Monday, December 02, 2019

Nickelodeon Adventure Lakeside | Sneak Peek | Opening Now | Nickelodeon UK

Nickelodeon Adventure Lakeside is opening this Autumn at intu Lakeside in London, UK! Sign up for updates on the grand opening at plus make sure to Like Nickelodeon Adventure Lakeside on Facebook and follow Team Nick on Instagram for the latest Nickelodeon Adventure Lakeside news, highlights and exclusive offers! Are you ready for a speak peak of inside? Click play on the video player below!:

Update (3/12) - Nickelodeon Adventure Lakeside officially opened its doors today!

Update (2/12): Although the official opening date has yet to be announced, Nickelodeon Adventure Lakeside has revealed a few new details about family centre on its official website,!

Tickets prices to enter Nickelodeon Adventure Lakeside will be:

ADULT £7.50
CHILD £14.95
SENIOR £7.00
FAM3 (1 Adult + 2 Children) £34.90
FAM 4 (2 Adults + 2 Children) £37.90

Separate annual passes also available.

Children under three (or under 90 cm tall) will have free admission to the centre.

Prices for large families and visitors with special needs will be announced soon.

Visitors will be able to beat the queues by booking their tickets online.

Nickelodeon Adventure Lakeside is open 364 days a year. The centre will be closed on Christmas day.

Opening Times: Monday – Sunday 10am – 6pm. Last entry 5pm.*

*Hours are subject to change for bank holidays and other holiday periods.

Update (6/11) - Nickelodeon Adventure Lakeside will open in November 2019 soon!

The Nickelodeon-themed indoor family entertainment centre from Nickelodeon and Parques Reunidos will provide pure entertainment for kids and families. Boasting a colourful décor, the centre will be highly interactive with a large variety of adventure zones, and will feature a dedicated space for the younger members of the family, numerous attractions and Nickelodeon-themed areas - perfect for birthday parties and family get-togethers. Experiences will include character meet-and-greets featuring some of Nickelodeon's most beloved characters, such as SpongeBob SquarePants, Dora the Explorer, the Teenage Mutant Ninja Turtles, PAW Patrol and The Fairly OddParents. Building on intu Lakeside's highly successful catering offer, it will have a dedicated food and beverage area called the Slime Cafe and a Nickelodeon retail space offering Nickelodeon merchandise.

At Nickelodeon Adventure Lakeside, fans can:

- Take a trip to Bikini Bottom and immerse themselves in an exciting journey full of games and surprises with their favourite characters!

- Get their Boat Captain's License at SpongeBob's Boating School Blast!

- Get ready for action with the PAW Patrol!

- Learn with Dora the Explorer!

- Enter the sewers of New York City to fulfil their destiny of becoming a hero!

- Watch their favourite shows on the big screen in the 4D Cinema!

- Dine at the Slime Cafe!

- And much more!

The main activities will be aimed towards children aged 3-12, however, Nickelodeon at Lakeside will also feature a Rugrats soft play for children under the age of 3!

Visit today!

Viacom's partnership with Parques Reunidos to open Nickelodeon-branded indoor family entertainment centres in shopping centers around Europe has also seen the opening of Nickelodeon Adventure Murcia in Merlin Properties' Thader Shopping Center in Murcia, Spain, which has been operating since December 2017.

"Get ready for action as you enter Nickelodeon Adventure Lakeside, help save the day with PAW Patrol, climb through the sewers of New York with the Teenage Mutant Ninja Turtles, dive into Bikini Bottom to help Patrick catch the jellyfish, and enjoy the genie magic with Shimmer and Shine. – Coming soon!"

From Retail Gazette:

Spotlight: Intu Lakeside

Described as "Essex's hidden gem" by regional managing director Colin Flinn, Intu Lakeside recently opened its 225,000sq ft expansion, as well as a £72m leisure addition. Retail Gazette paid a visit to learn more about why the shopping centre decided to grow its already-large space.

Essex may be a county known for its reality TV stars, Jamie Oliver and the birthplace of Anya Hindmarch and gifts and cards retailer Clintons – but it also happens to be home to one of the biggest shopping centres in the UK.

Enter Intu Lakeside, a 2,600,000sq ft retail destination that just got bigger. It recently unveiled a 225,000sq ft expansion and £72 million leisure extension in August this year.

Despite Lakeside’s already large size, Intu regional managing director Colin Flinn said there was a reason why the south-east England shopping centre expanded.

“The extension is very much in line with our strategy of transforming our centres, bringing people from further afield to spend longer and spend more and adding to the visitor experience which in turn helps other customers flourish,” he told Retail Gazette.

Since its expansion, the shopping centre is expected to increase footfall by 10 per cent – taking it from 20 million to 22 million.

“While footfall is currently up across the centre, the research we commissioned through CACI is telling us that we can expect a further 10 per cent increase in footfall as a result of the scheme being open,” Flinn said.

In addition to the expansion scheme, Intu has also spent £2 million on internal refurbishment at Lakeside.

“That’s sort of helped some of our customers come forward and do things with their stores,” he said.

“Both Zara and River Island have upsized and now look absolutely fantastic. Both of the new stores have click-and-collect, which is largely automated.

“We can expect a further 10% increase in footfall as a result of the scheme being open”

“It just keeps the pressure off the tills. Before, you’d find that people going to collect from Zara would clog up the till area. Having the automated system just takes that pressure away.”

After opening in 1990, Intu Lakeside first expanded in 2004, where it revealed its four anchor stores – Marks & Spencer, House of Fraser, Debenhams, and Primark.

As part of its latest expansion scheme, Flinn said one of the centre’s key anchors is Nickelodeon.

The toy store based on the US TV channel opened its first European flagship in London’s Leicester Square back in 2014, which permanently shut down in 2017 after retailers such as Argos, Amazon, Smyths Toys Superstores, and The Entertainer stole market share.

Despite the Leicester Square store closure, Flinn was positive about the Nickelodeon store opening at Intu Lakeside because the centre “is very much a family-oriented space compared with Leicester Square, which predominantly consists of couples and distracted tourists”.

“The catchment we’ve got here is very much in the spending money mentality”

Over the summer, it was revealed that some of the UK’s biggest shopping centre landlords were forced to make £2.7 billion in write-downs in the past year on the value of their properties, compared to just £232 million the year before, thanks to a wave of CVAs and administrations from struggling retailers.

One of those centres was Intu, which reported write-downs of £1.3 billion last year.

Despite these figures, Flinn said Intu was “focusing on transforming the centres” as well as giving people “different reasons to visit and spend longer and spend more which will help the centre’s retailers flourish”.

He added that leisure had a positive impact on retail, which is why Intu Lakeside now houses Puttshack, Flip Out and Hollywood Bowl as part of its leisure offerings. It also started making use of the 7000sq ft of public ground behind the centre, which Flinn said occasionally holds live performances on stage.

“With these leisure offerings, people are here for longer, they will do a leisure activity, and go and spend time and money in the shops,” Flinn told Retail Gazette.

“The catchment we’ve got here is very much in the spending money mentality.”

In the past few months, the centre has also offered unique experiences to customers, one of them notably being its “Upside Down House” experience which grabbed visitors’ attention over the summer.

Intu customer experience director Roger Binks said at the time that the Upside Down House had been “a huge draw at Intu Lakeside and perfectly complemented the transformation of this much-loved centre into a place to relax, unwind, eat, play and shop”.

Intu Lakeside’s Upside Down House experience
Flinn told Retail Gazette that the centre relies on social media because it was “a particularly effective platform” – but it went beyond just being a gimmick.

“We’ve been signing up visitors for a number of years through subscriptions to our free WiFi that we have across centres,” he said.

“Social media of course, is very efficient in terms of spreading news about our events across to visitors.

“We use all sorts of platforms to advertise the centre given our reach.

“Throughout the centre, we use digital screens for which we put on our own messages, and we can also monetise them by third party advertisers.

“The lighting, illuminated with the screens, that’s all choreographed as well and is a point of difference for visitor experience.”


From Echo:

New Nickelodeon Adventure opens its doors at Lakeside

NICKELODEON Adventure at Lakeside has opened its doors today much to the delight of eager families.

Tickets are now available to buy online... making for the perfect early Christmas surprise for the kids.

The new indoor play centre at Intu Lakeside offers an immersive and interactive experience including a 4D cinema.

Nickelodeon Adventure features a number of different zones based around the world's favourite Nickelodeon characters, including Paw Patrol, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and Rugrats, to name a few, making it the ultimate family-fun day out.

Children can earn a captain's license at Mrs Puff's Boating School down at Bikini Bottom or complete a secret mission with Paw Patrol's Skye and friends.

Also onsite is the Slime Café to fill those rumblings tummies, as well as a range of exclusive Nickelodeon merchandise in the Nickelodeon Adventure store.

Tickets cost £14.95 for children and £7.50 for adults with separate annual passes also available.

For further information visit,


More Nick: BRICKLIVE Continues Nick Jr. Partnership with Multi-Property Exhibit!

Originally published: Friday, September 20, 2019.

Additional source: Licensing Source Book Europe - Autumn 2019 - Nickelodeon Supplement.
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