Playmates Toys is set to showcase its expanded portfolio during the North American International Toy Fair, which includes product lines based on the year's most exciting entertainment properties, including Nickelodeon's hit Teenage Mutant Ninja Turtles!
As the longtime master toy licensee for Nickelodeon's hit Teenage Mutant Ninja Turtles property, Playmates Toys will introduce a powerful new 2017 collection. The product line will be on display in the Playmates Toys booth, #2469, at Toy Fair from February 18-21, 2017.
"We're excited to present our expanded portfolio which demonstrates the growth of the company, as valued new partnerships have been formed, while also cultivating existing ones," said Karl Aaronian, Senior Vice President (SVP) of Marketing, Playmates Toys. "We are deeply committed to developing innovative product lines based on some of the hottest entertainment properties that will provide fans of all ages with unique play opportunities and the ability to bring their favorite characters to life."
Playmates Toys' 2017 Teenage Mutant Ninja Turtles collection includes a new Micro Mutants segment, additions to the basic figure assortment based on season 5 of the Nickelodeon TV show, all-new customizable role play items and more.
Micro Mutants is an innovative new collection that's micro in scale but packed with playable features. The line consists of 1.15" fully articulated figures with accessories, Turtles themed micro vehicles, and playsets with multiple levels of play.
The Pet Turtles Playset Assortment lets kids transform their Pet Turtle figure into a multi-level micro mutant playset and discover over 10 different features including battle platforms, sewer slide, ejection stairs and more.
With the two-toys-in-one Sweeper Ops Vehicle Playset, kids can first use the street sweeper to sweep up all of their Micro Mutants action figures and vehicles before transforming the vehicle into a multi-level Operational Headquarters playset designed with multiple levels of play and tons of play features.
Playmates Toys will also introduce new action figures inspired by Nickelodeon's hit TV show throughout the year to its vast assortment. New stories, themes, characters and loads of ninja action will be featured in season 5 of Nickelodeon's popular CG-animated TV show, with highly detailed and articulated figures launching to bring the themes and action to life.
About Playmates Toys
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Voltron Legendary Defender and Ben 10. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com.
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Original source: PRNewswire.
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