Friday, June 15, 2018

Malta And Viacom Partner For Nickelodeon Treasure Hunt Malta, The Island’s First-Ever Nick-Branded Experiential Tourism Franchise [Updated]

Original Malta Tourism Authority Press Release via mta.com.mt:

NICKELODEON TREASURE HUNT MALTA TAKING PLACE IN APRIL 2019


13-06-2018


The Malta Tourism Authority, together with Viacom Velocity International, the branded content, events and ad-agency of Viacom International Media Networks (VIMN), have signed an agreement to create the island’s first-ever Nickelodeon branded experiential tourism franchise: Nickelodeon Treasure Hunt Malta. The Nickelodeon Treasure Hunt Malta will run from 13-18 April 2019, aimed at attracting families over the Easter school holidays.

This agreement was signed at the Ministry for Tourism office in Valletta, in the presence of the media gathered, who were then addressed by the Honourable Minister responsible for Tourism, Dr Konrad Mizzi, Vice President, Creative and Integrated Marketing at Viacom Velocity International, Mr Russell Samuel and MHRA President, Mr Tony Zahra.


Nickelodeon Treasure Hunt Malta shall be based around creating exclusive Nickelodeon experiences and rewards at select attractions around the Maltese Islands. Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style parade through Valetta Old Town.


Mr Tony Zahra, MHRA President, said that an initiative such as Nickelodeon Treasure Hunt Malta is a step in the right direction when attracting families to visit the Maltese Islands, particularly outside of the summer period and that the MHRA was fully behind this interesting event.

Russell Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, said “Malta has plenty of appeal: sun, sea and culture, which, through 11 years of Isle of MTV Malta we have successfully promoted to youth travellers, helping to increase the island’s youth tourism by 120 per cent and now accounts for 25 per cent of all tourism. Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families”.

In comments provided following the announcement, Dr. Gavin Gulia, Executive Chairman of the Malta Tourism Authority was particularly pleased with the exposure which the Maltese Islands will be receiving, as he explained that the franchise will be promoted across Nickelodeon’s vast international network, which is one of the leading entertainment brands for kids and families, and has amassed 1.2 billion cumulative subscribers in over 500m households across more than 170 countries.

Dr Konrad Mizzi, Minister for Tourism stated that part of the Government strategy is to develop events and entertainment for families and kids. “This is an important tourism niche for Malta and we are committed to raise the bar. The Nickelodeon events and parade will also be enjoyed by Maltese children during the Easter holidays” the Minister concluded.

###

In additional news, Nickelodeon is set to take to the skies with Air Malta, the national airline of Malta!


Air Malta is set to launch a brand new plane this weekend, which will be decorated with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants!

Lovin Malta revealed a first-look at the NEO Airbus, which is currently parked at Ireland’s Shannon Airport ahead of its maiden journey to Malta this weekend.

Besides SpongeBob, the plane also includes pictures of Raphael from Nickelodeon's upcoming Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.

An Air Malta spokesperson didn't comment when asked about the new aeroplane, but a formal announcement is expected in the coming days.

The new plane’s livery could well be related to today’s announcement that Nickelodeon will host a treasure hunt in Malta next April!

Also, from Times of Malta:

Malta to host Nickelodeon Treasure Hunt

The Malta Tourism Authority has signed an agreement with media giant Viacom to host the Nickelodeon Treasure Hunt next year.

Organised in collaboration with the Malta Hotels and Restaurants Association, the event will be taking place between April 13 and 18, with activities held all over the island.

Viacom representative Russel Samuel said that the company had a long-standing relationship with Malta, having worked together on the Isle of MTV for many years.

He explained that the event will attract children and families who will visit the island during the Easter period.

Tourism Minister Konrad Mizzi also expressed “excitement” that the Nickelodeon brand would be coming to Malta.

“Over the last year or so we worked on festival tourism and we built this on our anchor event, Isle of MTV but there was a gap in the market for family events,” Dr Mizzi said.

He added that the fact that Viacom had chosen Malta was also significant as this showed their trust in the Maltese tourism authorities.

--Ends--

Update (6/15) - via MaltaToday:

[WATCH] Air Malta’s new Airbus A320neo joins the fleet, branded with Nickelodeon characters

The aircraft branded with cartoon characters ahead of the Nickelodeon Treasure Hunt, while also featuring more legroom and HD inflight entertainment screens


The plane is branded with Nickelodeon characters

Final preparations are underway for the delivery of a brand new 180-seater Airbus A320neo that will join Air Malta’s fleet today.

The new aircraft has aptly been registered on the Maltese aircraft register as 9H-NEO. Air Malta is the 21st airline worldwide to be flying this new generation A320 with CFM engines. Straight out of the production line, the new A320neo is currently in Shannon, Ireland, where it has been repainted with the airline’s intricate yet stunning livery.



The painting process required strong expertise and experience in order to have the multi-layered designs applied to the fuselage by a skilled team of paint specialists and technicians using stencils, masks, different grades and layers of paint.

Air Malta has been under fire in the past months for a number of cancellations and a series of delays that have tarnished the airline's reputation.

Apart from the airline’s colourful livery, the aircraft has also been branded with cartoon characters to promote a Nickelodeon Treasure Hunt that will take place on the islands between the 13 to 18 April 2019. The partnership with media giant Viacom will see a week of Nickelodeon activities across the island, including a character parade, as well as a child-friendly treasure hunt and workshops.

“Thanks to its new state of the art aerodynamics and new generation engines the NEO offers unbeatable efficiency and environmental performance,” Air Malta’s Chairman Charles Mangion said.

“On a Malta-London Heathrow flight, the airline will save up to 1.3 tons of fuel per trip, 6,200 tons of CO2 per year and a 24% reduction of CO2 emission per seat. Designed with the latest cabin features offering more cabin space and comfort, the aircraft also produces a 50% less noise footprint than the A320ceo.”

The aircraft cabin interior offers 18 inch wide seats were passengers can thus enjoy more personal space in terms of comfort and leg room. The aircraft is also equipped with HD inflight entertainment screens.

--Ends--

Also, from The Malta Independent:

Watch: Air Malta’s new Airbus A320neo, branded with Nickelodeon characters, joins fleet

Final preparations are underway for the delivery of a brand new 180-seater Airbus A320neo that will join Air Malta’s fleet today.

The new aircraft has aptly been registered on the Maltese aircraft register as 9H-NEO, the airline said in a statement. Air Malta is the 21st airline worldwide to be flying this new generation A320 with CFM engines. Straight out of the production line, the new A320neo is currently in Shannon, Ireland, where it has been repainted with the airline’s intricate yet stunning livery.

Air Malta has been under fire in the past months for a number of cancellations and a series of delays that have tarnished the airline's reputation.

The painting process, the airline said, required strong expertise and experience in order to have the multi-layered designs applied to the fuselage by a skilled team of paint specialists and technicians using stencils, masks, different grades and layers of paint.

Apart from the airline’s colourful livery the aircraft has also been branded with cartoon characters to promote a Nickelodeon Treasure Hunt that will take place on the islands between 13 and 18 April 2019. The partnership with media giant Viacom will see a week of Nickelodeon activities across island, including a character parade, as well as a child friendly treasure hunt and workshops.

Air Malta’s Chairman Dr Charles Mangion said, “Thanks to its new state of the art aerodynamics and new generation engines the NEO offers unbeatable efficiency and environmental performance. On a Malta-London Heathrow flight, the airline will save up to 1.3 tons of fuel per trip, 6,200 tons of CO2 per year and a 24% reduction of CO2 emission per seat. Designed with the latest cabin features offering more cabin space and comfort, the aircraft also produces a 50% less noise footprint than the A320ceo. The new aircraft will offer Air Malta guests added comfort and an enhanced customer experience. It is no wonder that the A320 is the bestselling single-generation aircraft.”

The aircraft cabin interior offers 18 inch wide seats were passengers can thus enjoy more personal space in terms of comfort and leg room. The aircraft is also equipped with HD inflight entertainment screens.

--Ends--

Also, from the Times of Malta:

Neo Airbus A320 Neo

The Times of Malta has [...] been informed that the ‘new’ Airbus A320 Neo, expected to join the Air Malta fleet was originally destined for a Chinese company. The plane, which was due to be delivered weeks ago, had already been painted in the livery of Beijing Capital Airlines, a member of the Hainan Group.

However, the Chinese airline decided to delay delivery to later this summer and the plane will now come to Malta.

A promotion video for Air Malta's latest plane arrival.

In a statement issued on Friday, Air Malta said the plane would join the airline's fleet that same day and had already been added to the Maltese aircraft register as 9H-NEO.

The aircraft has been sprayed in Air Malta colours in Shannon, Ireland, and will sport comic characters on the fuselage to promote children’s TV channel Nickelodeon as part of a deal on a treasure hunt event to be organised in Malta next year.

In its statement, the airline said the A320 Neo would operate at significantly reduced fuel, emissions and noise levels.

--Ends--

Originally published: Wednesday, June 13, 2018.

Additional source: Wikipedia (I, II).
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