Wednesday, April 15, 2020

Grillo’s and Nickelodeon Collaborating on New 'Rugrats' Clothing and Food Lines

Update (4/15) - Below is Grillo's official press release announcing the exciting news!:

Grillo’s Pickles Partners with Nickelodeon’s Rugrats


Tommy Pickles has taken over Sam Sam’s chair!

We are excited to announce that we’ve teamed up with Tommy and and the rest of the Rugrats crew to bring you a dose of nostalgia and something to smile about. You’ll be able to get this Grillo’s x Rugrats label on all of our 32oz Dill jars nation wide so keep an eye out.

Remember – we are always available thru multiple delivery options including @instacart @shipt @peapoddelivers and @wholefoods delivery.

About Grillos Pickles

Growing up, my family and I always enjoyed eating fresh food made with simple, real ingredients. A staple in my house was my grandfather’s 100-year-old pickle recipe. Every summer, we would use fresh ingredients picked straight from our backyard garden to make the same pickles that you know today as Grillo’s. It’s humbling to think that the pickles I started selling out of my hand-built wooden pickle cart on the streets of Boston in 2008 can now be enjoyed nationwide because of the support and encouragement of a few loyal believers early on. Thank you all for the continued support over the last twelve years.

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Original post:

Grillo's has announced the exciting news that the premium pickle brand is working on a collaboration with Nickelodeon to produce clothing and food labels featuring characters from the network's beloved '90s animated series Rugrats!


Rugrats focuses on a group of toddlers, Tommy Pickles, Chuckie Finster, twins Phil and Lil DeVille, and Angelica Pickles, and their day-to-day lives that became adventures in their imaginations. The original Rugrats series launched in August of 1991 and instantly became a groundbreaking phenomenon, cementing its place in pop culture history through its iconic characters, storytelling and unique visual style.


Rugrats originally ran for nine seasons and 172 episodes from 1991 to 2004, debuting alongside Doug and Ren & Stimpy as one of the original Nicktoons, earning four daytime Emmys and six Kids' Choice Awards, among others, its own star on the Hollywood Walk of Fame, and launching a slate of consumer products. The success led to three features, starting with 1998's The Rugrats Movie, which introduced Tommy’s younger brother Dil, followed by Rugrats in Paris: The Movie (2000), which introduced Kimi and Kira, and Rugrats Go Wild (2003), a crossover film with fellow Klasky Csupo series The Wild Thornberrys, They grossed $100 million, $76.5 million and $439.4 million, respectively. The series also spawned a number of spin-offs, including All Grown Up! and Pre-School Daze.


As Rugrats primarily focuses on the Pickles family, it's not hard to see why Grillo choose Rugrats to represent the brand.

The brand expansion comes as Grillo’s has seen sustained triple digit year-over-year (YoY) growth and as it seeks to broaden its marketing efforts through clothing and brand partnerships. The company partnered with Urban Outfitters to produce a clothing line which was sold at New York Fashion Week this month and is entering the beverage set with a line of cold-pressed pickle vinegar drinks launching next week at Natural Products Expo West 2020.

Nickelodeon is in the midst of reviving Rugrats for a new generation of kids. Greenlit for 26-episodes, the refreshed series will include new adventures with beloved characters Tommy, Chuckie, Phil, Lil, Susie and Angelica, and will also introduce a new world of characters.

A live-action Rugrats film featuring CGI characters by was in development at Paramount Players and slated for a January 2021 release, however, this movie looks like its been put on hold for now.

Additional news of the TV series, airdate and casting--and Reptar sightings--will be announced in the coming months.

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From Deli Market News:

Grillo's Pickles Collaborates With Nickelodeon
The specialty food innovator teams up with the new "pickle king" in a fun collaboration that's shaking up the category


Grillo’s Pickles has a special place in the Deli Market News team’s heart. (What can we say? We enjoy a deliciously crafted pickle.) Naturally, when word came to us that Grillo’s was collaborating with Nickelodeon and the creatives behind the iconic show, Rugrats, we were intrigued. Launching limited-edition pickles with labels bearing Tommy Pickles, these 32-oz Dill Pickle Spears will soon be available nationwide at retailers like Whole Foods, Target, and Safeway.

Grillo's Pickles and Nickelodeon are collaborating to bring limited edition pickle packaging based on Rugrats

“Tommy has taken over Sam Sam the pickle man’s chair for the first time ever, and has claimed the throne as pickle king—but only for a limited time!” Grillo’s wrote in a statement sent to Deli Market News. “This collaboration with the iconic Nickelodeon Rugrats characters hopes to spread smiles across the country and answer a lifelong question… Does Tommy Pickles actually like pickles?

These new pickles, according to the statement, are slated to appear as soon as April 15.

Grillo’s Pickles' 32 oz Dill Pickle Spears will soon be available nationwide at retailers like Whole Foods, Target, and Safeway
Grillo’s Pickles' 32 oz Dill Pickle Spears will soon be available nationwide at retailers like Whole Foods, Target, and Safeway

In addition, the company announced that it plans to launch a new product: Pickle de Gallo! This pickle-based salsa is set to hit aisles in May, just in time for Cinco de Mayo. And as if that wasn’t enough, Grillo’s will be releasing a mini 4-oz tub for grab-and-go snackers.

So many pickles, too little time! Keep reading Deli Market News as we continue to cover the latest in specialty foods.

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More Nick: Nickelodeon and Paramount to Bring 'Rugrats' Back for the Next Generation of Kids!

Originally published: Friday, February 28, 2020.

Press release via Perishable News.

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