital e-commerce ads and the first episode free to download!

Nick.co.uk: Leading up to the launch of Rise of the Teenage Mutant Ninja Turtles on TV and at retail, nick.co.uk hosted a exclusive competition in which five lucky fans won the chance to get their hands on the brand-new Rise of the TMNT toy line before they hit the shops!

Rise of the Teenage Mutant Ninja Turtles Hamley's Takeover:

The Teenage Mutant Ninja Turtles are taking over Hamleys!

Date: 6th and 7th October

Rise up! The Teenage Mutant Ninja Turtles are coming to Hamleys, The Finest Toy Shop in the World and they are taking over! There will be lots of exciting activities in-store like the Turtles Light-speed challenge and Splinter’s TV Room. Not only that, we will be getting visits from the Turtles themselves throughout the weekend!

In Rise of the Teenage Mutant Turtles, your favourite Turtle are back with a new look, new weapons, and awesome new powers! Join the legendary heroes, Raph, Leo, Donnie and Mikey as these brothers discover a Hidden City beneath New York, learn amazing mystic ninja skills, battle absurd mutants… and always find time for a slice of their favourite pizza! Cowabunga! Watch Rise of the Teenage Mutant Ninja Turtles on Nick Toons from 22nd September at 10am.

Copyright Viacom Overseas Holdings C.V. 2018 Viacom International Inc. All Rights Reserved.

Catch brand-new episodes Rise of the Teenage Mutant Ninja Turtles Saturdays at 10:00am on Nicktoons UK & Ireland and on Channel 5!

More Nick: Nickelodeon to Host 'Rise of the TMNT' Panel at NYCC 2018!

Original source: Licensing Source.
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