Tuesday, December 27, 2016

eOne Names Viacom18 Consumer Products As Licensing Partner For Peppa Pig In India; To Air On Nick Jr. India

Viacom18 Consumer Products, the merchandising and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for the hit preschool property Peppa Pig in India!

After debuting on Viacom18's online streaming service Voot in June, pre-school series Peppa Pig will soon to premiere on Nickelodeon India's top-performing preschool channel, Nick Jr. India.

As the representative of the licensing rights for the Peppa Pig brand across India and the Indian subcontinent, Viacom18 Consumer Products recently rolled out the first line of Peppa Pig merchandise in the Indian market comprising plush toys, activity sets and much more.

The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

Viacom18 Consumer Products and Integrated Network Solutions business head Saugato Bhowmik said, “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio, which has rapidly expanded over the past couple of years.”

Saugato Bhowmik

Entertainment One head of international licensing Ami Dieckman said, “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents.”

Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig. Peppa's favorite things include playing games, dressing up, spending days outdoors, and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family, and Peppa's adventures always end happily with loud snorts of laughter. The series is created by Astley Baker Davies.

Sources: TelevisionPost.com, ET BrandEquity.
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