Monday, December 31, 2018

Nickelodeon USA to Host Interactive 'New Year’s Eve Loud House Party' Marathon on Monday, December 31

Nickelodeon USA will be ringing in 2019 with a celebration of top programming and an extra special “New Year’s Eve Loud House Party” — an interactive marathon of fan-favorite 2018 episodes of The Loud House! The party kicks off Monday, December 31 from 5-9 p.m. ET/PT and features augmented reality (AR) integration using Nickelodeon Screens Up app as part of the network’s ongoing efforts to bring interactivity and gamification to the linear TV experience.


During the programming event, the show’s main character Lincoln Loud will enlist the help of viewers for an important mission: help “collect” his extensive assortment of sisters and best friend Clyde (in the form of digital AR stickers) to make his New Year’s Eve party the best ever, culminating in a big celebratory dance. Viewers should keep their eyes peeled throughout the show for each collectible character to pop up in graphic overlays during the on-air marathon. When they spot one, they can “capture” it by pointing their phone’s camera at the TV screen, which will unlock special AR stickers; collecting the whole set of stickers will unlock even more bonus sticker options, including a special bonus sticker of the Loud House crowd dancing away.



Viewers can use the Nickelodeon SCREENS UP app to collect the stickers and unlock bonus elements. The Loud House fans tuning in can also participate in live votes, meme makers, trivia and polls with real-time results tallied on-air using the app, or online at loudhouseplay.com.

SCREENS UP is available for download via the Apple App Store and Google Play.


The event is part of the network's plan to bring more interactivity and gamification into linear television to drive live viewership. Nick is also currently in production on an original virtual and augmented reality series that will be its first show made with virtual camera technology, dubbed Meet the Voxels. And the channel launched a series of new AR apps at its most recent upfront earlier this year.

Nickelodeon will also be running a PAW Patrol marathon on December 31 from 8 a.m. to 3 p.m. ET/PT, while TeenNick airs “Watch-A-Thons” of movies and specials from 6 a.m. to 10 p.m., and NickToons runs marathons of The Adventures of Kid Danger and Fairly OddParents from 6 a.m. to 5 p.m. ET/PT.

New Year’s Eve highlights across Nickelodeon channels also includes a PAW Patrol marathon from 8 a.m. to 3 p.m. ET/PT — including the premiere of “Pups Save a Pluck-O-Matic / Pups Save a Mascot” at noon on Nickelodeon; “Watch-A-Thons” of movies and specials on TeenNick from 6 a.m. to 10 p.m. ET/PT; marathons of The Adventures of Kid Danger and The Fairly OddParents from 6 a.m. to 5 p.m. on NickToons; and the premiere of brand-new preschool series Abby Hatcher on Nickelodeon on January 1 at 10 a.m. ET/PT.


More Nick: Nickelodeon USA's January 2019 Premiere Highlights | All New All Nick!

Originally published: Monday, December 17, 2018.

Original sources: Kidscreen, Animation Magazine.
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