Sunday, August 11, 2019

Amscan to Launch 'Peppa Pig' Partyware Line

Amscan International has announced that it has secured the license to add party goods inspired by the beloved animated preschool series Peppa Pig to its existing range of Peppa and George dress-up and balloons! The announcement comes as 2019 marks Peppa Pig’s 15th Anniversary, and further expands the consumer product roll-out for the hit preschool property.


Available to pre-order now, Amscan’s first new ensemble will be ready to ship from August 2019. Amscan’s colourful range of Peppa Pig-themed party goods incorporates the company's best-selling items such as: plates, cups, napkins, table covers, decorations, party bags and favours.

Mel Beer, Licensing Director EMEA at Amscan, says: “We are thrilled that eOne has supported us in our ambition to offer Amscan’s customers a ‘one stop party’ opportunity for Peppa Pig - across party goods, balloons & costumes. Balloon sales for this truly evergreen property continue to grow year on year, and with the recent addition of costumes, and now party goods; our full range offering provides everything a Peppa Pig fan could possibly need to celebrate with their favourite character in style”.

The deal comes as Gemma International, the former Peppa Pig partyware licensee, goes into liquidation. Peppa was one of Gemma’s longest and best performing licenses, but after struggling in recent years, directors agreed to cease trading and called in PwC last month.

Amscan now adds a new party range that perfectly matches its existing range of Peppa Pig foil and latex balloons, which continues to be a top selling licensed franchise for the manufacturer year on year (YoY). A broad offering of balloon formats are already available, which include: Air-filled Mini Balloons, SuperShapes, Balloon Bouquets and an AirWalker (measuring 1.2 m).

Amscan’s new Peppa Pig and George costumes are also available to order now for Q4 2019 delivery, featuring three different styles: Peppa’s everyday dress complete with bear accessory, a Peppa party dress and a George cape.

In additional news, Danilo is on board to produce a range of Peppa Pig greetings cards in addition to its existing range of calendars; and IG Design Group – which currently produces Peppa Pig stationery – will add gift wrap and gift bags for the property.

eOne will be working closely with all partners to harness its vault of creative assets and style guides to inspire fresh ranges and new formats that are relevant to current customer trends.

“The party and greetings category is an extremely important part of the licensing programme, it deepens the emotional connection that fans have with our brands at a very special time in their lives,” said Entertainment One's (eOne) Katie Rollings, SVP licensing UK, Family & Brands. “We’re excited to be strengthening our partnerships with market leaders in these categories and we are confident that Amscan, Danilo and IG Designs will create new ranges that bring immense joy to family celebrations, milestones and seasonal events throughout the UK.”

Dan Grant, licensing director at Danilo, said that both Peppa Pig and it's sister property PJ Masks are preschool properties which he has admired for many years. “The addition of these brands to the Danilo portfolio will provide an even stronger proposition for us to take to retail,” he commented. “Danilo already has an established relationship with eOne through the calendar side of the business and we very much look forward to building this relationship further with the new opportunity on greeting cards.”

Adrian Coates, commercial director at IG Design Group UK, continued: ”We are extremely pleased and excited to have this opportunity to work closer with eOne on Peppa Pig and PJ Masks and are looking forward to further developing the commercial and creative side of these franchises for the future.”

More Nick: Peppa Pig Jumps into the Music Charts with First Ever Album Release, 'My First Album'!

Sources: LTW.MEDIA, Licensing.biz, Preschool News; Additional source: Toy World Magazine.
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