Wednesday, June 12, 2019

Nickelodeon UK Partners with Live Company Group for Nickelodeon-Branded Bricklive Tours

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon UK Limited to produce themed experience tours associated with the Nickelodeon brand, including the Nick Jr. brand, throughout the UK, Ireland, the Channel Islands and Isle of Man!


Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, to date, been themed around shows such as Animal Paradise, Brickosaurs, Outer Space, and Mythical Beasts.

The new five year agreement with Nickelodeon will see Bricklive produce a PAW Patrol exhibit. It will launch this summer and will consist of 15 models, including Chase, Ryder, Marshall and the gang all standing between 1m and 1.2m high and built from between 25,000 – 31,000 bricks each.

A 2m tall Control Tower using over 65,000 bricks, and a selfie zone Fire Engine using a whopping 160,000 bricks, will also feature as centrepieces.

Following the launch of the PAW Patrol pop-up, a set of 15 Nick Jr. models will arrive in Autumn, featuring a host of Nick Jr.’s most popular properties, including Top Wing and Shimmer & Shine – both over a metre tall and using 90,000 bricks each.

The first two Nickelodeon Bricklive promotional activations will be created using around 1,000,000 bricks and take in the region of 6,000 hours to build by a team of highly skilled Bright Bricks builders. Each exhibit will also have interactive features and engaging trails to create a memorable and fun experience for all visitors and families.


Bricklive events have enjoyed huge success with the UK’s favourite visitor attractions over the last six months. Highlights from 2019 so far include the Big Cats tour, which has enjoyed a long stay in Chester Zoo; Whipsnade Zoo is currently home to the 80 Safari animal models; and Marwell Zoo launched Brickosaurs, including an 8m Tyrannosaurus Rex to much visitor joy in April.

David Ciclitira, executive chairman of Live Company Group, said: “We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded Bricklive events in the UK and Ireland.

“We very much look forward to developing the partnership and to develop new tour concepts, as we seek to continue to expand the Bricklive brand.”

Virginia Monaghan, Vice President (VP), Marketing, Commercial and Events, Nickelodeon UK and Northern and Eastern Europe, added: “Bricklive is the perfect partner for creating a new way to celebrate our much loved characters. The scale of the models is so impressive – we can’t wait for PAW Patrol fans to meet the pups’ toy brick counterparts this summer and expanding upon our partnership in the future.”

Bricklive says demand for the new touring assets has been overwhelming, and is responding by working with Nickelodeon to plan and design two new touring exhibits to launch in 2019, with more to come in 2020 and beyond.



Below is Live Company Group's official press release announcing the PAWsome news!:

LIVE COMPANY GROUP AGREEMENT WITH NICKELODEON UK LIMITED

Live Company Group plc (AIM: LVCG, "the Company") is pleased to announce that its wholly owned subsidiary, Brick Live International Limited, has entered into an agreement with Nickelodeon UK Limited ("Nickelodeon") to produce themed tours associated with the Nickelodeon brand, including the Nick Jr. brand, throughout the UK, Ireland, the Channel Islands and Isle of Man (the "Agreement").

Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families.

Under the terms of the Agreement, Nickelodeon has granted the Group rights to produce and create themed tours associated with certain Nickelodeon and Nick Jr. properties. The Agreement is for a five year term, through to the end of 2024, and the Group will pay Nickelodeon a royalty fee based on the revenues of the themed tours.

The first themed tour will be based on PAW Patrol, one of Nick Jr.'s most watched television shows, in Europe and America, by young children, with the tour expected to feature a collection of 15 models of the show's most popular characters including Ryder, Chase, Marshall and Sky and is expected to launch in summer 2019.

Following the launch of the PAW Patrol tour, a set of 15 models, featuring a host of Nick Jr.'s most popular characters from its hit shows Top Wing and Shimmer and Shine is expected to be launched in autumn 2019. Further models based on the Nickelodeon brand will be launched in 2020.

David Ciclitira, Executive Chairman of Live Company Group, said "We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded BRICKLIVE touring shows in the UK and Ireland. We very much look forward to developing the partnership and to develop new tour concepts, as we seek to continue to expand the BRICKLIVE brand.

This partnership marks a significant milestone for the Group and working with Nickelodeon over the next five years; we are extremely excited to create new themed tours that will be exhibited throughout the UK and Ireland. This partnership reinforces the Group's growth strategy and investment in building new touring assets to appeal to audiences around the world".

Virginia Monaghan, VP Marketing, Commercial and Events, Nickelodeon UK and Northern and Eastern Europe, said: "BRICKLIVE is the perfect partner for creating a new way to celebrate our much loved characters. The scale of the models is so impressive - we can't wait for PAW Patrol fans to meet the pups' toy brick counterparts this summer and expanding upon our partnership in the future".

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment Company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Website: www.livecompanygroup.com.

Nickelodeon Network

The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Nella the Princess Knight, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does - Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK's first-ever Nick theme park, Nickelodeon Land, the messiest music festival for kids, SLIMEFEST.

END

More Nick: Nickelodeon Big Base Camp to Launch Summer 2019 at Secret London Location Making Kids Stars of the Show!

Sources: Licensing.biz, LTW.MEDIA, Vox Markets, Proactiveinvestors UK.
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