Wednesday, September 11, 2019

BRICKLIVE Continues Nick Jr. Partnership with Multi-Property Exhibit

Official Nickelodeon UK & Ireland and Live Company Group Press Release:

BRICKLIVE CONTINUES NICK JR. PARTNERSHIP WITH MULTI-PROPERTY EXHIBIT

Following the success of the PAW Patrol tour launch, the new Nick Jr. touring exhibit will be a celebration of the much loved characters from PAW Patrol, Top Wing, Blaze and the Monster Machines and Shimmer and Shine, recreated in toy bricks to tour the UK


Live Company Group plc, the owners of BRICKLIVE, today announces the second themed touring exhibit following the successful launch of PAW Patrol in Blackburn in August. The set of 16 Nick Jr. models go into production shortly, featuring a host of Nick Jr.’s most popular properties including Top Wing, Shimmer & Shine, Blaze and the Monster Machines alongside Ryder with the PAW Patrol pups.

The Nick Jr. characters - presented and built by BRICKLIVE – will take in the region of 3,000 hours to build by a team of highly skilled Bright Bricks builders using over 500,000 toy bricks. The touring exhibit will also have interactive features including a sit-on Magic Carpet selfie zone from Shimmer and Shine, plus a walkin 160,000 brick selfie zone of Blaze from Blaze and the Monster Machines. The models will form an engaging trail to create a memorable and fun experience for all visitors and families.

BRICKLIVE touring shows have enjoyed huge success with the UK’s favourite visitor attractions over the last six months. Some highlights from 2019 so far include the SAFARI tour which enjoyed early summer in Whipsnade Zoo, Marwell Zoo launched BRICKOSAURS in April including an 8m Tyrannosaurus Rex and Blackburn BID launched the PAW Patrol models in Blackburn Town Centre in August. BRICKLIVE touring shows are the perfect addition to any visitor attraction and come in many shapes and sizes. They’ve been popping up in zoos, visitor attractions, shopping malls and town centres to drive footfall and visitor numbers with engaging trails of highly detailed brick models.

Demand for the new PAW Patrol touring models has been overwhelming since July with five bookings for 2019 and 2020 already confirmed so Nickelodeon and BRICKLIVE have brought forward the design and build schedule for the amazing new Nick Jr. models. Further news on the locations of the Nick Jr. multiproperty models will be announced in due course.

Andy Smith, MD for Bricklive Group, said: "The first few months working closely with Nickelodeon to launch PAW Patrol have been a blast, so to keep the pace up we are already well under way with the new Nick Jr. models. We very much look forward to building on this success in our second iteration of this partnership."

Virginia Monaghan, VP Marketing, Commercial and Events, Nickelodeon UK and Northern and Eastern Europe, said: “We’re excited to bring our audience’s favourite characters to life once again with the BRICKLIVE team. The PAW Patrol models were so impressive and we look forward to delighting families across the UK from Autumn 2019.”

Touring and venues to be announced in due course.

BRICKLIVE is part of the AIM quoted company Live Company Group plc, for further information go to www.livecompanygroup.com

Copyright © Brick Live Group Limited. All rights reserved. Brick Live Group Limited is an independent producer of BRICKLIVE and is not associated with The LEGO Group. LEGO® is a trademark of LEGO Juris A/S.

LIVE COMPANY GROUP

Live Company Group plc (“LVCG”, the “Company” or the “Group”) is a live events and entertainment Company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide.

The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world’s most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children’s education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Nickelodeon Network

The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land, the messiest music festival for kids, SLIMEFEST.

ENDS

More Nick: intu Lakeside to Open Nickelodeon Adventure Lakeside During Autumn 2019!

H/T: Toy World Magazine.
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