Wednesday, November 07, 2018

Viacom Launches Nickelodeon Play App in Central and Eastern Europe [Updated]

Viacom International Media Networks (VIMN) is launching its first mobile video streaming app in partnership with an affiliate platform in Central and Eastern Europe (CEE)!


Effective Wednesday 19th September 2018, Telenor customers in Serbia have free access to long-form content through Nickelodeon Play VoD mobile app. Telenor will also launch the app in Montenegro next month, with additional CEE affiliate partners to follow in the coming months.

The Nickelodeon Play app offers access to both full-length episodes of it Nickelodeon live-action and animated series and short form content, with a lineup of content from series such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Game Shakers, Alvin and the Chipmunks and PAW Patrol.


Nickelodeon Play is available under Telenor's Total 2, 5 and 10 packages, as well as the Play and Premium packages, free of charge. All other postpaid users can activate and try out the application for 30 days, after which the price of the tariff supplement is RSD 195.

Update (7/11): Viacom and Telenor have launched the Nickelodeon Play app in Montenegro! Play Plus and Premium Plus package users can activate the app for free, while for other postpaid and prepaid users they are available as a tariff add-on. The price for Nickelodeon Play is EUR 1.99 a month. Visit https://www.telenor.me/cg/privatni/usluge/digitalni-servisi/nickelodeon-play for more info.



Nickelodeon Play is part of Viacom’s wider suite of channel branded mobile apps for its core global brands, giving audiences direct access to a VoD content library of the most popular Nickelodeon shows, original animated shorts, games, and more. The app won the Emi Award for outstanding achievement in interactive media and enables users to watch their favourite cartoons and series and play original games whenever and wherever they want, on mobile devices.


“We’re delighted to be partnering with Telenor to allow mobile customers full access to the great Nickelodeon content on-the-go and on-demand for the first time in Serbia and Montenegro,” said Bartosz Witak, the Senior Vice President (SVP) and General Manager (GM) for VIMN in Central Eastern Europe and Israel. “The video streaming app will give Telenor premium customers greater flexibility and choice over when and where they experience their favourite shows and characters, serving their growing appetite for on-demand solutions.”


Saša Filipović, the Chief Marketing Officer (CMO) at Telenor Serbia, added: “Now, that Nickelodeon Play is part of Telenor’s digital ecosystem, the youngest ones have a chance to enjoy content suitable for their age. At the same time, parents don’t have to worry because with this application, we provide a safe internet environment for their children. Telenor customers are the first in the region to have access to this application, which is fully tailored to the market. In this way, we continue to enrich the content we are offering and, consequently, the customer experience.”

Sources: TVKIDS, TVBEurope, Rapid TV News, World Professional News, Digital TV Europe, Advanced Television, Telecompaper.

Also, from Hello! magazin:

Nickelodeon Play i omiljeni dečiji junaci u Telenoru

Telenor Srbija prvi u centralno – istočnoj Evropi svojim korisnicima nudi autentičnu mobilnu aplikaciju jednog od najpopularnijih dečijih kanala Nickelodeon. Ovo je ujedno i prvo partnerstvo Viacom grupe u regionu u domenu mobilnih sadržaja za decu.

Telenor je prvi mobilni operator u Srbiji, i regionu centralno – istočne Evrope koji nudi Nickelodeon Play, mobilnu aplikaciju najpopularnijeg dečijeg kanala Viacom grupe. Aplikacija koja je osvojila nagradu „Emi“ za izuzetno dostignuće u interaktivnim medijima, omogućiće korisnicima da omiljene crtaće, serije, i brojne originalne igrice i zabavne sadržaje koriste kad god i gde god požele, na mobilnim uređajima.

Nickelodeon Play sadržaće više od 150 epizoda crtanih filmova poput „Patrolne šape“, „Sunđer Bob Kockalone“, „Razvali igru“, „Alvin i veverice“, a svi video sadržaji dostupni su na srpskom jeziku, bez reklama, i predstavljaju potpuno bezbedno onlajn okruženje za decu. Takođe, najmlađa publika ima priliku da putem aplikacije gleda određene premijere sedam dana pre prikazivanja na kablovskoj televiziji.

„Radujemo se partnerstvu sa Telenorom i što ćemo korisnicima u Srbiji po prvi put omogućiti pristup video striming sadržaju Nickelodeon-a“, izjavio je Bartoš Vitak, viši potpredsednik i generalni menadžer za VIMN u centralno-istočnoj Evropi i Izraelu. „Ova aplikacija pružiće Telenor korisnicima veću fleksibilnost i mogućnosti izbora u tome kada i gde pristupaju Nickelodeon sadržajima”.

„Sada, kada je Nickleodeon Play deo Telenor digitalnog ekosistema, najmlađi korisnici imaju priliku da uživaju u sadržaju koji je namenjen njihovom uzrastu. Istovremeno, roditelji ne moraju da brinu jer sa ovom aplikacijom obezbeđujemo sigurno internet okruženje za njihovu decu. Telenor korisnici su prvi u regionu kojima je aplikacija dostupna i u potpunosti je prilagođena tržištu. Na ovaj način, nastavljamo da unapređujemo sadržaj koji nudimo, a samim tim i korisničko iskustvo“, rekao je Saša Filipović, izvršni direktor marketinga Telenora Srbija.

Nickelodeon Play korisnicima Telenora dostupan je u okviru Total 2, 5 i 10 paketa kao i Play i Premium paketa, bez nadoknade. Svi ostali postpejd korisnici mogu da aktiviraju i probno koriste aplikaciju 30 dana, nakon čega je cena tarifnog dodatka 195 dinara. Nickelodeon Play se aktivira jednostavno, putem aplikacije ili portala Moj Telenor, a korisnici dobijaju i dodatnih 10GB interneta za korišćenje aplikacije.

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Odaberi Nickelodeon Play dodatak uz koji dobijaš 10GB za korišćenje ove aplikacije.

Uz Nickelodeon Play gledaj najpopularnije crtaće i igraj igrice na svim svojim uređajima.

- Najgledaniji Nickelodeon crtani filmovi i serije
- Vrhunski kvalitet slike, sa sinhronizacijom i bez reklama trećih strana.
- Nickelodeon igrice namijenjene najmlađima.
- Upotreba na više uređaja (Android i iOS).
- 10GB za strimovanje Nickelodeon Play sadržaja.

Több Nick: Nickelodeon Central and Eastern Europe Premieres 'Rise of the Teenage Mutant Ninja Turtles'!

Originally published: Monday, September 24, 2018.

Additional sources: Telecompaper, Google Translate, Wikipedia.
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