Tuesday, April 23, 2019

Viacom to Launch Paramount+ SVOD Service in Latin America; To Include Nickelodeon and Nick Jr. Programming

Viacom is expanding its subscription video-on-demand (SVOD) service Paramount+ globally and has struck a mobile distribution deal in Latin America. Building on its existing presence in Scandinavia and Central and Eastern Europe, Paramount+ will become available May 1 in Brazil before rolling it more widely.


The service is currently available in the Nordics and across Central and Eastern Europe where it offers the exclusive first pay-window for Paramount movies such as The Godfather, Shutter Island, True Grit, Star Trek Into Darkness and The Ring as well as MTV and Comedy Central titles including Inside Amy Schumer, Geordie Shore, Broad City, Teen Mom and South Park.

From Wednesday, May 1, the service will be available in Brazil to mobile subscribers via NET, marking the first mobile distribution partnership in Latin America. It will also be available to NET subscribers and non-subscribers via Android and iOS apps and will roll out across Latin America through Claro Video, part of telecom from America Movil, with the company hoping to reveal a raft of additional pay-TV, internet and mobile deals.

Paramount+ in Latin America will offer series on-demand, including The Handmaids' Tale and Paramount Network original Yellowstone along with more than 2,000 episodes of programs from Viacom’s other flagship channels, including Nickelodeon, Nick Jr., Comedy Central and MTV. The service will also provide on-demand access to a curated library of more than 150 movies from Paramount Pictures.

David Lynn, David Lynn, President and Chief Executive Officer of Viacom International Media Networks, who is set to discuss the roll out at the APOS conference in Bali this week, said, “By forging partnerships with the world’s leading operators and distributors we are able to bring Viacom’s premium content to new global audiences. As the media landscape continues to evolve, we will aggressively innovate to expand our partner offerings, including Paramount+, across our massive global footprint.”

Paramount+ debuted as an SVOD aggregation service in 2017 in Sweden, Denmark and Norway, with Finland added in March 2019. Also in 2018, the service debuted in Hungary and Poland, where it became available under the name Paramount Play.


From Variety:

APOS: Paramount+ Streaming Service to Expand to Brazil, Latin America

The Paramount+ subscription video-on-demand (SVoD) service is to begin operations in Latin America and Brazil from next month. The moves are made possible by deals with Claro Video and with Brazil’s NET.

The South America expansion in in addition to the platform’s existing presence in the Nordic region and Central and Eastern Europe.

The deal with NET is the first mobile distribution partnership in South America for Paramount+. In Brazil, Paramount+ will be available for NET subscribers as an add-on format. Once the Android and iOS Paramount+ apps launch, the service will also be available to non-subscribers. Other Latin American countries will soon have access to Paramount+ through Claro Video. Further carriage deal are expected to soon be announced with other pay-TV, Internet and mobile providers.

Paramount+ in Latin America will offer highly-acclaimed international series on-demand, including The Handmaids’ Tale and Yellowstone, as well as more than 2,000 episodes of international programs from Viacom’s branded channels, including Paramount Network, Comedy Central, MTV, Nickelodeon and Nick Jr. The service will also allow on-demand access to a curated library of more than 150 iconic movies from Paramount Pictures.

“By forging partnerships with the world’s leading operators and distributors we are able to bring Viacom’s premium content to new global audiences. As the media landscape continues to evolve, we will aggressively innovate to expand our partner offerings, including Paramount+, across our massive global footprint,” said David Lynn, president & CEO of Viacom International Media Networks, a day ahead of his Wednesday presentation about brands and IP, at the APOS convention in Indonesia. He is also expected to outline further details of the group’s mobile strategy.

Paramount+ debuted as an SVoD aggregation service in 2017 in Sweden, Denmark and Norway, with Finland added in 2018. The service expanded last year into Poland under the name Paramount Play and in Hungary as Paramount+.

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From The Hollywood Reporter:

Viacom to Launch Paramount+ SVOD Service Across Latin America

Building on its presence in Scandinavia and Central and Eastern Europe, Paramount+ will become available May 1 in Brazil before rolling it more widely.

Viacom's Viacom International Media Networks on Tuesday unveiled the expansion of its subscription video-on-demand service Paramount+ across Latin America.

Building on its existing presence in Scandinavia and Central and Eastern Europe, Paramount+ will be available May 1 in Brazil to mobile subscribers of telecom giant NET, marking the first mobile distribution partnership in Latin America. It will then be rolled out throughout Latin America via Claro Video, part of telecom from America Movil.

Paramount+ in Latin America will offer series on-demand, including The Handmaids' Tale and Paramount Network original Yellowstone along with more than 2,000 episodes of programs from Viacom’s other channels, including Comedy Central, MTV, Nickelodeon and Nick Jr. The service will also provide on-demand access to a curated library of more than 150 movies from Paramount Pictures.

"By forging partnerships with the world’s leading operators and distributors, we are able to bring Viacom’s premium content to new global audiences," said David Lynn, president and CEO of Viacom International Media Networks. "As the media landscape continues to evolve, we will aggressively innovate to expand our partner offerings, including Paramount+, across our massive global footprint."

Paramount+ debuted as an SVOD aggregation service in 2017 in Sweden, Denmark and Norway, with Finland added in 2018. Also in 2018, the service debuted in Hungary and Poland, where it became available under the name Paramount Play.

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From Deadline:

Viacom Expanding SVOD Service Paramount+ Globally With First Mobile Deal In Latin America

Viacom is expanding its subscription video-on-demand service Paramount+ globally and has struck a mobile distribution deal in Latin America.

The service is currently available in the Nordics and across Central and Eastern Europe where it offers the exclusive first pay-window for Paramount movies such as The Godfather, Shutter Island, True Grit, Star Trek Into Darkness and The Ring as well as MTV and Comedy Central titles including Inside Amy Schumer, Geordie Shore, Broad City, Teen Mom and South Park.

From May 1, the service will be available in Brazil via NET, its first mobile distribution partnership. It will also be available to NET subscribers and non-subscribers via Android and iOS apps and will roll out across Latin America through Clara Video with the company hoping to reveal a raft of additional pay-TV, internet and mobile deals.

In Lat Am, it will offer titles including The Handmaids’ Tale and Yellowstone, as well as more than 2,000 episodes of Viacom shows from brands including Paramount Network, Comedy Central, MTV, Nickelodeon and Nick Jr. The service will also allow on-demand access to a library of more than 150 movies from Paramount Pictures.

David Lynn, President & CEO of Viacom International Media Networks, who is set to discuss the roll out at the APOS conference in Bali this week, said, “By forging partnerships with the world’s leading operators and distributors we are able to bring Viacom’s premium content to new global audiences. As the media landscape continues to evolve, we will aggressively innovate to expand our partner offerings, including Paramount+, across our massive global footprint.”

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From Media Play News:

Viacom Takes Paramount+ Streaming Service to Latin America; Inks CNN Content Deal with Pluto TV

Viacom International Media Networks is set to expand the Paramount+ streaming video platform to Latin America.

The SVOD service, which first launched in Scandinavia (in response to HBO Nordics in 2017 and later in Central and Eastern Europe – known as Paramount Play), will become available May 1 in Brazil in a partnership with telecom NET, followed by wider distribution through a mobile deal with America Movil.

Paramount+ affords Viacom and Paramount Pictures international streaming distribution of more than 150 movies and original TV shows, including “Yellowstone,” starring Kevin Costner, “The Handmaids’ Tale” (available exclusively on Hulu in the U.S.), in addition to branded content from MTV, Comedy Central, Nickelodeon and Nick Jr.

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“By forging partnerships with the world’s leading operators and distributors, we are able to bring Viacom’s premium content to new global audiences,” David Lynn, president and CEO of Viacom International Media Networks, said in a media statement. “As the media landscape continues to evolve, we will aggressively innovate to expand our partner offerings, including Paramount+, across our massive global footprint.”

Indeed, while Paramount+ represents Viacom’s aggressive strategy to close the digital divide with rival studios, following the recent purchase of Pluto TV, Viacom is fortifying the ad-supported VOD platform with proprietary and third-party content.

Pluto TV just announced a new channel launch featuring content from WarnerMedia’s CNN – which itself is planning an OTT video product in 2020.

“At a time when news cycles are never-ending, in a world that is constantly evolving, CNN’s coveted daily reporting and in-depth features are perfect for our audience to be informed, with immediacy, accuracy and ease,” Amy Kuessner, SVP of content partnerships at Pluto TV, said in a statement. “Pluto TV’s mission to ‘entertain the planet’ also means informing the planet of what is going on in the world, and there is no better partner than the most trusted name in news.”

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From AdoroCinema:

Viacom lança serviço de streaming Paramount + no Brasil em maio

Plataforma vai reunir conteúdos da Nickelodeon, MTV, entre outros.

A Viacom está expandindo cada vez mais a divulgação de seus conteúdos e, desta vez, a empresa anunciou o lançamento de seu serviço de streaming, o Paramount +, na América Latina. A empresa dona de canais como Nickelodeon, MTV e Comedy Central já levou sua plataforma para a Escandinávia, Europa Central e Oriental.

No Brasil, o serviço será lançado em 1º de maio para os assinantes da NET. Além disso, também estará disponível para aqueles que não tem TV por assinatura por meio de aplicativos para Android e iOS. Em seguida, será lançado em toda a América Latina via Claro Video, parte de telecomunicações da América Móvil.

Por aqui, a Paramount + trará séries como The Handmaid's Tale, juntamente com mais de 2.000 episódios de programas dos outros canais da Viacom, incluindo Comedy Central, MTV, Nickelodeon e Nick Jr.

"Em parceria com as principais operadoras e distribuidores do mundo, somos capazes de levar o conteúdo premium da Viacom para novos públicos globais", disse David Lynn, presidente e CEO da Viacom International Media Networks.

O serviço também permitirá acesso a uma biblioteca de mais de 150 filmes da Paramount Pictures. Vale lembrar que a MTV possui diversos realities brasileiros como De Férias Com o Ex que podem ser incluídos no catálogo.

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From Todo Tv News:

Viacom lanza su OTT en LatAm: Paramount+

Ezequiel Fonseca Zas, SVP de Emerging Bussines de Viacom International Media Networks Americas, reveló a ttvnews el lanzamiento de la OTT Paramount+ y explicó los detalles de la nueva apuesta digital del grupo en la región.

Viacom International Media Networks (VIMN) anunció este martes el lanzamiento en América Latina de Paramount+, OTT que ofrecerá los contenidos de la compañía en la región y que se comercializará tanto mediante los operadores como de manera directa al consumidor.

Y para conocer más detalles sobre la plataforma, ttvnews dialogó con Ezequiel Fonseca Zas, SVP de Emerging Bussines de Viacom International Media Networks Americas, quien explicó el alcance y los objetivos de la apuesta.

El lanzamiento, detalló Fonseca Zas, será el próximo 30 de abril en Brasil por medio del operador local NET y más adelante llegará a toda la región por medio de Claro Video.

En ambos casos será un "add-on" que se pagará por encima de las suscripciones actuales. Y en junio se lanzará la OTT en las tiendas de iOs y Android para comercializar la plataforma de manera directa al consumidor.

Su precio oscilará entre los US$ 4 y los US$ 4,5, según los territorios, y las pruebas gratuitas variarán de cero a siete días.

"Viacom hoy está anunciado el lanzamiento de Paramount+. Es un producto para toda la familia, que ya existe. Se lanzó primero en los mercados de Dinamarca, Suecia y Noruega hace un año y medio y en Finlandia en 2018. Además, está creciendo en Europa del Este", explicó el ejecutivo a ttvnews.

"Y hace un año tomamos la decisión de trabajar muy fuerte para lanzarlo en América Latina. Estamos muy contentos porque lo estamos logrando lanzar con más de 2.000 episodios de contenidos de todas nuestras marcas", añadió.

Ezequiel Fonseca Zas, SVP de Emerging Bussines de Viacom International Media Networks Americas

Efectivamente, Paramount+ ofrecerá múltiples títulos de las marcas globales de Viacom, como MTV, Comedy Central, Paramount Channel y Nickelodeon, así como contenidos de terceros, como The Handmaids’ Tale y Yellowstone.

Contará además con contenidos de Telefe y Porta Dos Fundos, así como 150 películas de los principales estudios de Hollywood en su lanzamiento. En total, el 85% de su oferta será propia de Viacom.

"Vamos a mezclar y a combinar una curaduría muy especial entre los contenidos originales y los locales. En América Latina tenemos 13 estudios y vamos a poner mucho contenido local en Brasil, en Argentina, en México, como por ejemplo stand ups de Comedy Central, los realities de MTV, los títulos de Nickelodeon", detalló Fonseca Zas.

"Todos los contenidos convivirán con una buena estrategia de ventaneo. Telefe es una marca muy poderosa en producción de contenidos, como Portas dos Fundos en Brasil. Parte de sus contenidos van a estar en la plataforma, pero eso no significa que vayamos a descuidar su pantalla o su app (MiTelefe)", explicó.

Homens?, serie de Porta Dos Fundos

"En resumen, Paramount+ viene a agregar todo el contenido Premium de Viacom. Y es parte de la idea que algunos contenidos se estrenen primero en Paramount+, pero vamos a ser muy cuidadosos de cómo vamos a manejar esto de la mano de nuestros partners", añadió.

Grandes expectativas

De acuerdo a Ezequiel Fonseca Zas, las proyecciones internas de Viacom revelan que el mercado OTT crecerá en América Latina un 83% en los próximos cinco años, hasta los 40 millones de suscriptores.

"Eso solo contando los servicios de streaming directos. No contamos los OTT de los operadores, como Flow o Izzi o los TV Everywhere", puntualizó.

"Y eso nos da un mercado de 4.000 millones de dólares, casi el doble de lo que es hoy", agregó.

Así, desde Viacom ven que aunque el mercado va a estar dominado por dos grandes players, como suele suceder en los mercados consolidados, existe un espacio para una tercera opción, más complementaria.

"Va a haber un mercado muy importante del restante 20%, que va a ser muy grande, de más de 300 millones de dólares. Nosotros queremos liderar gran parte de ese mercado, creemos que va a haber mucha complementariedad. No creemos que la gente vaya a tener 17 OTTs, van a tener en promedio 2 o 3 y en esa segunda o tercera opción hay un lugar muy grande para Paramount+, estamos apuntando a esa posición", reveló.

"Para nosotros terminar en los próximos tres años siendo la segunda o tercera opción dentro de América Latina va a ser un éxito", agregó.

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