Thursday, November 14, 2019

Western Railway and Nickelodeon India Embraces the Innocence of Kids Through the #Khulkebolo Campaign on The Occasion of Children's Day

Official Western Railway press release:

W. RLY & NICKELODEON EMBRACES THE INNOCENCE OF KIDS THROUGH THE #KHULKEBOLO CAMPAIGN ON THE OCCASION OF CHILDREN'S DAY

The campaign curated by Nickelodeon in partnership with Western Rly and Theatrewaalas

Nicktoons Shiva & Rudra urge Mumbaikars to be #Khulkebolo just like kids
with a fun streetplay at the iconic Churchgate station


A small part of the act also threw light on spreading awareness on the unsafe travelling practices adopted by passengers such as trespassing, crossing the railway lines, maintaining cleanliness, etc

Mumbai, Wednesday 13th November 2019 - Western Railway in association with Nickelodeon, India’s leading kids’ entertainment franchise along with theatre group – Theatrewaalas came together and staged a Nukkad Natak for their campaign – #Khulkebolo at Churchgate station o­n 13th November,2019 o­n the occasion of Children’s Day, which is celebrated across India o­n the 14th of November, every year. This play, which was led by Nicktoons Shiva and Rudra focussed o­n embracing the unfiltered innocence of a child.


According to a press release issued by Shri Ravinder Bhakar – Chief Public Relations Officer of Western Railway, o­n the occasion of Children’s Day, an unique & innovative campaign – #Khulkebolo was organised by Western Railway in association with Nickelodeon, This campaign aims to embrace the fact how children are untouched by the layers of social awareness and self-consciousness that burden youths and parents. The activity saw Nicktoons Shiva and Rudra along with theatre artists of the group Theatrewaalas perform a 12-min act for the commuters at Churchgate state. A small part of the act also threw light o­n spreading awareness o­n the unsafe travelling practices adopted by passengers such as trespassing, crossing the railway lines, maintaining cleanliness,etc to name a few. Shri Bhakar further stated that Nickelodeon’s campaign #Khulkebolo focuses o­n inspiring not just kids, but adults also and appeals them to not let any societal burden affect the child within themselves. As we grow up, we often forget what it’s like to think and express like a child. This play helped all of us reminisce our times as a child and W. Rly is happy to have provided a platform for such a performance. Speaking o­n this occasion, Shri Rohit Tiwari, the founder of Theatrewaalas expressed his happiness o­n the association with W. Rly & Nickelodeon and stated that the play enacts the innocent observations of a child and how they often blurt out things that they are advised not to due to their incorruptibility. As we are the keepers of our child’s innocence, the play encourages parents and youths to celebrate the child within.


Photo Caption: The glimpses of Nukad Natak staged by Nickelodeon titled #Khulkebolo and performed by the theatre group – Theatrewaalas at Churchgate station o­n 13th November, 2019 o­n the occasion of Children’s Day

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From mid-day:

Mumbai: Western Railway and Nickelodeon stage cartoon event at Churchgate for Children's Day


Nicktoons Shiva and Rudra along with theatre artists perform a small act at the Churchgate station

The activity saw Nicktoons Shiva and Rudra along with theatre artists of the group 'Theatrewaalas' perform a 12-minute act for the commuters at Churchgate railway station

On Wednesday, Western Railway in association with Nickelodeon, India's leading kids' entertainment franchise along with theatre group - Theatrewaalas came together and staged a Nukkad Natak for their campaign - Khulkebolo at Churchgate station on the occasion of Children's Day, which is celebrated across India on November 14, every year. The play, which was led by Nicktoons Shiva and Rudra focussed on embracing the unfiltered innocence of a child.

According to Ravinder Bhakar, Chief Public Relations Officer of Western Railway, "On the occasion of Children's Day, a unique and innovative campaign titled Khulkebolo was organised by Western Railway in association with Nickelodeon. The campaign aims to embrace the fact of how children are untouched by the layers of social awareness and self-consciousness that burden youths and parents.

The activity saw Nicktoons Shiva and Rudra along with theatre artists of the group 'Theatrewaalas' perform a 12-minute act for the commuters at Churchgate railway station. A small part of the act also threw light on spreading awareness on the unsafe travelling practices adopted by passengers such as trespassing, crossing the railway lines, maintaining cleanliness, etc to name a few.

Bhakar further stated that Nickelodeon's campaign 'Khulkebolo' focuses on inspiring not just kids, but also adults. It appeals to them to not let any societal burden affect the child within themselves. As we grow up, we often forget what it's like to think and express like a child. This play helped all of us reminisce our times as a child and Western Railway is happy to have provided a platform for such a performance.

Speaking on this occasion, Rohit Tiwari, founder of Theatrewaalas expressed his happiness on the association with WR and Nickelodeon and stated that the play enacts the innocent observations of a child and how they often blurt out things that they are advised not to due to their incorruptibility. As we are the keepers of our child's innocence, the play encourages parents and youths to celebrate the child within.

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From Tellychakkar:

This Children's Day, Nickelodeon embraces the innocence of kids through their campaign - #Khulkebolo


MUMBAI: It wasn’t a usual day for commuters at Churchgate terminus. The Mumbaikars saw Nickelodeon, India’s leading kids’ entertainment franchise with theatre group – Theatrewaalas and Western Railways come together and perform nukkad naatak for their campaign – #Khulkebolo. The play focussed on embracing the unfiltered innocence of a child was led by Nicktoons Shiva and Rudra.

The campaign – #Khulkebolo aims to embrace how children are untouched by the layers of social awareness and self-consciousness that burden youths and parents. The activity saw Nicktoons Shiva and Rudra along with theatre artists of the group Theatrewaalas perform a 12-min act for the commuters at Churchgate terminus. A small part of the act also threw light on spreading awareness on the unsafe practices adopted by passengers such as trespassing, crossing the railway lines, to name a few.

Speaking on the campaign, Ravinder Bhakar, CPRO of Western Railways said, “Nickelodeon’s campaign #Khulkebolo focusses on inspiring not just kids but adults to not let any societal burden affect the child within themselves. As we grow up, we often forget what it’s like to think and express like a child. This play helped all of us reminisce our times as a child. We are happy to have provided them a platform for the performance.”

Rohit Tiwari, the founder of Theatrewaalas commented on the association, “I am so delighted to have been approached for this campaign. The play enacts the innocent observations of a child and how they often blurt out things that they are advised not to due to their incorruptibility. As we are the keepers of our child’s innocence, the play encourages parents and youths to celebrate the child within.”

As part of the campaign, Nickelodeon, India’s leading franchise that has kids at the core for all its initiatives launched an all new film celebrating the sheer unfiltered innocence of children. The film calls for everyone to #Khulkebolo just like kids.

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