Sunday, February 04, 2007

Nickelodeon Online Launches Nicktropolis

According to C21 Media, Nickelodeon Online has launched Nicktropolis.

Nickelodeon's universe goes online

Nickelodeon, the children's TV network of Viacom's MTV Networks, has today launched Nicktropolis, its web-based virtual world for children.

The new project is in the same vein as online universe Second Life, allowing kids access to their own virtual community where they will have the opportunity to watch video, explore Nickelodeon-branded and original environments and interact with other kids or Nickelodeon characters in real time.

The site will push popular Nickelodeon brands and help young viewers to interact with Nickelodeon characters as well as each other. Online 'avatars', 3D representations of other kids online, will be registered anonymously so as to avoid the risk of unwanted tapping of personal information.

The initiative follows MTV Networks recent online projects such as NeoPets, AddictingGames.com and Xfire.

"Virtual worlds like Nicktropolis are part of our strategy to bring immersive, relevant entertainment experiences to our audiences wherever they are, and to build communities around our content across every kind of platform," said Judy McGrath, chairman and CEO at MTV Networks.

Antony Reeve-Crook
30 Jan 2007
© C21 Media 2007

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