Monday, February 24, 2020

Super7 Unveils SpongeBob SquarePants ReAction Figures at Toy Fair 2020

Super7 has announced the sponge-tastic news that Nickelodeon's beloved animated series SpongeBob SquarePants will be joining the world of its popular line of 3.75″ ReAction figures! The San Francisco-based pop-culture design house and producer of lifestyle-oriented collectibles, toys and apparel announced the news at Toy Fair 2020 in New York.


Super7's line of SpongeBob SquarePants ReAction figure line will include figures inspired by SpongeBob SquarePants, Patrick Star, Squidward Tentacles (in his Krusty Krab hat) and Mr. Krabs. Each figure will come with accessories, such as a spatula, an ice cream cone (Patrick) and a bag of money (Mr. Krabs). Each figure will also come in brightly colored packaging. The final designs are awaiting Nickelodeon's (the licensor) approval.

Grey scale prototypes of the figures were showcased at Super7's NYTF 2020 booth, however, the SpongeBob sculpture was oddly missing from the display.

Check out photos from the display below, courtesy of The Toy Ark! The SpongeBob SquarePants ReAction figures join previously released figures, including Beavis and Butthead, and upcoming Teenage Mutant Ninja Turtles, Universal Monsters and The Munsters figures.

The SpongeBob figs join other recent collaborations from brands such as Unimatic, Nike and Timberland, Pharrell Williams' Billionaire Boys Club ICECREAM, Edward Venero's VNRO, a skateboard collection from Santa Cruz Skateboards, a homeware collaboration from Modernica with Chicago-based visual artist Louis De Guzman and global music artist J Balvin, a dog apparel and accessories collection with Fresh Pawz, clothing with Zara, and a Grillz collaboration between J Balvin and Ian Delucca. A collaboration with Teddy Fresh is also in the works.

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming May 2020.

A CG-animated prequel spin-off series, Kamp Koral, following 10-year-old SpongeBob SquarePants during his summer at sleepaway camp, is also slated to premiere during Summer 2020.

Shop SpongeBob!: https://www.spongebobshop.com

More Nick: Nickelodeon Announces Voice Cast for 'Kamp Koral: SpongeBob’s Under Years', First-Ever 'SpongeBob SquarePants' Spinoff!
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