Friday, January 08, 2021

'Baby Shark’s Big Show!' to Swim onto Nick Jr. UK in May 2021

ViacomCBS Consumer Products (VCP) has announced the fin-tastic news that Nick Jr. UK & Ireland will fully premiere Baby Shark’s Big Show! in May 2021! The news follows Nick Jr. UK & Ireland treating fans to an early look at the brand new animated preschool series based on the world-famous pop culture phenomenon Baby Shark with the debut of the all new Christmas special “Baby Shark’s Big Fishmas Special” ("All I want for Fishmas") in December 2020.


VCP announced the news in the January 2021 issue of Toy World Magazine:

"Baby Shark officially reigns as the No. 1 most viewed YouTube video of all time. ViacomCBS recognises the sea of opportunity with this IP and its expanding reach through the lens of content and consumer products. In May 2021, a new series, Baby Shark's Big Show, will be arriving on the Nick Jr. channel, much to the delight of pre-schoolers both here in the UK and globally. In the consumer products space, Baby Shark has achieved UK sales growth of+46% between August 2020 vs. August 2019, showing that the IP is a brand that is here to stay.

"The licensing programme for Baby Shark continues to grow, most notably with the expanded line from WowWee (via Jazwares). Clementoni will continue to build on its range, particularly the Soft Clemmy.

"Several exciting new partners are on board for spring/ summer 2021, including Ravensburger, Moose, MV Sports and John Adams. Role-play has been identified as a key opportunity for the property, fitting nicely with settings seen in the new series such as Carnivore Cove and the house where Baby Shark lives, whilst the classic IP look translates seamlessly into wooden toys; a partner to sign here is being explored. From a softlines perspective, a big focus will be on the summer shop for spring/summer 2022. As the brand skews towards a younger audience, babywear and accessories will be another key area of attention. As a result, the existing partnership with Denicci will be built on. Within CPG there's good coverage in confectionery, chocolate, cereal and baking, with additional opportunities being looked into across beverages, ice cream and ice pops, healthy eating and more."

Based on the world-famous pop culture phenomenon and co-produced by Nickelodeon Animation Studio and SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, Baby Shark’s Big Show! (working title) is a 2D-animated series (26 half-hour episodes) that will follow Baby Shark and his best friend William as they journey on fun-filled comedic adventures in their community of Carnivore Cove, meet new friends and sing original catchy tunes along the way.

The 2D-animated series will feature a swim-sational lineup of actors: Kimiko Glenn (Orange is the New Black); Luke Youngblood (Glitch TechsHarry Potter and the Sorcerer’s Stone); Natasha Rothwell (Insecure); Eric Edelstein (Hotel for DogsPig Goat Banana CricketWe Bare Bears); Debra Wilson (MADtv); and Patrick Warburton (Tak & the Power of JujuThe X'sSeinfeldFamily Guy).

Meet the inhabitants of Carnivore Cove:

  • Baby (Glenn) – A sweet, bubbly, and abso-toothly fearless little shark who has a habit of biting off more than he can chew.
  • William (Youngblood) – A quick-witted pilot fish with a flair for the funny, William is always down for jaw-some adventures with his best bud Baby.
  • Mommy (Rothwell) – Fun-loving with a fierce streak, Mommy Shark works for the Mayor of Carnivore Cove.
  • Daddy (Edelstein) – A worrier who can’t help his loud and goofy nature, Daddy Shark is a dentist who flosses when he’s nervous.
  • Grandma (Wilson) – A new-agey prankster who’s all about good vibes and bubbleberry pies.
  • Grandpa (Warburton) – A charismatic shark who loves to tell stories about the glory days.
In addition to Nickelodeon and SmartStudy’s partnership to produce Baby Shark’s Big Show!, ViacomCBS Consumer Products (VCP) is managing consumer products licensing worldwide, excluding China, Korea and Southeast Asia, for the Baby Shark property. 


Baby Shark launched on YouTube in November 2015 and took the world by storm, amassing 5.7 billion views and becoming the second most-watched video in the platform’s history. With music, characters, story and dance all combined together, the song recorded a 20-week-streak on the Billboard Hot 100 and spawned a viral phenomenon #BabySharkChallenge, generating over one million cover videos around the globe.

Baby Shark’s Big Show! is executive produced by Gary “Doodles” DiRaffaele (Breadwinners) and Tommy Sica (Breadwinners), with Whitney Ralls (My Little Pony: Equestria Girls) serving as co-executive producer. The series is produced by Nickelodeon Animation Studio in Burbank, Calif., with production overseen by Eryk Casemiro, Senior Vice President, Nickelodeon Preschool.

Online at nickjr.co.uk and the Nick Jr. Play app, parents and preschoolers can find lots of videos, games and activities guaranteed to keep their little ones occupied for hours, including a sing-along version of the Santiago of the Seas theme song. Parents can also like the official Nick Jr. UK & Ireland Twitter, Facebook and Instagram pages and sign up to the official Nick Jr. Fan Club for the latest Nick Jr. news, highlights, video clips, competitions and more.

Baby Shark’s Big Show! is the latest series to join Nickelodeon’s powerhouse preschool lineup which includes Ryan’s Mystery Playdate, Bubble Guppies and Blaze and the Monster Machines. The series is part of Nick’s strategy to be the home for the biggest franchises kids and families love, and it expands the net’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, The Smurfs and an all-new animated Star Trek: Prodigy series.

More Nick: Spin Master Announces Star-Studded Voice Talent for 'Paw Patrol' Movie!

About SmartStudy

Founded in June 2010, SmartStudy is a global entertainment company moving beyond the limits of platforms to create original content across children’s education, games and animation. Through SmartStudy’s beloved children’s brand, Pinkfong, the company produces modern-day songs and stories to provide stimulating, fun, learning experiences to children.

About Pinkfong

Pinkfong is a global entertainment brand that creates award-winning kids’ content for families around the world. Pinkfong has over 5,000 songs and stories within its vast library of children’s content, which can be accessed on the App Store and Google Play, as well as on YouTube and Amazon Video. Pinkfong’s accolades include the Amazon Video Direct Star, YouTube’s Diamond Play Button and Google Play’s Best Family App of 2014-2017.

For more information, please visit the Pinkfong website, subscribe to its YouTube channel, or follow the company on Facebook, Instagram and Twitter.

About Nick Jr.

Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Shimmer and Shine, Nella the Princess Knight and Peppa Pig. Kids and parents can find lots of video clips, games, exclusive activities and downloads featuring their favourite Nick Jr. friends online at nickjr.co.uk and on the Nick Jr. Play app. Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 606, Virgin 715, through BT Vision and TalkTalk channel 318.

About Nickelodeon

The Nickelodeon Network is a top-performing commercial kids’ TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

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Originally published: Friday, January 08, 2021.
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