Thursday, January 31, 2019

Nickelodeon Asia and EYEYAH! Partner for Safer Internet Day PSA Series

Nickelodeon Asia is partnering with EYEYAH!, a Singapore-based publisher of social-emotional development activity books for kids, to raise awareness about the dangers of the internet by way of a 10-part animated series. The PSA-style videos will be available on Nick’s digital and on-air platforms across Asia as part of Safer Internet Day on Tuesday 5th February 2019.


EYEYAH! provided art direction to 10 illustrators—Yeah Yeah Chloe (Australia), 3Land Boy (Bangkok, pictured), Olivier Rinckel (France), Adeline Tan (Singapore), Domic Foong (Singapore), Esther Goh (Singapore), Yellow Mushmellow (Singapore), Kristian Jones (UK), Matt C Stoke (UK) and Russell Taysom (UK)—whose video concepts highlighting potentially dangerous aspects of the internet such as addiction, online strangers and privacy were then animated by Acid House in the Philippines.

Viewers will also be encouraged to talk about online safety by using the hashtag #internetsafe on social media.

The PSAs are a part of Nickelodeon International's ongoing Together for Good initiative, which, launched in 2015, aims to empower kids to make positive changes in the world around them. The initiative serves as Nickelodeon’s international platform to inspire its audiences to get involved in their communities, provide the resources and education to get the job done and celebrate the impact they are making every day, and encompasses a partnership with child rights organization Plan International on Together We Rock, a pro-social campaign to encourage gender equity. The kids broadcaster followed that up last year by partnering with NGO KidsRights Foundation to launch #KidsCan, a global campaign to teach children about making positive changes in their communities, and by partnering with the African Wildlife Foundation (AWF) to launch the #AWFRoarChallenge, which includes the Together for Good Wildlife Special educational mini-series created to inspire kids to raise awareness about endangered wildlife and empower them to become change-makers.

All ten videos can be viewed on EYEYAH!'s official YouTube channel and in the videos embedded below.

EYEYAH! Internet X Yellow MushMellow



Yellow MushMellow brings viruses and binary code to life in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X 3Land



3Land depicts the Internet superhighway as a maze in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X Esther Goh



Esther Goh celebrates the emoji in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X Matt C Stokes



Matt C Stokes depicts a future powered almost entirely by devices in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X Dominic Foong



Dominic Foong explores click farms in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X Mightyellow



Adeline Tan brings e-waste to life in this surreal animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X YeahYeahChloe



Yeah Yeah Chloe illustrates how being online too much can be overwhelming in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X Kristian Jones



Kristian Jones comments on the impact of devices on family time in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X Olivier Rinckel



Olivier Rinckel explores and explains artificial intelligence in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

EYEYAH! Internet X Russell Taysom



Russell Taysom explores addiction in this animation from the EYEYAH! Internet issue, released on Internet Safety Day through Nickelodeon.

About EYEYAH!

EYEYAH! is a series of advertising-free activity books that use art and design to talk to children about social issues.

Our approach stems from the principle that children are visual learners and visual aids can improve learning by up to 400%.

Three times a year, we engage 40 illustrators and graphic designers from around the world to create an artwork inspired by a specific social issue. We work with academics, journalists, educators and various other subject matter experts and leaders in their field to deconstruct a topic and identity the key concepts we want to visualise.

EYEYAH! was founded in 2017 by the creators of Kult magazine - communication and design veterans who are also parents. Future themes include: Food, Waste, Money, Travel and more.

EYEYAH! is a not-for-profit social enterprise registered under RaiSE.

For more information about EYEYAH!, please visit https://eyeyah.com.

EYEYAH! Celebrate the Unusual

About Together For Good

Together For Good, launched in 2015, is Nickelodeon’s international initiative to empower kids to make positive changes in the world around them. The initiative serves as Nickelodeon’s international platform to inspire its audiences to get involved in their communities, provide the resources and education to get the job done and celebrate the impact they are making every day. For more information about Nickelodeon Together For Good, please visit nick.tv. #NickelodeonForGood

About Nickelodeon Asia:

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

More Nick: March For Our Lives Wins International Children’s Peace Prize 2018 | #KidsCan | Nickelodeon Together for Good!

Original source: Kidscreen.
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