Saturday, June 15, 2019

Nickelodeon to Launch Upgraded NOGGIN Service in June 2019; Unveils New Logo

Update (6/15) - To celebrate the upgraded version of NOGGIN, Nickelodeon has unveiled a new logo for the platform, as well as given the service's official website,, a refresh!

Nickelodeon's new NOGGIN logo uses a similar typeface design as the network's 2009-era 'Nick' logo, with a few minor differences: the gap in the middle of the underside of the letter 'N' uses square corners, whereas the main logo uses circular corners, and the dot (tittle) over the letter 'I' in the new NOGGIN logo is separated for the letter's body, whereas it's attached to the body of the letter in the main Nickelodeon logo.

Currently, the logo can only be seen on However, Nickelodeon is expected to roll-out the new logo onto the NOGGIN app and social media pages on Monday, June 17, 2019.

Original post (published Friday, May 10, 2019):

Viacom today announced during their Q2 2019 Viacom Inc Earnings Conference Call that Nickelodeon will be launching an enhanced version of NOGGIN in June 2019! The new version, currently in beta, will be a significant upgrade over the previous version, and will feature a new user front end, designed to improve content discovery, and a big gaming component. Nickelodeon has also done some work to the back end of the app, designed to improve the apps' scalability.

Noggin is Nickelodeon’s ad-free, video subscription service with educational content currently featuring over 1,500 iconic, full-length library episodes, short-form videos, Spanish-language videos, and music videos featuring preschoolers’ favorite characters and more.

Viacom also revealed today during their Q2 2019 Viacom Inc Earnings Conference Call that NOGGIN has now surpassed 2,500,000 million subscribers globally, and that the SVOD service was just short of 500,000 subscribers in the U.S. in March 2019, an increase of 23% over the prior quarter and an increase of over 300% versus a year ago.

The news follows Nickelodeon acquiring Sparkler, an early childhood learning technology platform, to further expand the educational value of NOGGIN, and installing Sparkler co-founder Kristen Kane as the new leader for the direct-to-consumer preschool subscription service.

Sparkler is an early learning platform that measures child development and delivers personalized content and coaching to parents to improve child outcomes. Over the next year, Sparkler’s technology will be integrated into Noggin’s platform, enabling parents to guide and support their kids’ continued growth and development through engaging, playable content and experiences on and off screen, with personalized features that track progress over time.

Kane, in the new role of Noggin’s Executive Vice President (EVP), will oversee the integration of Sparkler and drive Noggin’s strategy and next phase of development as an educational digital platform. She will be based in New York and report to Nickelodeon President Brian Robbins.

Subject to the terms of the transaction, Sparkler’s work with schools, healthcare providers, and social services providers will continue through a new non-profit organization called Sparkler Learning, and Viacom will support its mission of helping families give their children a strong start in life through partnerships with educators, doctors, and others serving young families.

Noggin subscriptions have grown by triple digits year over year from 2017 to 2018, and the service is currently available for iPad, iPhone, Apple TV, Android, Fire tablet and Roku devices, as well as on Amazon’s Prime Video Channels and The Roku Channel. With over 30 series to date, including current titles like PAW Patrol, Blaze and the Monster Machines, Peppa Pig, Canticos, and Bubble Guppies, Noggin’s lineup also features classic favorites such as Dora the Explorer, Blue’s Clues, Team Umizoomi and Yo Gabba Gabba!.

Since its launch in 2015, Noggin has consistently ranked at the top of the charts in the Family and Kids categories, and it is one of the Top 10 Kids Apps on the Free Apps chart on the App Store, in addition to being the number-one grossing app for Music and Video in the Family Category on Google Play. Noggin was also selected by Apple as an Apple TV app of the year.

NOGGIN is available in the U.S., Latin America and Brazil.

More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Additional source: Wikipedia; Logo H/T: Anime Superhero Forum /@Tacomaster.

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