Sunday, May 24, 2020

PMI and ViacomCBS Partner on Licensed Face Masks to Raise Money for Charity

PMI is set to release a range of licensed kids’ face masks in partnership with ViacomCBS, making PMI one of the few companies worldwide with the ability to offer fully printed, licensed three-layer masks.

All ViacomCBS proceeds from each face mask sold will go towards Save the Children’s Covid-19 global response efforts.

With lockdowns caused by the COVID-19 (coronavirus) pandemic starting to be gradually eased around the world, medical professionals are recommending that people travelling on public transport and going into enclosed spaces should wear face masks to protect themselves and others from the virus - with some transport companies even requiring passengers to wear them whilst travelling.

It help make it easier for kids to adjust to the "new normal", P.M.I. is partnering with Nickelodeon to release a range of branded face masks featuring characters from hit Nickelodeon properties!

The PAW Patrol, SpongeBob SquarePants and MTV designs are available in a 5-pack, 10-pack and a handy 50-piece CDU containing two different designs for the feature property. Shimmer and Shine, The Loud House, Blaze and the Monster Machines, and the Rise of the Teenage Mutant Ninja Turtles designs are available in a 10-pack and a 50-piece CDU.

All ViacomCBS proceeds from each face mask sold will go towards Save the Children’s Covid-19 global response efforts. Suitable for kids aged between 4-12 years, the three-layer masks conform to US standard ASTM F2100-2019and European standard EN 14683: 2009.

“PMI and ViacomCBS have always enjoyed a very good relationship, and we’re delighted to be partnering on these new charity face masks,” Omer Dekel, PMI’s VP international sales, told Toy World. “Face masks are becoming an important health accessory across the globe due to Covid-19, and with our range of popular licences we’re able to provide an option that is cool and appealing to kids, as well as important for their safety.”

For more information, contact Omer Dekel, VP international sales at PMI, on

PMI revealed the Nickelodeon face mask line during its first ever virtual toy show.

Billed as "The First EVER Global Virtual Toy Fair" and running between Monday 18th and Friday 22nd May, the company used the global Zoom event to showcase its portfolio of licensed collectibles, stationery and pocket money lines, based on popular properties including Paw Patrol, Pinkfong Baby Shark, Fortnite, Harry Potter, WWE, and Justice League. Professional camera-controllers were on hand to give attendees a guided tour around the PMI showroom, an experience that promised no interruptions and one-on-one attention beyond what could usually be expected during a physical, face to face event. Buyers and distributors were able ask questions, see the USPs of each range – of which there were many – and place orders without having to leave their home office.

More Nick: Nickelodeon Launches #KidsTogether--A Global Prosocial Initiative to Help Kids and Families Stay Informed and Engaged With Activities; Noggin to be Offered Free to Kids in Need in Partnership with National Head Start Association and First Book

Originally published: Wednesday, May 13, 2020.

Update source: Toy World Magazine.
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