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Wednesday, May 23, 2018

Nickelodeon Acquires International Broadcast Rights For Rainbow's '44 Cats'

The Italian Rainbow Group has entered into a major broadcast agreement with Nickelodeon for its brand-new preschool property 44 Cats.


Through the agreement, Nickelodeon International will broadcast the animated series (52 x 13-minute episodes) around the world, excluding in the U.S. and Latin America, in 2019.

44 Cats is inspired by a popular Italian song and follows the adventures of Lampo, Milandy, Pilou and Polpetta, four homeless kittens who take on anthropomorphic traits when no actual humans are around. When they find shelter in a garage, they transform it into a clubhouse whilst helping out their neighboring peers.

44 Cats is a stunning CGI comedy show aimed towards children aged 3-6 years-old that combines music, edutainment, top quality animation and acting. The show addresses important themes such as diversity, friendship, altruism and helping others, elements that give the new pre-school property a huge international appeal to succeed in the global market.



The series is the first Rainbow Group production jointly developed with Bardel Entertainment, the Canadian animation studio it acquired in 2015, and also marks Rainbow’s (Winx Club, Regal Academy, Mia and me, Maggie & Bianca Fashion Friends) inaugural foray into preschool programming. Italian broadcaster RAI is co-producing, and will premiere the toon later this year.

The news follows Rainbow partnering with Nickelodeon Latin America (Latinoamérica) for the networks brand-new original eSports-themed scripted live-action series N00bees.

Rainbow launched 44 Cats at MIP Junior in Cannes in October 2017. The glittering cocktail party featured lots of entertainment, offering guests a taste of the show atmosphere. One of Rainbow’s artists was at the party to show how a 44 Cats character is drawn; a band performed hits including songs from the series and guests could enjoy funny moments dressing up as cats at the special 44 Cats photocall area, where an official photographer was on hand to take amazing snaps. The evening was a PAWsome success and the best way to celebrate the launch of such a meowing new show.

More Nick: Nickelodeon International Greenlights New Live Action Series 'The Covurts'!

Original source: License Global; Additional sources: Kidscreen, Wikipedia, Google.co.uk.
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