Tuesday, February 11, 2020

Egmont Launches Milkshake! Magazine in the UK

New compilation magazine will feature characters from hit shows on the preschool TV block.

Egmont Publishing will launch a new magazine later this month dedicated to Channel 5’s kids’ programming block Milkshake!

The fun and engaging compilation magazine is aimed at three to five-year-olds, and features characters from favourite Milkshake! shows, including Peppa Pig, Paw Patrol, Ben & Holly's Little Kingdom and Thomas & Friends, as well as their favourite Milkshake! presenters too.

All 44 pages of Egmont’s first issue of Milkshake! magazine will be full of preschool fun, plus an extra eight-page Peppa Pig mini-mag and Peppa Pig shopping set, so Milkshake! readers can extend the world of play and discovery beyond the magazine.

Egmont has undertaken extensive research, meaning that the magazine’s content will be rooted in Early Years Foundation Stage learning, delivered through fun and play. Egmont’s Ages and Stages insight will ensure that content caters to multiple skill levels and abilities, while there will also be bonus ideas for parents to help boost their child’s learning as they chat, play and read with family.

Kiran Vara, Publisher of Milkshake! magazine, says: “We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers*.

“We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers!”

Over the next twelve months, Milkshake! magazine will be promoted at the end of Milkshake! programmes on air. Milkshake! fans will also be in with a chance to win a year’s worth of the new magazine, as a competition to win subscriptions will run on air and online. As well as social media advertising across Milkshake! and Egmont platforms, a website takeover for Milkshake! magazine will run on popular parenting website, UKMums.tv.

During its day-part, Milkshake! is the top performing TV segment on a free-to-air channel and is currently experiencing a 15 per cent growth in kids’ viewership year on year.

Issue one hits newsstands on Wednesday 12th February 2020 and is priced at £4.99.

The new Milkshake! magazine brings Channel 5’s multi-platform preschool brand back to the publishing sector.

*Source: BARB/TechEdge

More Nick: Nick Jr. UK to Premiere 'The Adventures of Paddington' on Monday 2nd March 2020 at 4:30pm!

Sources: TNP.MEDIA, Preschool News, License Global, ToyNews.
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