Wednesday, August 08, 2018

Hasbro Announces Plans for 'Power Rangers' Movie Sequel

Hasbro’s licensing plans for the iconic Power Rangers brand will resemble the playbook used for Transformers and My Little Pony, featuring a “very robust” line of products “coming from a number of different partners,” Brian Goldner, Chairman and CEO of Hasbro told analysts, reports Insider Licensing.


Hasbro acquired Power Rangers and other brands from Saban Brands for $522 million earlier this year. Goldner termed 2019 a “transition year” for Power Rangers as Hasbro introduces new products in March and April. The existing inventory of Power Rangers products is expected to be sold through retail by mid-2019 and new entertainment content and licensed products will arrive the following year, he said.

Many of Saban’s licensees also have developed My Little Pony and Transformers products, so Power Rangers’ shift to new ownership will be “relatively seamless,” Goldner said. Hasbro also has hired “key personnel” from Saban responsible for the Power Rangers brand, with Saban CEO Haim Saban serving as a creative consultant, he said.

Power Rangers’ will generate an operating profit similar to Hasbro’s other franchise brands and has a “significant opportunity for growth given where the brand had been most recently,” Goldner added. Hasbro will work with a film studio to develop a new Power Rangers movie as a follow-up to the 2017 release. In addition to Power Rangers, Hasbro also acquired Saban properties including My Pet Monster, Luna Petunia, Popples and Julius Jr.

The post-credits scene of PR2017 shows a green jacket while a teacher calls out the name of Tommy Oliver, one of the most famous characters from the Power Rangers franchise. If the film does happen, the cast are hoping they hire a female actor to play the Green Ranger to balance out the team.

Meanwhile Paramount and Hasbro’s All Spark Pictures have postponed release of a new Transformers 6 film until after 2019, due largely to the release of the Bumblebee film late this year, which pushed out plans for home entertainment. Transformers 6 had been scheduled for release on June 21, 2019. Bumblebee, directed by Travis Knight, stars Hailee Steinfeld, John Cena, Jorge Lendeborg Jr., Rachel Crow, and Pamela Adlon. It will be released on December 21st.

While the film side of the series is currently in a state of dusting itself off, the wider franchise is doing quite well in its 25th year.

An anniversary episode called "Dimensions in Danger" will air at 8 p.m. ET/PT on Tuesday, August 28 on Nickelodeon USA, the date that Mighty Morphin Power Rangers first premiered on the Fox Kids Network. The special, which will form part of the franchise's current "Super Ninja Steel" TV series, will see the Super Ninja Steel Rangers team up with Legendary Rangers in an epic battle to save the world.

In addition to the TV series, the comics are running a well-received event called "Shattered Grid" that features dozens of Rangers, there's an online streamed RPG series called HyperForce and a board game that was just announced.

More Nick: Saban Brands Announces Power Rangers’ 26th Season, 'Power Rangers Beast Morphers'!

Original source: Digital Spy; Additional source: Bleeding Cool.
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