Thursday, July 25, 2019

Nickelodeon Taps Jenny Wall as CMO; Appoints Eryk Casemiro as SVP, Nickelodeon Preschool

Nickelodeon has added two more executives to its leadership team.


Jenny Wall and Eryk Casemiro

Jenny Wall has come aboard the Viacom-owned cable network as Chief Marketing Officer (CMO), and Eryk Casemiro will be Senior Vice President (SVP), Nickelodeon Preschool, at the kid-focused channel.

Wall is taking over for Kim Rosenblum, who was Executive Vice President (EVP), Head of Marketing and Chief Creative Officer for Nick. Casemiro takes over from Cathy Galeota, senior vp preschool content.

"Jenny is a dynamic innovator who knows how to create cultural moments that connect content and audiences," Nickelodeon president Brian Robbins, to whom Wall will report, said Monday in a statement. "As Nickelodeon focuses its efforts to expanding onto new platforms and building our audience, Jenny's creative instincts and strategic planning will further add to our momentum."

Wall will be responsible for all on- and off-air consumer marketing, brand creative and content launches across all of Nickelodeon’s platforms. That roster includes digital, social and direct-to-consumer, including Nicktoons, TeenNick, Nick at Nite and Noggin. She will report to Nickelodeon chief Brian Robbins and be based in New York. Wall will be based in New York and report to Nickelodeon president Brian Robbins.

Casemiro has a long association with Nickelodeon, having worked on signature Nick series like Rugrats and The Wild Thornberrys as senior vp creative affairs at Klasky-Csupo Productions. At Nickelodeon, he will lead its preschool production and development across all formats and platforms spanning digital, TV and film, and have oversight of the preschool executives in charge. He'll also remain an executive producer of the Rugrats reboot in the works at Nickelodeon. The announcement was made today by Nickelodeon’s EVP of Animation Ramsey Naito, to whom he will report. Casemiro will be based in Nickelodeon’s Burbank headquarters.

"In addition to being a longtime collaborator and friend of Nickelodeon, Eryk is an immensely creative executive who has worked on some of the most beloved animated kids' properties around the world," said Naito. "His leadership of our best-in-class preschool team will enable us to further expand our powerhouse portfolio for this next generation of kids."

Wall comes to Nickelodeon from leading podcast producer Gimlet Media, a Spotify company, where she held the same title and oversaw all marketing and public relations for the company. Prior to her time at Gimlet, Wall was senior VP, head of marketing at Hulu, where she oversaw the launch of The Mindy Project, Difficult People, The Handmaid’s Tale, and other series. She also launched the streamer’s ad-free and live-TV offerings and the Hulu with Live TV bundle. Wall has also spent part of her career as VP of marketing at Netflix, where she spearheaded new brand and launch campaigns for the company’s original programming: House of Cards, Orange is the New Black and Arrested Development. She also led creative for the launch of Netflix in the Netherlands and the Nordics, and served as CMO of BLT Communications, among other places.

Casemiro most recently served as Chief Creative Officer for Zodiak Kids Studios, comprised of Marathon Media and Tele-Image in Paris and The Foundation in London. Prior to that, he served as chief creative officer for Marathon Media, and has been a writer and producer on series such as Olivia, Poppy Cat and The Mr. Men Show.

While at Klasky-Csupo, Casemiro was also responsible for the development and production of beloved Nickelodeon shows such as The Wild Thornberrys, Rocket Power, As Told By Ginger, and All Grown Up! He also led the development and production of feature films for Paramount Pictures including Rugrats Go Wild and The Wild Thornberrys Movie.

Robbins, who was named president of Nickelodeon in October, has brought in a number of new executives as he pushes to evolve the Nick brand for the next generation of kids. His team includes animation head Naito, programming head Paul DeBenedittis and Shauna Phelan, his longtime AwesomenessTV colleague who now oversees live-action scripted content.

Update (7/25) - Below is Nickelodeon's official press release announcing the news, via Nickandmore!:

NICKELODEON NAMES ERYK CASEMIRO AS SENIOR VICE PRESIDENT, NICKELODEON PRESCHOOL

BURBANK, Calif.—July 22, 2019—Nickelodeon has named Emmy® Award-winning producer Eryk Casemiro to the position of Senior Vice President of Nickelodeon Preschool. In this role, he will lead the network’s preschool production and development across all formats and platforms spanning digital, TV and film, and have oversight of the preschool Executives In Charge (EICs). The announcement was made today by Nickelodeon’s Executive Vice President of Animation Ramsey Naito, to whom he will report. Casemiro will be based in Nickelodeon’s Burbank, Calif., headquarters.

Said Naito, “In addition to being a longtime collaborator and friend of Nickelodeon, Eryk is an immensely creative executive who has worked on some of the most beloved animated kids’ properties around the world. His leadership of our best-in-class preschool team will enable us to further expand our powerhouse portfolio for this next generation of kids.”

Casemiro will continue to serve as an executive producer for Nickelodeon’s forthcoming reboot of the iconic kids’ series, Rugrats, which will include all-new adventures with fan-favorites Tommy, Chuckie, Phil, Lil, Susie and Angelica, and introduce a new world of characters. A Rugrats alum, Casemiro was a producer on the original series during his time as Senior Vice President of Creative Affairs at Klasky-Csupo Productions.

While at Klasky-Csupo Productions, Casemiro was also responsible for the development and production of beloved Nickelodeon shows such as The Wild Thornberrys, Rocket Power, As Told By Ginger, and All Grown Up!, earning the studio three Ark Trust Awards, four Humanitas Awards, 10 Emmy nominations, and an Emmy Award. He also led the development and production of feature films for Paramount Pictures including Rugrats Go Wild, The Wild Thornberrys Movie, which earned an Academy Award nomination for Best Song, Rugrats in Paris: The Movie, and The Rugrats Movie.

Most recently, Casemiro was the Chief Creative Officer for Zodiak Kids Studios, comprised of Marathon Media and Tele-Image in Paris, and the Foundation in London, where he produced Kody Kapow for Sprout NBC/ Universal; Lilybuds for France Televisions and Discovery Kids Latin America; and Magiki for DeA Kids and Planeta. Prior to that, Casemiro was Chief Creative Officer for Marathon Media, overseeing the production of Get Blake for Nickelodeon Global and LoliRock, a co-production with Disney and France Televisions.

Casemiro also worked as a writer/producer on series including: OLIVIA, based on Ian Falconer’s award-winning book; Poppy Cat, adapted from illustrator Lara Jones’ picture book series and currently seen in 170 countries across the globe; and The Mr. Men Show, adapted from Roger Hargreaves’ Little Miss and Mr. Men book series, for which he received his 11th Emmy nomination–this time for Best Writing in a Children’s Series.

Casemiro began his career with Lorne Michaels’ Broadway Video, where he produced Sharon, Lois and Bram’s Candles, Snow and Mistletoe for CBC, Lassie’s 40th Special, and the long-running hit Frosty Returns, now in its 27th year on CBS.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Originally published: Monday, July 22, 2019.

Sources: The Hollywood Reporter, Variety, Deadline.
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