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Sunday, June 10, 2018

Nickelodeon India To Launch New IP 'Rudra Boom Chik Chik Boom' On Monday 11th June 2018 | #YuvrajAurRudraKaMagic [Updated]

Nickelodeon India has announced the exciting news that the leading kids entertainment channel in India will start to premiere and show Rudra Boom Chik Chik Boom, a brand-new locally produced series, very soon!


Rudra is a story of a nine-year-old spirited and intelligent boy who is learning magic. He lives in the magical Sun City with his grandfather Jai Singh, a supreme magician and patriarch. Always curious to learn, Rudra is being mentored by his grandfather to emerge as his successor and the greatest magician ever. The series has been produced by Greengold Animation, written by Neeraj Vikram and the lyrics have been written by legendary Bollywood lyricist Gulzar.

Update (6/6): Nickelodeon India will premiere Rudra Boom Chik Chik Boom on Monday 11th June 2018 at 7:25pm! Following its launch, Rudra Boom Chik Chik Boom will continue to air regularly weekdays at 7:25pm.

Cricketer Yuvraj Singh, a cancer survivor, added a "little bit of magic" to the life of a few children who are battling with cancer.

Nickelodeon hosted a special screening of their new show Rudra - Boom Chik Chik Boom for the children of Singh's YouWeCan Foundation here on Wednesday.

"Kids always need a little bit of magic and fun in their lives. It was indeed a delight to watch the kids enjoy themselves so much. Rudra truly felt magical," Singh said in a statement.

"I'm sure just like today, Rudra will definitely succeed in adding magic to the life of children across the country."

Update (25/5): Nickelodeon India has revealed in their teaser trailer that Rudra Boom Chik Chik Boom will be set in a magical kingdom populated by magical characters, including a magical dadaji and the prince of magic, and a magical villain!:


Rudra Boom Chik Chik Boom will be Nick India's latest locally produced intellectual property, following the hugely successful Motu Patlu, Pakdam Pakdai, Shiva and Gattu Battu.


Credit: ToonZone Forums /@animegamer


Credit: ToonZone Forums /@animegamer


Also, from afaqs!:

Nickelodeon to launch a new magic show - Rudra

The show will go on-air from June 11, at 7.25 pm, Monday to Friday.


Kids entertainment channel, Nickelodeon, is about to launch a new show called 'Rudra - Boom Chik Chik Boom' on June 11, airing at 7.25 pm. The show, which will be the channel's fifth intellectual property (IP), will have repeat shows at 10.00 am and 2.00 pm during the day.

Rudra is a story of a nine-year-old boy who is learning magic. The series has been produced by Greengold Animation, written by Neeraj Vikram and the lyrics have been written by legendary Bollywood lyricist Gulzar.

It took Greengold Animation a total of 15 months to produce the initial episodes of Rudra. Prior to making the show, Nickelodeon's research company Ormax, conducted research among kids across five markets - Mumbai, Delhi, Lucknow, Ahmadabad, and Chennai. The show will be run in three languages - Hindi, Tamil and Telugu.


Trailer of Rudra

Rudra's launch will be supported by a robust promotion plan across all the network channels and on Voot. It will also be brought to life on social and digital through games and a high decibel outreach plan. The promotions will extend into the upcoming Back to School Season through Nickelodeon's expansive School Contact Programme (700-800 schools), taking Rudra out of television screens and into the daily lives of kids.

Talking about Nickelodeon's approaches when developing a new show, Anu Sikka, head - content, Kids Entertainment Cluster, Viacom18, says, "In television, production houses go to channels and pitch new shows and if they like it, the broadcaster picks up that show and makes it. We have always developed our shows in-house, starting with Motu Patlu and now Rudra. The concepts have been done in-house, including the character development. We pick up an animation studio later on as a partner. That's the difference between us and some of the other broadcasters while creating IPs."

Nina Elavia Jaipuria, head - kids entertainment cluster, Viacom18, says, "Nickelodeon has always introduced kids to characters that are inspiring, unique and endearing. Catering to children and their evolving preferences has been at the core of all our initiatives. It is with this intent that we have brought to life clutter-breaking and pioneering characters that have gone on to be category game changers and favourites amongst kids. Our new character Rudra is another category first and is sure to be much loved and adored by kids."

--Ends--

Also, from ETBrandEquity:

Nickelodeon India plans to tackle Disney with a dash of 'magic'

Kids are the most sought-after TG and the space has suddenly become incredibly competitive with Sony Yay, Discovery Kids, Disney, Turner and Hungama turning on the heat

When Nickelodeon first launched in India at the cusp of the new millennium, it featured American hit shows like Hey Arnold!, Rugrats, Kenan & Kel, Drake & Josh, Legends of the Hidden Temple and more. Today, the channel's lineup looks very, very different.

Nick India has a knack for creating catchy shows and even catchier characters for kids. In 2012, flipping the switch from dependence of acquired content to original, local IPs, they launched Motu Patlu. Needless to say, the gamble payed off. The slapstick cartoon, an adaptation of the classic comic strip Lot Pot, became the channel's highest grossing show, completely changing the landscape.


Nick India has maintained the highest share in the category (BARC, week 14-21’2018, 2-14 U+R ABC, 07-22 Hrs)

Nina Elavia Jaipuria, head – Kids Entertainment Cluster, Viacom18 explains, "We had continuous ad sales and subscription revenue growth. Over the years, we have seen nine times growth in the franchise and that has happened not only because of increase in slot rates but also because of the kind of integrations and partnerships we do. We integrate brands in our stories where the characters use them. We see a lot of non-kids brand associating with us. For instance, Amazon, Flipkart, Dabur, Samsonite, VIP, and even a few banking and finance-related brands have approached us." Recently, the show caught the attention of the world's most subscribed YouTuber, PewDiePie turning Motu Patlu into something of a mini global-phenomenon.

Since the show's initial success, there has been no looking back for Nick India. The channel forayed into three new categories with their original IPs rolling out shows like Shiva (action) in 2015, Pakdam Pakdai in 2013 (chase drama) and Gattu Battu in 2017 (detective comedy); generating over 350 hours of original content from 2012 including made-for-TV movies.


(REACH in Million, BARC, week 14-21’2018, 2-14 U+R ABC, 07-22 Hrs)

However, Jaipuria admits to a tough 2017 with the implementation of GST and de-monetization. She says Nickelodeon got a topline growth of 15% while others witnessed single digit growth.

But the risk involved in introducing fresh programming is the secret of Nick India's success. “Nickelodeon has always introduced kids to characters that are inspiring, unique and endearing. Catering to children and their evolving preferences has been at the core of all our initiatives. It is with this intent that we have brought alive clutter breaking and pioneering characters that have gone on to be category game changers and favourites amongst kids.


According to TVT, BARC, week 14-21’2018, 2-14 U+R ABC, 07-22 Hrs, Nick India has been the leading channel in the space.

Jaipuria is clear that leadership is no excuse for slacking. " Kids are the most sought-after TG and the space has suddenly become incredibly competitive with Sony Yay, Discovery Kids, Disney, Turner and Hungama turning on the heat."


Nickelodeon introduces the character Rudra

The channel's response? The launch of its latest show, Rudra. A category first, Rudra is a magic comedy series, produced by Greengold Animation (The house of Pogo TV's Chhota Bheem). With this move, Nick India plans to grow its library of original content from 350 to 500 hours by FY19.

Speaking about the 5th IP launch of Nickelodeon Anu Sikka, head – content, Kids Entertainment Cluster, Viacom18 said “Magic has been an important part of India’s rich story-telling heritage and children have always been enthralled by this genre. However, despite the interest there have been no kid’s characters that have been created out of India to cater to this need of our young viewers. The launch of Rudra will help plug this important need gap and provide kids a character that can take them into a new imaginary and mystical world of magic.”

Nick plans to support the show’s launch with a robust promotion plan across all the network channels. It will also be brought to life on social and digital through games and a high decibel outreach plan. The promotions will extend into the upcoming Back To School Season through Nickelodeon’s expansive School Contact Programme, taking Rudra out of television screens into the daily life of kids.

Viacom18 has also partnered with KidZania (Delhi). As a part of the partnership, With the new partnership, COLORS and Nickelodeon themed studios will provide a real-life experience of the world of TV to kids. Operations in KidZania Mumbai will begin in July.

Nickelodeon India plans to tackle Disney with a dash of 'magic'


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Also, from BestMediaInfo:

Nickelodeon aims to lead kids’ cluster by March 2019

The network aims to increase original programming from 350 hours to 500 hours by March 2019. As part of its strategy, it is launching a new magic-based animation show, Rudra - Boom Chik Chik Boom

Having tasted success with the first four local IPs and standing at the top spot for four years now, Nickelodeon has pulled up sleeves to bring out the fifth IP in the ‘magic’ genre. Starting June 11, Rudra - Boom Chik Chik Boom - The Prince of Magic will go on air every Monday to Friday at 7.25pm.

Nina Elavia Jaipuria, Head, Kids Entertainment Cluster, Viacom18 told BestMediaInfo that the network had spotted a white space as no one was doing a magic-based animation on the kids’ genre. Currently having 350 hours of original programming, the network aims to increase this to 500 hours of original programming by March 2019. Since animation is an expensive affair, even if one expects each episode to cost about Rs 30 lakh, the network is readying itself for an investment of over 75 million only for upping the content.

In the year that went by, the kids’ cluster of Viacom18 claims to have grown the top line by 15%. Refusing to share any numbers on the bottom line growth, Jaipuria hinted that it is more than the top line growth. It was understood that about 10% of the revenues were generated through syndication, digital and other ancillary revenue streams, while the remaining 90% still came from advertising and subscription, though ads still dominate the revenue contributions.

Speaking more about advertising, Jaipuria mentioned that the kids’ cluster has been consistently increasing the ad rates over the past three to four years. She said, “There are a lot of different kinds of advertisers who come to the kids’ genre these days. Other than the usual suspects that are kids’ products and chocolates, we are getting almost an equal number of non-traditional advertisers on the kids’ cluster. Though the dependence on advertising has marginally come down, it still contributes a huge chunk of revenues. The under-indexation of the genre has gone down. Against a contribution of 8% into the total TV viewing of the country, the kids’ genre currently commands 3% of the total ad revenues. This can still grow, but it has come a long way from being 1% about four years ago.”

The network has also engaged with the advertisers in offering them alternative sponsorship deals, beyond the 30-second vanilla spots. There are a lot more brand integrations, consumer integrations, sponsorships and events like Kids Choice Awards.

While from a channel leadership point of view, Nickelodeon rules the roost and Disney stands at No. 2, the second channel from the network Sonic is also standing at the sixth position, quite close in numbers to Cartoon Network which is at No. 5. The data was mapped over the eight weeks since April 1, 2018 (All India U+R 2-14 ABC).

As a network, Disney leads the flock with 30% of the viewership share, closely followed by Viacom18 that has 28% share, Turner has 20% share, all others have 12% and Sun Network holds a 10% share in viewership. Nickelodeon has set its target to overtake Disney with 30% market share in the kids’ genre.

Viacom18 has been running a Nick slot on the network’s FTA Hindi GEC Rishtey for almost six months now. The slot has been contributing about 57% of Rishtey’s viewership by merely grabbing 24% of the EPG. The kids’ cluster channels are already available in Tamil, Telugu and Hindi, and the plans are to also consider Kannada and Bangla feeds.

With the launch of a new IP, the channel aims to take the viewership and engagement on the network higher than now. It had launched Motu Patlu, its first local production in 2012, followed by Pakdam Pakdai on 2013, Shiva in 2015 and Gattu Battu in 2017. Pakdam Pakdai, a chase comedy, has been contributing 30% to Sonic’s viewership. Shiva too was shifted completely to Sonic last year.

For Rudra, Network18 is working with Greengold Animation, the makers of Chhota Bheem. While Chhota Bheem’s IP lies with Greengold, Network18 has always been co-owning all the IPs, so is the arrangement for Rudra.

Anu Sikka, Head, Content, Kids Entertainment Cluster, Viacom18, said, “While we work with different production houses for different IPs, all the concepts have been developed in house, within the network. Even for Rudra, we realised that while magic has been an important part of India’s rich story-telling heritage and children have always been enthralled by this genre, there have been no kid’s characters that have been created to cater to this need of our young viewers. The launch of Rudra will help plug this important need gap and provide kids a character that can take them into a new imaginary and mystical world of magic.”

The network has also coined another character called Daaduji, aimed at giving moral lessons and teaching good habits to the children. 60-seconder shots have been launched on social media and on the channels about four days ago. Along with this, the kids’ cluster has another initiative called ‘Together for Good’ that makes the parents and children aware of cyber safety, physical safety and bullying.

Produced by Greengold Animation, nine-year-old Rudra is a spirited and intelligent boy who lives in the magical Sun City with his grandfather Jai Singh, a supreme magician and patriarch. Always curious to learn, Rudra is being mentored by his grandfather to emerge as his successor and the greatest magician ever, and to protect the city from the super-evil magician Shakaal and his minions. The show is written by Niraj Vikram (who is a regular with Nickelodeon’s other shows too). Like all the previous title tracks and songs for the theatrical movies, the title track of Rudra too is scripted by Gulzar.

Jaipuria said, “We have been focused at creating an entire ecosystem for kids that extends beyond television to movies, on-ground, digital, experiential, consumer products and OTTs with our successful portfolio of iconic made-in-India IPs. The launch of Rudra is set to add further depth to our portfolio and provide impetus to our objective of engaging kids and creating a dynamic kids ecosystem.”

The show’s launch will be supported by a robust promotion plan across all the network channels. It will also be brought to life on social and digital through games and a high decibel outreach plan. The promotions will extend into the upcoming Back To School Season through Nickelodeon’s expansive School Contact Programme across 700-800 schools, taking Rudra out of television screens into the daily life of kids.


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Also, from IWMBuzz:

Nickelodeon brings India’s First Magictoon – “Rudra – Boom Chik Chik Boom”

The magic and comedy series will premiere on Nickelodeon starting 11th June 2018 every Monday to Friday at 7.25pm

Nickelodeon, India’s leading kids’ entertainment franchise and a pioneer in creating homegrown content in the country is all set to introduce India’s First Magictoon and Prince of Magic “Rudra – Boom Chik Chik Boom”.A category first, Rudra is an magic comedy series that is all set to enthrall young viewers of Nickelodeon starting 11th June 2018,every Monday to Friday at 7.25pm.

Nickelodeon has always identified white spaces and launched characters that are ground breaking. Each of the local home-grown Nicktoons from Pakdam Pakdai, India’s first chase comedy, Motu Patlu – the only adult protagonist in the kids’ animation category that has gone on to be a chart topper toShiva, India’s whiz kid andGattuBattu, India’s first animated detective series, have all introduced kids to new genres of entertainment. With the launch of its 5th IPi.e“RudraBoom Chik Chik Boom”, the franchise has forayed into the untapped genre of magic, emerging as a franchise with the widest array of local IPs. With a local content library of over 350 hours, Nickelodeon is now poised as a franchise with the largest and most versatile homegrown content library in the category.

Produced by Greengold Animation, 9-year-old Rudra is a spirited and intelligent boy who lives in the magical Sun City with his grandfather Jai Singh, a supreme magician and patriarch. Always curious to learn, Rudra is being mentored by his grandfather to emerge as his successor and the greatest magician ever. Rudra’s journey in the world of magic is made exciting with his best friends Varun and Maira who together protect Sun City from the Super-Evil magician Shakaal and his minions. The landmark show is written by Niraj Vikram. Legendary Gulzaar Saab has once again scripted lyrics for the title track of the show to be sung by Arhaan Hussain on the high-octane music created by Simaap Sen.

Announcing the launch, Nina Elavia Jaipuria, Head – Kids Entertainment Cluster, Viacom18 said, “Nickelodeon has always introduced kids to characters that are inspiring, unique and endearing. Catering to children and their evolving preferences has been at the core of all our initiatives. It is with this intent that we have brought alive clutter breaking and pioneering characters that have gone on to be category game changers and favorites amongst kids. Our new character Rudra is another category first and is sure to be much loved and adored by kids.”

She further added that “We have been focused at creating an entire ecosystem for kidsthat extends beyond television to Movies, On -ground, Digital, Experiential, Consumer Product and OTT s with our successful portfolio of iconic Made in India IPs. The launch of Rudra is set to add further depth to our portfolio and provide impetus to our objective of engaging kids and creating a dynamic kids ecosystem.”

Speaking about the 5th IP launch of Nickelodeon Anu Sikka, Head – Content,Kids Entertainment Cluster, Viacom18 said “Magic has been an important part of India’s rich story-telling heritage and children have always been enthralled by this genre. However, despite the interest there have been no kid’s characters that have been created out of India to cater to this need of our young viewers. The launch of Rudra will help plug this important need gap and provide kids a character that can take them into a new imaginary and mystical world of magic.”

The show’s launch will be supported by a robust promotion plan across all the network channels. It will also be brought to life on social and digital through games and a high decibel outreach plan. The promotions will extend into the upcoming Back To School Season through Nickelodeon’s expansive School Contact Programme, taking Rudra out of television screens into the daily life of kids.

So, get ready for some magic and mystique with the Prince of Magic “Rudra – Boom ChikChik Boom”

###

Also, from Exchange4Media:

Nickelodeon Launches Fifth Local IP Rudra; Targets 500 Hrs Of Content By FY19

After launching four successful original IPs of Motu Patlu, Shiva, Gattu Battu and Pakadm Pakadi, kids channel Nickelodeon is all set to introduce its fifth original-- Rudra – Boom Chik Chik Boom.

A first in the category, Rudra is a magic comedy series . It has been produced by Green Gold Animation and will start from June 11, airing Monday to Friday at 7.25pm.

With Rudra, the channel has forayed into the untapped genre of magic, emerging as the franchise with the widest array of local IPs. Nickelodeon currently has a local content library of over 350 hours and targets to take the number up to 500 hours of content by FY 19.

Speaking about the channel’s growth trajectory, Nina Elavia Jaipuria, Head – Kids Entertainment Cluster, Viacom18, said, “If you see the data of the last eight weeks, Nick continues to be the Number 1 channel in the genre with 537 TVTs (with a huge margin) and Sonic is on Number 6 with 262 TVTs. Apart from Nick and Sonic, Nick Jr is also doing well with 83 TVTs.”

“Kids are the most sough-after TG and the space has suddenly become cluttered. Competitors like Sony Yay Discovery Kids, Disney and Hungama have really turned on the heat and so has Turner. This summer, 5-6 new shows are happening in the kids category and that's how the competition has heated up in the space,” Jaipuria said.

She further added, “Our new character Rudra is another category first and is sure to be loved and adored by kids. We have been focused on creating an entire ecosystem for kids that extends beyond television to movies, on -ground, digital, experiential, consumer product and OTT with our successful portfolio of iconic made in India IPs. The launch of Rudra will add further depth to our portfolio and provide impetus to our objective of engaging kids and creating a dynamic kids ecosystem.”

As a network, Viacom18 reaches out to 44 million kids in the country, which is the highest for any franchise. Also, other channel from the network Sonic has witnessed a 257 per cent growth compared to 2015.
Speaking about the business, Jaipuria shared that despite the implementation of GST and de-monetization, Nickelodeon got a topline growth of 15 per cent while others witnessed single digit growth. “We had continuous ad sales and subscription revenue growth. Over the years, we have seen 9 times growth in the franchise,” she mentioned.

Jaipuria also claimed that the channel is doing good not only in the kids category, but also the GEC genre. “Nick shows occupy 24 per cent slots and give 57 per cent GTVT on Rishtey and 7 out of the top 10 in GEC are Nick shows.”

Nickelodeon is also winning hearts outside India. Shows such as Motu Patlu, Shiva and Gattu Battu have been syndicated in Bangladesh, Sri Lanka, Indonesia, Singapore, Nepal and Mauritius.

Speaking about the new show, Anu Sikka, Head – Content, Kids Entertainment Cluster, Viacom18, said
“It is just not about creating local IP but it is about we wanting to do it differently. We did research to find out the need gap and the category which was not available in the market. Magic with comedy, a completely new genre, works brilliantly with the kids. However, despite the interest, there have been no such characters created out of India. Rudra will plug this important need gap and provide kids a character that can take them into a new imaginary and mystical world of magic.”

The show’s launch will be supported by a robust promotion plan across all network channels. It will also be brought to life on social and digital platforms through games and a high decibel outreach plan.

The promotions will be extend into the upcoming Back To School Season through Nickelodeon’s school contact programme, taking Rudra out of television screens into the daily life of kids. Apart from this, Nickelodeon will unveil its first TV studio at Kidzania. Kids can learn how to become a dubbing artist at Nickelodeon studio at TGIP Mall, Noida and an upcoming studio at R City, Mumbai.

###

Also, from India.com:

After Cristiano Ronaldo, Yuvraj Singh Too Interacts With Kids And is Winning The Internet — WATCH

WATCH: Yuvraj Interacts With Poor Kids, Feeds Them & Cleans Their Mess!


Cricketer Yuvraj Singh, a cancer survivor, added a “little bit of magic” to the life of a few children who are battling with cancer. A couple of days back, we also spotted Real Madrid star Cristiano Ronaldo doing something of the same kind during a Make-a-Wish-Foundation session. It is heartwarming to see big sports personalities using their fame to bring a smile on the faces of kids.

Nickelodeon hosted a special screening of their new show “Rudra – Boom Chik Chik Boom” for the children of Singh’s YouWeCan Foundation here on Wednesday.


Yuvraj interacted with kids and also obliged them as they were looking for selfies. He played around with them, also sat beside them on the floor while they were having a meal. He was also spotted feeding the kids and cleaning their mess.

“Kids always need a little bit of magic and fun in their lives. It was indeed a delight to watch the kids enjoy themselves so much. Rudra truly felt magical,” Singh said in a statement.

[...]

“I’m sure just like today, Rudra will definitely succeed in adding magic to the life of children across the country.”

Yuvraj Singh, on the cricketing front is struggling to cement his place in the squad. He has been a star all-rounder for India for many years. He has also picked up the coveted man of the Series award when India clinched the 2011 World Cup. He also happens to be one of the few cricketers in the world to have hit six sixes in an over. To see him do such work should act as an eye-opener for the ones.

Cristiano Ronaldo on the other hand, will be playing for Portugal in the upcoming FIFA World Cup 2018.

###

From Television Post:

Nick aims to up original programming to 500 hours in FY19; set to launch fifth local IP ‘Rudra’

MUMBAI: Viacom18-owned kids channel Nick is planning to grow its original programming to 500 hours in FY19. The kids broadcaster is entering a new genre of magic-comedy with its new IP ‘Rudra – Boom Chik Chik Boom’. Additionally, the broadcaster is also looking at Bengali and Kannada regional feeds.

“Since 2012, we have done 350 hours of original content and the competition is not even at 250 hours. We have written 1000 stories. Our aim is to grow to 500 hours in FY19,” said Viacom18 head kids entertainment cluster Nina Elavia Jaipuria.

Produced by Greengold Animation ‘Rudra – Boom Chik Chik Boom’ premieres on 11 June. The show will air Monday-Friday at 7:25 pm with repeats at 11 am and 2 pm. The protagonist of the show is a nine-year-old boy who learns magic and fights villains.

The show is written by Niraj Vikram while Gulzaar Saab has scripted lyrics for the title track of the show. The title song will be sung by Arhaan Hussain while the music is created by Simaap Sen.

‘Rudra – Boom Chik Chik Boom’ is Nick’s fifth IP after Pakdam Pakdai, Motu Patlu, Shiva, and Gattu Battu.

Speaking about the fifth IP launch of Nickelodeon, Viacom18 Head – Content, Kids Entertainment Cluster Anu Sikka said, “Magic has been an important part of India’s rich story-telling heritage and children have always been enthralled by this genre. However, despite the interest, there have been no kid’s characters that have been created out of India to cater to this need of our young viewers. The launch of Rudra will help plug this important need gap and provide kids a character that can take them into a new imaginary and mystical world of magic.”

Jaipuria noted that the launch of Rudra will add depth to Viacom18’s library. “We have been focused at creating an entire ecosystem for kids that extends beyond television to Movies, On -ground, Digital, Experiential, Consumer Product and OTTs with our successful portfolio of iconic Made in India IPs. The launch of Rudra is set to add further depth to our portfolio and provide impetus to our objective of engaging kids and creating a dynamic kids ecosystem,” she noted.

She further noted that in the past three years, the profitability of Viacom18’s kids cluster’s has grown nine times. “We make business sense of what we do. We focus on a robust bottom line and an even more robust topline. This way we can reinvest and therefore we have the widest array of local content. The previous year was difficult due to GST but we still grew our top line by 15%. The kids channel business is extremely profitable with robust EBITDA margins.”

She noted that ad and subscription account for 90% of revenues with ad sales contributing a lions share of the revenue due to the structure of the market.

Jaipuria stated that the channel is getting what it deserves being the number 1 player. She mentioned the importance of value adds like the Nickelodeon Kids Choice Awards which got five to six sponsors including Dabur Red Paste.

The broadcaster is contemplating more regional language feeds. “We are looking at Kannada and Bengali feeds. The issue is the extent to which the benefit will accrue as BARC does not give out language based feeds data” Jaipuria said.

In terms of licensing shows abroad, she noted that shows like ‘Motu Patlu’, ‘Shiva’ has travelled to countries like Bangladesh, Singapore, Indonesia, Nepal, and Mauritius.

While refusing to divulge details about content investment, she noted that if one takes an average cost of Rs. 3 million an episode then one gets an idea of how much Viacom18 has invested in creating content for kids.

On the marketing front, the broadcaster is looking at multiple touchpoints. Apart from the network push, the broadcaster will also undertake a school outreach programme which will cover 700 schools. In the digital realm, there will be games in addition to made for digital show based theme videos. Social media will also have interactive posts.

Nickelodeon, which has a TV studio in Kidzania in Noida, will also launch a TV studio at Kidzania Mumbai. There is a dubbing studio where kids can get a simulated dubbing experience.

In terms of licensing and merchandising, Elavia noted that the kids clusters works with over 80 licensees, has a presence in over 45 categories and has over 10,000 retail touchpoints.

She also noted that being a responsible broadcaster the company at the end of the day aims to send ou a positive message. In March, it did a ‘Together For Good’ campaign which talked about the importance of safety – cyber, physical and the danger of bullying. The message was ‘Say No To Fear And Yes To Safety’.

--Ends--


Mumbai: Cricketer Yuvraj Singh at Nickelodeon's special screening of their new show Rudra - Boom Chik Chik Boom for the children of Singh's YouWeCan Foundation in Mumbai on June 6, 2018. (Photo: IANS)

From Times of India:

Kids spend a magical evening with cricketer Yuvraj Singh

Cricketer Yuvraj Singh added a little bit of magic in the life of the kids who are battling with cancer. Nickelodeon, along with Yuvraj Singh introduced the Prince of Magic 'Rudra – Boom Chik Chik Boom', their 5th made-in-India magic toon to kids from the foundation supported by Yuvraj Singh at a screening.


The evening saw the prince of magic – Rudra along with the prince of cricket Yuvraj Singh add a little bit of magic in the life of the kids who are battling with cancer. The kids watched the first episode of Rudra before the entire country while enjoying a fun interactive evening with lots of games and magic. Rudra is a story of a nine-year-old boy who is learning magic.


Talking about the evening, Yuvraj Singh who's himself a cancer survivor said, “Kids always need a little bit of magic and fun in their lives. It was indeed a delight to watch the kids enjoy themselves so much. Rudra truly felt magical, the entire evening was filled with so much laughter and joy. I’m sure just like today Rudra will definitely succeed in adding magic to the life of children across the country.” The cricketer supports cancer awareness programmes and is involved in helping people undergoing treatment for cancer.

--Ends--

From Times of India:

It’s time for magic on TV with Rudra


In today’s world, everyone needs a little bit of magic in their lives. And for all those who seek magical experiences peppered with a twist of comedy, the wait is finally over.

After entertaining with Nicktoons like 'Motu Patlu', 'Pakdam Pakdai', 'Shiva' and 'Gattu Battu', Nickelodeon is now set to add a dash of magic and masti into the lives of kids with its fifth original made-in-India series, 'Prince Of Magic Rudra — Boom Chik Chik Boom'. The show, which promises a fine mix of adventure, comedy and spellbinding magic, is touted to be India’s first magical animation series for children.

Join Rudra in his magical journey starting today, every Monday to Friday at 7.25 pm, on Nickelodeon.

--Ends--







In additional news:

-- Nickelodeon India has given their official website, NickIndia.com, a makeover with a fresh new look!

-- To celebrate the first anniversary on-air of Nick India's popular animated series, Gattu Battu, popular Nicktoons stars Doggy Don, Chotu, Shiva, Motu and Patlu threw Gattu Battu a surprise party like never before!

-- Nickelodeon has teamed up with High Street Phoenix for a wide range of Nickelodeon activity's! Fans can meet and greet their favourite Nickelodeon Toon Stars, including Motu and Patlu, SpongeBob SquarePants, Gattu and Battu Dora the Explorer and Boots, and Shaun the Sheep, and take part in exciting workshops and activities, such as candy making, t-shirt painting, nail art, arts and crafts, tattoo painting, and games, plus have the chance to win awesome prizes! Click here for the schedule!

-- The Loud House is now available to watch in Bangladesh via iflix!




























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More Nick: Nickelodeon India Launches ‘Together For Good’ Initiative For Child Safety!

Original sources: ToonZone Forums /@animegamer (II, III) TelevisionPost.com; Additional sources: Wiktionary, UNI, NewKerala.com.
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