Thursday, December 03, 2020

Concord Theatricals Acquires Licensing Rights for Nickelodeon's Broadway Hit 'The SpongeBob Musical'

CONCORD THEATRICALS ACQUIRES LICENSING RIGHTS FOR NICKELODEON’S BROADWAY HIT “THE SPONGEBOB MUSICAL”


Concord Theatricals is excited to announce that it has secured exclusive worldwide licensing rights to Nickelodeon’s award-winning Broadway hit The SpongeBob Musical. For more information visit concordsho.ws/PerformSpongebob

Update (12/3) - The SpongeBob Musical is now available for licensing through Concord Theatricals! The production is available for schools, colleges, universities, and other non-professional theatres.


“We are thrilled to be working with Nickelodeon to bring this intrepid, heroic sponge and his friends to audiences when shows, once again, go on,” said Sean Patrick Flahaven, Chief Theatricals Executive for Concord. “Tina Landau and Kyle Jarrow’s imaginative take on characters beloved by millions has a score by iconic pop songwriters beautifully arranged by Tom Kitt. We’re looking forward to the time when we can see how inventive theatre makers around the world are with this joyful musical!”

“After an Award-winning run on Broadway and subsequent successful North American national tour, we are delighted to partner with Concord Theatricals to make The SpongeBob Musical available to perform around the globe,” said Sharon Cohen, Executive Vice President, Nickelodeon Experience. “The reimagined world of Bikini Bottom on Broadway set the bar for reinvention and we can’t wait to see how The SpongeBob Musical inspires unique creative interpretations and amazing productions for decades to come.”

Adapted from the iconic Nickelodeon series SpongeBob SquarePants, the stakes are higher than ever in the staged production, as SpongeBob and all of Bikini Bottom face the total annihilation of their undersea world. Chaos erupts. Lives hang in the balance. And just when all hope seems lost, a most unexpected hero rises up and takes center stage.

The Broadway production of The SpongeBob Musical was hailed by The New York Times as “brilliant” and “effervescent candy-for-the-spirit” by New York Magazine. The show earned its place on 2017’s “Best of Broadway” lists including Broadway.com, BuzzFeed, Chicago Tribune, The Daily Beast, Deadline, ET Online, Forbes, Time Out New York and Variety. The SpongeBob Musical was named Best Musical by the Drama Desk Awards and Outer Critics Circle and earned 12 Tony Award nominations – the most nominated musical of the 2017-2018 theatre season – winning for Best Scenic Design of a Musical (David Zinn).

The SpongeBob Musical is based on the beloved animated series created by Stephen Hillenburg and features a book by Kyle Jarrow, with original songs by Yolanda Adams, Steven Tyler and Joe Perry of Aerosmith, Sara Bareilles, Jonathan Coulton, Alexander Ebert of Edward Sharpe & The Magnetic Zeros, The Flaming Lips, Lady Antebellum, Cyndi Lauper, John Legend, Panic! At the Disco, Plain White T’s, They Might Be Giants and T.I., and songs by David Bowie, Tom Kenny and Andy Paley. Additional lyrics are by Jonathan Coulton, with additional music by Tom Kitt. The musical production was conceived by Tina Landau.

The SpongeBob Musical: Live On Stage! was broadcast in December 2019 across Nickelodeon platforms and featured much of the original Broadway company reprising their performances, including Tony nominee Ethan Slater as the high-energy title sponge, Tony nominee Gavin Lee as Squidward Q. Tentacles, Danny Skinner as Patrick Star, Brian Ray Norris as Eugene Krabs, and Wesley Taylor as Sheldon Plankton. The TV event is available to stream on Amazon Prime Video.

The Original Cast Recording is available now from Masterworks Broadway wherever music is sold and streamed: https://spongebobmusical.lnk.to/SpongebobMusicalRecording

For more information about The SpongeBob Musical, visit https://thespongebobmusical.com.


Since its launch on July 17, 1999, SpongeBob SquarePants has reigned as the number one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks history, seen in more than 170 countries, translated in 30+ languages, and averaging more than 140 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimist and earnest sea sponge, and his undersea friends.

More Nick: Nickelodeon Reveals First Look of Characters in Original 'Kamp Koral: SpongeBob’s Under Years' Animated Series!

Originally published: Thursday, April 02, 2020.

H/T: Playbill; Additional source: BroadwayWorld.
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