Thursday, May 31, 2018

Nick Jr. Adventure Centre Set To Tour The UK This Summer

Original Nickelodeon UK & Ireland Press Release:

NICK JR. ADVENTURE CENTRE SET TO TOUR THE COUNTRY THIS SUMMER



(Image for illustrative purposes)

For the first time ever, the Nick Jr. Adventure Centre will immerse family shoppers in a world of play with Blaze and the Monster Machines, Nella the Princess Knight, PAW Patrol, Rusty Rivets and Shimmer and Shine themed stations.


London, 31st May 2018 – This summer, throughout June and July, join and play with Nick Jr. favourites in the special Nick Jr. Adventure Centre as it visits select Asda, Tesco and Smyths stores across the country.

Kicking off on Saturday 9th June in Thurrock, Nick Jr.’s Big Five properties Blaze and the Monster Machines, Nella the Princess Knight, PAW Patrol, Rusty Rivets and Shimmer and Shine will each have dedicated play stations in the Adventure Centre.


From a Nella the Princess Knight themed transformation game, PAW Patrol Chase race, Rusty Rivets lab and Shimmer and Shine wishing station – there’s something for everyone to enjoy on the day.

Attendees are encouraged to share their photos from the day on Instagram with #nickjradventure to be in with the chance of winning one of 10 PAW Patroller toys up for grabs.

Activities in the Nick Jr. Adventure Centre are as follows:

Blaze Axel City Garage
  • A thinking challenge for kids and family members using the different wheels to reach and turn Blaze’s in order to fire up his engine and set him off

Nella Friend Match Transformation
  • A two player game where participants choose to be either Princess Nella or Nella Knight and take it in turns to match the character pairs
  • Participants then spin the Nella pictures to transform from Knight to Princess, for a fun face-through photo opportunity

PAW Patrol (2 Activities)
  1. Help Chase solve a puzzle by navigating the roads to reach HQ in PAW Patrol Chase Race
  2. A fun game where participants help Marshall rescue Chickaletta from the roof by building a ladder for him in PAW Marshall Rescue

Rusty Rivets Lab
  • A branded Rusty worksheet containing 4 different pre-cut robots that kids can stick together to create their very own rivet robot!

Shimmer & Shine Wishing Studio
  • Kids and grown-ups can get creative in a glitter studio by playing with glitter tattoos, making a wish and leaving it on a wish wall
  • Kids can get grown-ups to post images online

Participating Nick Jr. Adventure Centre Sites:
  • Smyths, Thurrock – Saturday 9th and 10th June
  • Tesco, Mansfield – Saturday 16th June
  • Smyths, Nottingham – Sunday 17th June
  • Asda, Glasgow – Saturday 23rd June
  • Asda, Chester – Sunday 24th June
  • Asda, Manchester – Saturday 30th June
  • Asda, Leeds – Sunday 1st July
  • Smyths, Liverpool North – Saturday 7th July
  • Tesco, St Helen’s – Sunday 8th July
  • Tesco, Newcastle – Saturday 14th July
  • Tesco, Sunderland – Sunday 15th July
  • Asda, Coventry – Saturday 21st July
  • Asda, Leicester – Sunday 22nd July

Nick Jr.
Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Shimmer and Shine, Nella the Princess and Peppa Pig. Online, clips, games, exclusive activities and downloads are all available at nickjr.co.uk Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.

The Nickelodeon Network is a top-performing commercial kids TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

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Also, from Licensing.biz:

Nick Jr and Nickelodeon Consumer Products launch the Nick Jr Adventure Centre this summer

The new initiative will offer families and pre-school children the chance to play and learn with the Nick Jr’s ‘big five’ properties at selected retailers across the UK this June.

Nick Jr and Nickelodeon Viacom Consumer Products are launching the Nick Jr. Adventure Centre this summer.

The new initiative will offer families and pre-school children the chance to play and learn with the Nick Jr’s ‘big five’ properties at selected retailers across the UK this June.

Blaze and the Monster Machines, Nella the Princess Knight, PAW Patrol, Rusty Rivets and Shimmer and Shine will each have dedicated play stations in a Nick Jr dome titled the Adventure Centre in order to increase affinity with the Nick Jr brand.

Attendees will be incentivised to share photos on Instagram to win prizes while a product display will give participants the chance to play with Nick Jr toys.

Activities will include the Blaze Axel City Garage, Nella Friend Match Transformation, PAW Patrol Chase Race and PAW Marshall Rescue, Rusty Rivets Lab and Shimmer and Shine Wishing Studio.

“Play is central to the Nick Jr brand and what better way than for families to share a memorable experience with their favourite shows through some fun activities,” said Mark Kingston, SVP Nickelodeon and Viacom Consumer Products.


“The Nick Jr Adventure Centre equally encourages positive immersion with our brands and will ultimately bolster sales of our consumer product range for our collaborating retail partners.”

--Ends--

More Nick: Spin Master and Nick Jr. UK Launch Inaugural 'PAW Patrol Little Heroes PAW Awards 2018'!

Additional sources: Kidscreen, w3schools.com.
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