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Monday, March 23, 2020

Malta and ViacomCBS Partner for Nickelodeon Treasure Hunt Malta 2020 *CANCELLED*

Following the success of the first-ever Nickelodeon Treasure Hunt Malta in 2019, the Malta Tourism Authority is once again partnering with ViacomCBS Networks International (VCNI) to host Nickelodeon Treasure Hunt Malta 2020!

Update (23/3) - In the wake of the COVID-19 (aka coronavirus) outbreak which is gripping the globe, the Nickelodeon Treasure Hunt Malta 2020 has unfortunately been cancelled.


The second annual Nickelodeon Treasure Hunt Malta will take place over the weekend of Saturday 4th and Sunday 5th April 2020, with activities inspired by popular Nickelodeon shows and characters expected to take place across the island.

For more information about the Nickelodeon Treasure Hunt Malta, visit http://malta.nickelodeon.tv.

Update (24/2) - Nickelodeon Treasure Hunt Malta 2020 will reportedly feature a Nickelodeon Multi-Media Exhibition and Workshop Hub, and will be rounded off with a carnival-style parade!

Nickelodeon Treasure Hunt Malta is Malta's first-ever Nickelodeon branded experiential tourism franchise. Launched in 2019 as part of a partnership between Malta Tourism Authority and Viacom Velocity International, the branded content, events and ad-agency of VCNI (formally Viacom International Media Networks (VIMN)), the Nickelodeon Treasure Hunt Malta took place between 13th and 18th April 2019, and attracted families from all over the world to visit Malta over the Easter school holidays.

Nickelodeon Treasure Hunt Malta 2019 was based around creating exclusive Nickelodeon experiences and rewards at select attractions around the Maltese Islands. Activities included searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.


In addition to character experiences at selected attractions, a free live theatre show at Pjazza Teatru Rjal kicked things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub was open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style parade through Valetta Old Town.

Activity packs distributed at locations, including the international airport and tourist information centers, featured activities that combined fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction could be redeemed for Nickelodeon-themed prizes.

The concept of the Nickelodeon Treasure Hunt Malta aims to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.

To celebrate the launch of the partnership between the Malta Tourism Authority and VCNI, Air Malta decorated one of its NEO Airbus aeroplanes with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants, Raphael from Nickelodeon's Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.

To promote the first-ever Nickelodeon Treasure Hunt Malta, The Thundermans stars Kira Kosarin & Jack Griffo visited the island to showcase the countries iconic landmarks.

More Nick: 2020 on Nickelodeon: New Shows, Specials, Events, Movies, Episodes, and More!

Originally published: Monday, February 3, 2020.
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