Friday, August 09, 2019

Nike and Nickelodeon Launch the Kyrie x SpongeBob SquarePants Collection

Update (7/23) - Below is Viacom Nickelodeon Consumer Products' (VNCP) original press release announcing the sponge-tastic news!


Collaboration Celebrates the 20th Anniversary of the Iconic Animated Series

NEW YORK, July 23, 2019 - Nike and Viacom Nickelodeon Consumer Products (VNCP) today announced the launch of the Kyrie x SpongeBob SquarePants collection. The collection features five shoes inspired by the signature characters from SpongeBob SquarePants, as well as apparel and accessories, including t-shirts, a hoodie, socks and backpacks.

Basketball superstar Kyrie Irving’s latest collection is suited for on-court competition and off-court jellyfishing with dedicated colorways for SpongeBob SquarePants, Patrick Star, Squidward Tentacles, Sandy Cheeks and Mr. Krabs. The three high-top sneakers in the collection showcase the signature Kyrie 5 silhouette in bright yellow for SpongeBob, pink and green tones for Patrick and turquoise accents for Squidward. The low-cut silhouette of the Kyrie Low 2 pays homage to the currency-crazy crustacean, Mr. Krabs, as well as a Sandy Cheeks version with colors inspired by her iconic space suit.

The Kyrie Irving x SpongeBob INSANE SNEAKER Collab w/ Nike YOU Can't Miss! 👟 | SpongeBob

Crafted in collaboration with Nike, the Kyrie Irving x SpongeBob SquarePants collection celebrates Kyrie’s love for one of television’s most memorable shows, officially bringing Bikini Bottom to the basketball court for the first time. Tune in as we go behind the scenes with Kyrie at Nike NYHQ for an inside look at all 5 shoes from the SpongeBob SquarePants-inspired set.

Kyrie X SpongeBob Collection:

This year marks the 20th anniversary of SpongeBob SquarePants, one of the most iconic TV series ever created. SpongeBob has made an impact on pop culture with its universe of beloved characters, viral catchphrases and memes, theatrical releases and Tony award-winning Broadway musical. The character has also influenced the worlds of fashion and streetwear with recent collaborations, including Moschino, Lisa Frank, Marlou Breuls and Chinatown Market.

“What makes our collaboration with Kyrie and Nike so special is that we are celebrating SpongeBob’s 20th Anniversary with one of SpongeBob’s biggest genuine fans,” said Jose Castro, Senior Vice President and Head of Global Collaborations, VNCP. “Everything from the characters Kyrie chose and how they were designed into the line was done from a true fan’s perspective, and it shows. The sneakers, clothes and accessories became extensions of SpongeBob’s world, and we know fans everywhere will love this collection, just as much as we loved creating it with Kyrie.”

Kyrie x SpongeBob SquarePants will be available in adult and kids sizes from August 10 on and in-store. In Europe, the collection will also be available at Kickz stores.


About Viacom Nickelodeon Consumer Products

Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, youth and adult licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world's most powerful TV and entertainment properties, including SpongeBob SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles


Original post:

July 22, 2019 - Bikini Bottom is officially making its debut on land — and on the basketball court. Taking Kyrie’s love for Nickelodeon's beloved animated series and fusing it into his shoe, the Nike Kyrie x SpongeBob SquarePants collection is ready for on-court action, and of course, jellyfishing.

SpongeBob, Patrick Star, Squidward Tentacles, Mr. Krabs and Sandy Cheeks all have their own iteration of the shoe built off their unique characteristics. The star of the show, SpongeBob, has a version featuring a porous bright-yellow upper with a brown and red sole symbolic of his everyday outfit. The lovable best friend Patrick Star is known for his cheery pink coloring and green tonal shorts, both of which are represented in his shoe. In Squidward’s, his recognizable seafoam green coloring is prevalent and his typical callous expression can be found inside the heel. Mr. Krabs and Sandy both have low versions of the shoe, incorporating their signature colors and styles.

The Nike Kyrie x SpongeBob SquarePants Collection releases globally August 10.

Which pair(s) are you planning to get? Let me know in the comments!

For more information about the Nike Kyrie x SpongeBob SquarePants collection, visit the following link:

Scroll up for a closer look at the five colorways, and click here to see what Kyrie had to say about each of the SpongeBob characters' basketball abilities.

Update (7/27): A detailed look at Kyrie Irving‘s Nike collaboration with Nickelodeon’s SpongeBob SquarePants has just been released. Joining Bleacher Report for its footwear-focused series B/R Kicks, Irving unveils and then breaks down the meaning behind the “SpongeBob,” “Patrick Star,” “Squidward Tentacles,” “Mr. Krabs” and “Sandy Cheeks” colorways that are part of his forthcoming “SpongeBob” pack.

The video goes on to reveal that Irving has been following the cartoon since its debut in 1999, as well as why he continues to look to the animated series for inspiration and life lessons — he can even be heard whistling the show’s theme song near the end of the video. If you watch closely at the 6:20 mark, there’s also a colorway that hasn’t been shown before, one that closely resembles SpongeBob’s iconic 124 Conch Street pineapple house.

Fans of the NBA player and hit cartoon-series can check out the video below!:

B/R Kicks Unboxed w/ Kyrie Irving: 5 colorways of the SpongeBob x Nike Kyrie Pack

Kyrie Irving unboxes his SpongeBob x Nike Kyrie pack with B/R Kicks.



Kyrie Irving Hooks up Odell Beckham With Exclusive Surprise

Odell Beckham Jr. is feeling that Bikini Bottom vibe at Cleveland Browns training camp.

Beckham shared a video on his Instagram [Stories] on Friday unboxing pairs of the Kyrie Irving “SpongeBob SquarePants” Collection. OBJ flips through the boxes that feature SpongeBob, Patrick Star, Squidward Tentacles, Mr. Krabs and Sandy Cheeks colorways of the Kyrie 5 shoe. Both Irving and Beckham are high-profile Nike athletes.


OBJ was thrilled to get his hands on the new kicks, tagging Irving in the post saying, “Boy went brazy.”

More Nick: Nickelodeon Marks 20 Years of "SpongeBob SquarePants" with the "Best Year Ever"!

Originally published: Monday, July 22, 2019.

Source: Nike News; H/T: HotNewHipHop; Additional source: HYPEBEAST.

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