Wednesday, November 13, 2019

J Balvin, Louis De Guzman and Nickelodeon Launch SpongeBob SquarePants Collection at PacSun

Fresh from teaming-up with Modernica and Louis De Guzman for a homeware collection and Ian Delucca on a set of grillz, J Balvin has revealed the latest installment of his ongoing SpongeBob SquarePants collaboration! The Colombian reggaeton icon has once again collaborated with Louis De Guzman to launch a SpongeBob SquarePants apparel collection to celebrate the 20th anniversary of the beloved Nickelodeon animated series. The line is now available to purchase at PacSun.


The J Balvin x Louis De Guzman clothing collection encompasses two short-sleeved t-shirts (a SpongeBob Tie-Dyed T-Shirt and a Patrick T-Shirt) as well as long-sleeved tee, and a SpongeBob hoodie. The collection will also expand to include two SpongeBob candles.

The clothing part of the collection is available in a range of sizes. Items in the line have price points between $38-$88 (USD); £32-76 (GBP).

In additional news, Chicago’s own Louis De Guzman, locally-based visual artist and designer, is hosting a pop-up with Nickelodeon to showcase his newest body of work, designed in collaboration with Latin superstar, J Balvin, for SpongeBob SquarePants’ 20 year anniversary. De Guzman will take over a Wicker Park activation space for five days in November, filling it with the collection of eclectic art pieces, apparel, and home goods curated in gallery format, for the Chicago public to enjoy. November 12th through the 16th, fine art and cartoon lovers alike are invited to immerse themselves in De Guzman and Balvin’s contemporary take on Spongebob’s underwater world in celebration of the show’s impact on pop culture, at 1714 N Damen Ave, Chicago, IL. For details, visit: https://www.eventbrite.com/e/spongebob-squarepants-x-louis-de-guzman-x-j-balvin-gallery-pop-up-opening-tickets-80301870055

Check out the SpongeBob x Louis De Guzman x J Balvin collection below!:


J Balvin x Louis De Guzman SpongeBob Tie-Dyed T-Shirt

Celebrate 20 years of SpongeBob SquarePants with this epic J Balvin x Louis De Guzman Collection. The SpongeBob Tie-Dyed T-Shirt features a bold multicolor tie-dyed fabric and a custom SpongeBob graphic reworked by Chicago-based visual artist Louis De Guzman and music artist J Balvin.

Multicolor tie-dyed tee
J Balvin x Louis De Guzman SpongeBob graphic
Crew neck
Short sleeves
Model is wearing size medium


J Balvin x Louis De Guzman SpongeBob Hoodie

Celebrate 20 years of SpongeBob SquarePants with this epic J Balvin x Louis De Guzman Collection. The SpongeBob Hoodie features a classic hoodie construction and custom SpongeBob graphics reworked by Chicago-based visual artist Louis De Guzman and music artist J Balvin throughout.

Solid color hoodie
J Balvin x Louis De Guzman SpongeBob graphics
Drawstring hood with contrast strings
Long sleeves
Ribbed cuffs and hem
Kangaroo pocket
Soft fleece fabric
Model is wearing size medium


J Balvin x Louis De Guzman SpongeBob Long Sleeve T-Shirt

Celebrate 20 years of SpongeBob SquarePants with this epic J Balvin x Louis De Guzman Collection. The SpongeBob Long Sleeve T-Shirt features a solid color design and custom SpongeBob graphics reworked by Chicago-based visual artist Louis De Guzman and music artist J Balvin throughout.

Solid color tee
J Balvin x Louis De Guzman SpongeBob graphics
Crew neck
Long sleeves
Ribbed neck and cuffs
Model is wearing size medium


J Balvin x Louis De Guzman SpongeBob Patrick T-Shirt

Celebrate 20 years of SpongeBob SquarePants with this epic J Balvin x Louis De Guzman Collection. The SpongeBob Patrick T-Shirt features solid color design and a custom Patrick Star graphic reworked by Chicago-based visual artist Louis De Guzman and music artist J Balvin.

Solid color tee
J Balvin x Louis De Guzman Patrick graphic
Crew neck
Short sleeves
Model is wearing size medium


J Balvin x Louis De Guzman SpongeBob Candle

Celebrate 20 years of SpongeBob SquarePants with this epic J Balvin x Louis De Guzman Collection. The SpongeBob Candle features a custom SpongeBob graphic reworked by Chicago-based visual artist Louis De Guzman and music artist J Balvin throughout.

Glass candle
Custom J Balvin x Louis De Guzman SpongeBob graphic


J Balvin x Louis De Guzman SpongeBob Candle

Celebrate 20 years of SpongeBob SquarePants with this epic J Balvin x Louis De Guzman Collection. The SpongeBob Candle features a custom SpongeBob graphic reworked by Chicago-based visual artist Louis De Guzman and music artist J Balvin throughout.

Glass candle
Custom J Balvin x Louis De Guzman SpongeBob graphic



The SpongeBob apparel joins other recent fashion collaborations from brands such as Unimatic, Nike and Timberland, Pharrell Williams' Billionaire Boys Club ICECREAM, Edward Venero's VNRO, a skateboard collection from Santa Cruz Skateboards, a homeware collaboration from Modernica with Chicago-based visual artist Louis De Guzman and global music artist J Balvin, and a Grillz collaboration between J Balvin and Ian Delucca.

From Chicago magazine:

Finally, a Spongebob Squarepants Pop-up

The installation by Louis De Guzman, J Balvin, and
Nickelodeon runs through Saturday at 1714 North Damen.

Twenty years ago, a talking seasponge in trousers hit Nickelodeon’s airwaves, bringing unfettered joy to kids around the globe. And now, for five days, fans in Chicago can visit him at a gallery in Bucktown.

To celebrate two decades of Spongebob Squarepants, Nickelodeon is partnering with Chicago artist Louis De Guzman and reggaeton musician J Balvin on a pop-up art installation at 1714 North Damen Avenue. Among the Spongbob-themed goodies available to browse are t-shirts, skateboard decks, furniture, dishware, and more, all adorned with Guzman and Balvin’s electric designs.

“Nickelodeon for our generation was like, have fun, see what you see,” Guzman says. “But how can you reimagine something and bring it to life?” Nickelodeon encouraged Guzman to harbor that same creative spirit in reimagining Bikini Bottom, giving him the free rein to incorporate his and Balvin’s love of street culture and art into a fresh take on the cartoon.

“We were able to incorporate [Balvin’s] aesthetic with the colorway aspect of the neon colors and vibrancy of the space,” Guzman said. His own personal style, meanwhile, is evident in the linework and geometric abstraction of each piece.

The true star of the show stands six feet tall in the center of the gallery: an imposing, human-size sculpture of Spongbob, the largest piece Guzman has ever crafted.

“You see this kind of [exhibition] in LA or New York, but I don’t think you see this kind of thing in Chicago as much,” Guzman says. “So I’m very honored to have brought this energy, this collaboration to where I’m from and give our city some love.”

The opening reception was last night, but local goofy goobers can check out the F.U.N. through Saturday, November 16, between 12 and 7 p.m. RSVP here.

[Photos: DS Shin]


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SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming May 2020.

A CG-animated prequel spin-off series, Kamp Koral, following 10-year-old SpongeBob SquarePants during his summer at sleepaway camp, is also slated to premiere during Summer 2020.

More Nick: 'The SpongeBob Musical: Live On Stage!' to Debut on Nickelodeon in December 2019!

Originally published: Monday, November 11, 2019.
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