Wednesday, May 23, 2018

eOne Adds More U.S. CPG Partners For 'Peppa Pig'

Entertainment One (eOne) has secured a range of new best-in-class licensing partners to further support its the growth of its hit preschool brand Peppa Pig in the U.S. The beloved preschool property now has more than 1,000 licensees around the globe and over 80 in the U.S. alone.


From Colgate-Palmolive and Ginsey Home Solutions, to Give & Go, good2grow, and BAND-AID® Brand Adhesive Bandages, the latest CPG licensees will provide kids and families across the country with even more ways to engage with the fan-favorite brand. The top-rated Peppa Pig TV series airs daily on Nick Jr. in the US.

Peppa Pig continues to capture the imagination and affection of kids around the world and we’re excited to partner with these high-profile companies to introduce a wide range of products that will bring Peppa, her family and friends into their daily lives,” said eOne’s Joan Grasso, SVP, Licensing – North America, Family & Brands.


Among the notable new partners with products set to launch this year are:

- Colgate-Palmolive (oral care, including battery-operated and manual toothbrushes, and toothpaste)

- Ginsey Home Solutions (Made in the USA soft potty seats and other potty training products)

- Give & Go (baked goods featuring house-building and cookie-decorating kits)

- good2grow (100% juice beverages in containers with character toppers)

- Johnson & Johnson Consumer, Inc. (BAND-AID® Brand Adhesive Bandages)

Peppa Pig continues to generate over $1.2 billion in global retail sales per year. The show has over 165 global broadcasters, airs in over 180 territories, and has been translated in more than 40 languages. A new season is in production with 117 new episodes on the way, for a total of 381 episodes and a fresh pipeline of content through to Winter 2022.

The news follows Entertainment One revealing that its Family and TV businesses were offset by declines on the film side, with the global studio reporting overall revenue of US$1.39 billion in its year-end results.

The company’s overall fiscal revenue was down by 4% from US$1.49 billion a year ago, while underlying EBITDA was up 11% to US$236 million and before-tax profits climbed 116% to US$103 million.

In all, the company’s Family and Brands business posted revenue of US$184.4 million in the year ended March 31, up 56% from a year ago. That was spurred by continued growth for Peppa Pig and its various lines of business (including revenue of US$112.8 million, up from US$93.2 million last year, and US$2.4 billion in retail sales, compared with US$1.5 billion a year ago). eOne’s Family division also saw significant growth with PJ Masks, which saw its revenue increase by a whopping 261% to US$65 million.

eOne noted in the report that more than 40 million Peppa Pig books have been sold in China since the preschool brand launched there in April 2016. The property’s performance has been helped by significant exposure on national broadcaster CCTV and other VOD platforms in the region (including Tencent, iQIYI and Youku).

Peppa Pig licensing programs have recently kicked off in India (where it airs on Nick Jr.), Hong Kong, Korea, Singapore, Thailand, the Philippines, Taiwan, Vietnam, Mongolia and Mainland China. Earlier this month, eOne appointed Alpha Group as the master toy partner for the preschool property in China, with a line featuring play sets, figurines and role-play items set to debut later this year.

Despite stellar sales for Peppa Pig and PJ Masks, the company did note the negative impact of Toys “R” Us’ ongoing liquidations in the US and UK during the second half of the year. eOne expects there to be some short-term impact for its brands, and says it is monitoring the situation closely with its partners.

On the television side, revenue across eOne’s whole TV group (which includes eOne TV, The Mark Gordon Company, eOne’s music business and Secret Location) grew by 19%. Meanwhile, overall film revenue fell by 32% to US$535.5 million. The declines were attributed to fewer theatrical releases (144 in 2018 compared with 172 a year ago) and fewer home-entertainment releases (the company released 255 titles on DVD and Blu-ray in 2018, compared with 366 a year ago).

More Nick: UK: Paultons Park Announces Big Peppa Pig World Expansion!

Sources: LTW Magazine, TVKIDS, License Global, Kidscreen; Additional source: Wikipedia.
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