Thursday, November 22, 2018

Nickelodeon’s Iconic Teenage Mutant Ninja Turtles Rise up on Brand-New Multi-Level Float Debuting at the 92nd Annual Macy’s Thanksgiving Day Parade

Original Nickelodeon USA Press Release via Business Wire:

Nickelodeon’s Iconic Teenage Mutant Ninja Turtles Rise up on Brand-New Multi-Level Float Debuting at the 92nd Annual Macy’s Thanksgiving Day Parade®

SpongeBob SquarePants, PAW Patrol Balloons and Shimmer and Shine Float to Reprise Appearances at Macy’s Thanksgiving Day Parade®

October 25, 2018 10:35 AM Eastern Daylight Time

Nickelodeon's all-new Rise of the Teenage Mutant Ninja Turtles float will debut at the 92nd Annual Macy's Thanksgiving Day Parade®.

NEW YORK--(BUSINESS WIRE)--Nickelodeon’s Rise of the Teenage Mutant Ninja Turtles, a reimagined take on the iconic Teenage Mutant Ninja Turtles franchise, will roll into the 92nd Annual Macy’s Thanksgiving Day Parade® on a brand-new float inspired by the bold and dramatic aesthetic of the 2D-animated series. The multi-tiered float will give fans a look at the world famous fighting foursome’s underground lair and will bring the series’ New York City streets to life for more than 3.5 million spectators lining the route and more than 50 million viewers nationwide.

From their underground lair to the streets of New York City, Nickelodeon’s Heroes in a Half-Shell will take fans on a wild ride down 34th street on a one-of-a-kind float, featuring an insider’s look at the Turtles in their natural habitat, punctuated by an array of lighting and fog special effects.

“Adding incredible excitement to the Macy’s Parade since 2012, we are thrilled to once again partner with Nickelodeon for an all new, totally reimagined Teenage Mutant Ninja Turtles Float,” said Jordan Dabby, vice-president partnership marketing for Macy’s Thanksgiving Day Parade. “Helping to keep the Parade and New York safe from the evil Foot Clan, the Turtles are sure to captivate millions of spectators live on the street and on television as they ride through Manhattan on board this exciting stage.”

Nickelodeon's SpongeBob SquarePants Macy's Thanksgiving Day Parade balloon

Rise of the Teenage Mutant Ninja Turtles, the highly-anticipated next chapter in the iconic Turtles anthology, has resonated with fans both old and new,” said Charlotte Castillo, Senior Vice President, Global Franchise Planning, Nickelodeon Group. “As families gather for the annual tradition of watching the Macy’s Thanksgiving Day Parade, this spectacular float will take viewers on an epic joy ride and immerse them in the action-packed adventure of the brand-new series.”

The Macy’s Thanksgiving Day Parade will also feature three fan-favorite returning Nickelodeon elements: SpongeBob SquarePants square-shaped giant balloon will bring a burst of holiday-themed optimism to fans across the country; PAW Patrol’s Chase character balloon will show the citizens of New York City that “no job is too big, no pup is too small;” and the Shimmer and Shine float will transport spectators to the whimsical world of Zahramay Falls with twin genies-in-training Shimmer and Shine.

Nickelodeon's Shimmer and Shine Macy's Thanksgiving Day Parade float.

The 92nd Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 22, 2018 from 9:00 AM – Noon; in all time zones.

Nickelodeon’s reimagined, 2D-animated series Rise of the Teenage Mutant Ninja Turtles premiered last month and ranked as the number-one show with kids in its time period during its first two weeks on the air. The new series follows the Turtles on all-new adventures as they master new powers, encounter absurd mutants and battle bizarre villains, each with their own motivations. Ranging from mystics, mutants and madmen, new creatures and villains emerge to take on Raph, Leo, Donnie and Mikey in battles across New York City. From the tallest skyscraper to the dankest sewer drain, the brothers learn to work together and navigate the perils of New York City and the hidden realms below in order to fulfill their destiny to become a team of heroes.

Rise of the Teenage Mutant Ninja Turtles airs regularly on Saturdays at 9:30 a.m. ET/PT on Nickelodeon.

About the Macy’s Thanksgiving Day Parade

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit or call the Parade hotline at (212) 494-4495.

About Nickelodeon

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ:VIA)((NASDAQ:VIAB).


Update (11/22):

Update (11/21): Kevin Jonas will be introducing the PAW Patrol balloon at the 92nd Annual Macy’s Thanksgiving Day Parade! From USA Today's All The Moms:

Kevin Jonas excited to introduce Paw Patrol balloon at Macy's Parade with his daughters

Like many families, Kevin Jonas' always watch the Macy's Thanksgiving Day Parade. This year, they get to introduce the Paw Patrol balloon.

It may have been a while since you've seen Kevin Jonas, who was part of the Jonas Brothers until the hit band parted ways in 2013.

Of course, you've heard a lot recently about his brother Nick Jonas and his engagement to actress Priyanka Chopra.

But you'll see this father of two daughters and his wife, Danielle, Thursday as they announce the Paw Patrol balloon at the Macy's Thanksgiving Day Parade. Once again, the balloon will feature one of the popular kid's show heroic rescue pups named Chase.

"It's a huge family tradition to watch the event," Jonas told All the Moms.

Paw Patrol Chase is pawing its way into the 2018 Macy's Thanksgiving Day Parade.

Jonas, 31, and wife, Danielle, 32, are parents to Elena Rose, 4, and Valentina Angelina, 2. This will be the first time they all have a front seat for the parade and they're all about Paw Patrol.

"Oh my gosh — we went on a family vacation and I took two DVDs for them and that's all Valentina kept yelling: Paw Patrol, Paw Patrol, Paw Patrol!"

Jonas said he likes the PAW Patrol theme song. (They didn't make him say that.)

Unlike other parents who hate on the Nickelodeon theme song, like actor Ryan Reynolds [Nickelodeon's Fifteen, Are You Afraid of the Dark?], who told it to "get outta my head" on Instagram. Jonas said as a musician he "appreciates" a catchy tune.

Music will always be in his life, but for now Jonas is living in New Jersey and working as a contractor and raising his daughters.


Click here to read Kevin Jonas' interview with All The Moms in full!

Update (11/14): To celebrate the 92nd Annual Macy’s Thanksgiving Day Parade, Macy's opened their Studio to give journalists and students a super first-look at this years new floats, including Rise of the Teenage Mutant Ninja Turtles float! It has also been revealed that the Rise of the TMNT float will feature arcade machines, a skateboard ramp, and a basketball court!

Additionally, Ally Brooke has revealed that she'll be performing her brand her single, a cover of Wham!'s 'Last Christmas' on the Shimmer and Shine float! The former Fifth Harmony star took to Twitter on Tuesday (13.11.18) to reveal she is going to pay homage to the 80s duo - which was comprised of the late George Michael and Andrew Ridgeley - by putting her own spin on their festive hit.

Sharing her excitement, Ally wrote on Twitter: "it's been one of the biggest dreams of mine to release a Christmas song and now I finally get to one of my favorite Christmas songs of all time. Aaaand I'll be performing this on the @macys day parade!!! I cannot wait, I'm so happy // @Nickelodeon @nbc (sic)"

The cover will be released ahead of Ally's new song, 'Vámonos', which she debuted live at the Fusion Festival in Liverpool, England, in September, and will be released on November 23.

Check out a Turtley Awesome sneak-peek at the new TMNT float below!

Credit: TMZ

Credit: TMZ

Credit: TMZ

Credit: TMZ

Credit: TMZ

Credit: TMZ

Credit: TODAY

Credit: TODAY

Credit: TODAY

Credit: TODAY

Credit: TODAY

Update (11/1): Macy's has announced the super exciting news that Jack & Jack will be performing on the Rise of the Teenage Mutant Ninja Turtles, and Ally Brooke will be performing on the Shimmer and Shine float! Additionally, the Red Mighty Morphin Power Ranger will also be returning for this years Macy’s Thanksgiving Day Parade! Let’s Have A Parade!

Update (11/21): Ally Brooke and Jack & Jack Kick Off Rehearsals For Macy's Thanksgiving Day Parade!

Also, from Ad Age India:

Why brands are stepping off in Macy's Thanksgiving parade


Nickelodeon has been a participant since 1997 and is expanding its relationship this year to include three balloons and two floats—one of its largest representations, according to Charlotte Castillo, senior VP of global franchise planning. The media company will have a team manning the Nickelodeon and Nickelodeon Jr. social media feeds during the event.

"The parade is an additional touchpoint," says Castillo. "Whether on TV or in real life, to see your favorite character larger than life floating down in the parade, it adds another level of connection and engagement."


More Nick: Nickelodeon USA to Premiere New Preschool Series 'Butterbean's Café' on Monday 12th November 2018!

Originally published: Thursday, October 25.

Additional sources: Spectrum Local News Central NY, CBS KFMB Channel 8.
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