Tuesday, February 26, 2019

Champs Sports Launches Exclusive FILA x Rugrats Collection

Champs Sports Launches Exclusive FILA x Rugrats Collection

Nickelodeon-favorite Rugrats footwear and apparel collection to drop on Feb. 22


NEW YORK, Feb. 20, 2019 -- Champs Sports has teamed up with FILA and Viacom Nickelodeon Consumer Products to debut an exclusive Rugrats-themed line of footwear and apparel. Tommy, Chuckie, Angelica and the rest of the gang decorate a new capsule collection, with design elements that offer a whimsical nod to these beloved Nickelodeon characters.

"At Champs Sports we are constantly looking for new ways to tap into youth culture, through disruptive and innovative concepts," said Jason Brown, Vice President of Marketing, Champs Sports. "With this exclusive FILA x Rugrats Collection, we are not only allowing devoted fans to celebrate one of the all-time greatest cartoons, but we're collaborating with FILA, a brand that has had one of the greatest resurgences of late in fashion. Champs Sports and our partners at FILA and Nickelodeon are excited to bring these well-known characters to life for a new generation, ahead of their big-screen premiere."

For this collaboration, FILA has created an exclusive set of styles for kids and adults that playfully pairs classic silhouettes and the brand's iconic logo, with this celebrated animated series.


"When Rugrats launched in 1991 the series was an instant hit with audiences and became a groundbreaking phenomenon, spawning consumer products and blockbuster films," said Jose Castro, Senior Vice President, Global Collaborations and Softlines, Viacom Nickelodeon Consumer Products. "Today, fans still have a connection to these characters and seeing Tommy, Chuckie and Angelica on FILA's classic designs will be a treat for those who grew up with the series."

"Together with Nickelodeon and Champs Sports, we have designed something special to celebrate this iconic series," said Louis W. Colon III, Vice President of Heritage & Trend at FILA North America. "We are always looking to create opportunities where consumers can interact with the brand through unique storytelling. With this limited-edition collection of footwear and apparel, we have incorporated the Rugrats characters into FILA silhouettes in a way that is fun and fresh."

To further support the launch, Champs Sports released a new episode of Illustrated today, focusing on the history and design of Rugrats through the eyes of Nickelodeon's Creative Director, Russ Spina. Champs Sports will also host an in-store event on Saturday, Feb. 23, at 10 Times Square, New York, NY 10036. The event will be from 2 – 6 p.m., and will feature the FILA x Rugrats collection and a special Rugrats installation. Fans can also feature:

- Caricatures - Get drawn as a Rugrats character!

- Special Guest Star - Have your photo taken with Chuckie Finster!

- Goodies - Receive a Rugrats gift with purchase (while supplies last)

- And live music from DJ Mick!

Inside the Nickelodeon Animation Studio w/ the Fila Rugrats Collab! | Ill-ustrated



We went behind the scenes at the Nick animation studio in NYC to meet with the Rugrats illustrator, to celebrate our new Fila X Rugrats Collaboration!

The collection includes three special-edition sneaker styles for men and kids, including FILA's Disruptor 2, Original Fitness Tape and Ray Tracer. The FILA Disruptor 2 x Rugrats offers a twist on one of the brand's most popular silhouettes. The footwear features FILA's signature white, navy and red color palette, with co-branded FILA and Rugrats tape on the shoe's quarter. The FILA Original Fitness Tape x Rugrats updates another iconic FILA design; created in a navy hue, the shoe also features printed taping, embellished with the Rugrats gang.

The FILA Ray Tracer x Rugrats is one of the brand's newest silhouettes and was created in a bold red hue. As an homage to Reptar, the shoe boasts pops of bright green and features the famous T Rex alongside the FILA logo. Additional design elements across all three styles include dual-colored laces, FILA and Rugrats logo hits and sock liners adorned with the colorful crew.

To complement the footwear offerings, the FILA x Rugrats apparel collection consists of eight men's styles, created in white, navy and red to tie back to the footwear. A selection of tees and hoodies are emblazoned with large graphics, including a fusion of the FILA and Rugrats logos, a polaroid of the pals and special character touches such as Chuckie sporting FILA footwear.

Beginning on Feb. 22, the FILA x Rugrats collection will be available exclusively at Champs Sports stores in the U.S. and Canada, and online at champssports.com.


To celebrate the launch of #RUGRATSxFILA, Champs Sports has launched an exclusive Instagram contest, in which fans can win a "Saturday Morning Cartoons" kit containing Rugrats x Funko cereal, Rugrats DVDs, a Rugrats shirt, a pair of Rugrats shows from the new collection, and more! Visit https://www.instagram.com/champssports/ for more details and to enter!

Fans can also find out more about the FILA x Rugrats collection by logging onto Snapchat using the following AR Snapcode:


Check out the FILA x Rugrats collection (including photos from the line's lookbook) below!:


Unboxing Video:

Rugrats and FILA time-travel to the 90s | Sneaker News



With a little help from Champs Sports, FILA and Rugrats teamed up to send us this incredibly nostalgic package packed to the brim with 90s goodies including a portable DVD player, a Reptar T-Shirt, a pair of FILA Original Fitness Tape and more.

About Champs Sports
Champs Sports is part of Foot Locker, Inc., a specialty athletic retailer that operates more than 3,220 stores in 27 countries in North America, Europe, Asia, Australia, and New Zealand. Through its Champs Sports, Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, SIX:02, Runners Point and Sidestep retail stores, as well as its direct-to-customer channels, including Eastbay.com, the Company is a leading provider of athletic footwear and apparel.

About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.

About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, youth and adult licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world's most powerful TV and entertainment properties, including SpongeBob SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles.

Related Links
http://www.footlocker-inc.com

Watch all your '90s Nickelodeon favorites on NickSplat, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night at 11 PM ET/PT on TeenNick USA, and anytime you want on NickSplat on VRV! #NickSplat!

From SneakerNews.com (photos via Instagram /@reconbeatlab)

Russell Westbrook’s 90s Themed PEs Continue With Rugrats Chuckie Colorway

In recent weeks we have seen Russell Westrbook string together a number of nostalgic Why Not Zer0.2 PEs that harken back to a 1990s era that is currently responsible for a number of the most revered sneakers on the planet. Joining a collection that already includes a Game Boy and a Nerf-inspired selection next is an homage to everyone’s favorite glasses-wearing, red-headed cartoon baby, Chuckie, from the hit 90s Nickelodeon cartoon, Rugrats. Right on the heels of FILA x Champs‘ extensive Rugrats collection, this PE comes in advance of the cartoon’s silver screen debut set to release in 2020. Coming packaged in a furry orange box resembling Chuckie Finster’s hair, the shoes themselves are more of an homage to the entire series, adorned in a color scheme borrowed from the show’s instantly recognizable logo. In fact, this shoe’s custom insoles and translucent plastic insert bear a “Russell” logo that features the exact make-up of that aforementioned Rugrats crest. Check out a detailed look at these Rugrats Why Not Zer0.2s ahead and keep it locked for updates on what 90s PEs Brodie brings out next.


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From Elite Daily:

Fila's Rugrats Sneakers Have Arrived To Make You Miss The '90s Even More

Lately, it seems that fashion and apparel brands have a thing for making us feel nostalgic for the '90s, whether they're resurrecting our favorite clothing brands and popping up with designs featuring everyone's absolute favorite '90s TV shows. The latest throwback collection that you'll want to cop ASAP? Fila's Rugrats Sneakers.

Last week, Fila and athletic wear retailer Champs Sports announced that they were joining forces to release an exclusive Rugrats-themed collection. The collection features three different sneakers designs, five t-shirt designs, and two sweatshirts that are all available now on the Champs Sports website.

Each piece in the collection is dotted with your favorite characters from the TV series — Tommy Pickles, Chuckie Finster, Angelica Pickles, Reptar, Spike, Kimi Finster, and Lil and Phil DeVille — all make cameos on the newly-released apparel.

As far as the footwear goes, Nickelodeon lovers can show their love for the Rugrats and choose from different sneaker designs on Fila's Ray Tracers, Disruptor IIs, and Original Fitness sneakers.

The Ray Tracers retail for $75 and are available in red, with Reptar making an appearance alongside the Fila logo. They also have a white sole with lime green accents throughout. The Disruptor IIs retail for $65, are available in white and feature both the Fila and Rugrats logos. Finishing off the collection are the Original Fitness sneakers that are on sale for $60, are navy blue with white soles and red laces, and feature Angelica, Tommy, Chuckie, Reptar, and Spike along the side of the shoe.

Of the apparel that is included in the collection, each t-shirt retails for $35, and there's a selection of navy blue, red, and white shirts with a variation of graphics. As for the sweatshirts, there is a red option and a navy blue option, and they both retail for $65 each. The navy blue sweatshirt features the Rugrats logo across the front of the sweatshirt in white and includes Angelica, Tommy, Chuckie, Reptar, and Spike down the length of the sleeve. The red option features the Fila logo on the front with Tommy and Chuckie hanging out in the letters.

As of right now, the new apparel and footwear collection is only available in men's sizes, but don't let that deter you from copping the merch and showing your Rugrats pride. The size chart on Fila's website can help you convert your sizes. And while there's no word yet on whether or not this collection is solely a special edition launch, or if it will become a permanent part of the Fila line, I recommend copping the goods ASAP, so you don't risk the chance of them selling out.

Maybe it's just me, but I don't think it's any coincidence that this new collaboration comes just a few months after Nickelodeon and Paramount announced that a new Rugrats movie and TV series are underway. If you plan on seeing the new movie on the big screen when it hits theaters in November 2020, go on and take advantage of this nostalgic collection so you can have merch to rock while watching your favorite toddlers on the big screen.

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More Nick: Nickelodeon and Paramount to Bring 'Rugrats' Back for the Next Generation of Kids with an All-New TV Series and Feature Film!

Originally published: Wednesday, February 20, 2019 at 10:44pm GMT.

Additional sources: Sneaker News, Mental Floss, Forbes México, POPSUGAR, EstiloDF.
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