Sunday, December 29, 2019

Nickelodeon Catalyst On Pittman’s “Math & Magic”

In this week’s episode of Math & Magic: Stories from the Frontiers of Marketing hosted by Bob Pittman, Chairman and CEO of iHeartMedia, Pittman sat down with Geraldine Laybourne, a legendary former television executive for major channels such as Nickelodeon, and an entrepreneur in media and technology.


Laybourne is known as the “fairy godmother of Nickelodeon”, having been the first president of Nickelodeon, and listeners can hear how she took a channel that was targeted for preschoolers, and turned it into a cultural phenomenon — how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience; and the real story behind why Nickelodeon started sliming kids. Plus, there’ll be discussion of how Laybourne transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN, is creating a new type of sandbox for kids.

To hear the episode, click play below!


Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN, is creating a new type of sandbox for kids.

More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Original source: Radio Ink.
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