Monday, July 15, 2019

Nickelodeon India's 'Motu Patlu' Becomes a Hit in China

Nickelodeon India's hit CG-animated series Motu Patlu is widely regarded as one of India's favourite cartoon series, and the show is now becoming increasingly popular internationally, including across the border, in China!

"Motu Patlu" was the fourth most searched show on Google in 2018, according to the China Internet Report 2019. The report however does not reveal any details about the viewership of the show in the country.

Motu Patlu gaining popularity in China follows the show being declared as the ninth most searched keyword in India and fourth most searched show in the world in 2018, according to Google Trends 2018.

Motu Patlu is a classic Indian cartoon series on the same lines as Laurel and Hardy. The show follows Motu and Patlu, two best friends who constantly run into trouble, and subsequently chased by a police officer. The show is one of Nickelodeon India's most watched shows, with the series reportedly garnering more than 3 million views on WowKidz, Cosmos Mayas’ and YouTube India in 2018. Interestingly, show is geo-blocked on YouTube.

Anish Mehta, CEO Cosmos Maya, had earlier said that the show is their biggest property and they look forward to more viewership in 2019.

Hit Indian Shows Go Global

Motu Paltu is not the only Indian toon to international. Netflix show Mighty Bheem, based on popular Indian show Chhota Bheem also garnered viewers internationally. In fact, the series' 21 short Youtube videos have grossed 22 million viewers.

And its ‘local’ flavour is the reason for its success. “The content is authentically Indian. The setting is rural India. The stories and characters are local. The more authentically local the show is, the better it travels,” Ted Sarandos chief content officer of Netflix told Business Insider India.

If the trend continues, Indian cartoons might give a tough competition to their Japanese counterparts. For decades, Japanese cartoons and characters like Ninja Hattori, Doraemon, Shin Chan and Pokemon have been capturing the minds of children around the world, telling authentic Asian stories. Now, it could be the time for Indian toons.

More Nick: Madame Tussauds Delhi Unveils Motu Patlu Waxwork Figures!
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon India and Motu Patlu News and Highlights!

No comments: