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Tuesday, April 24, 2018

Viacom To Launch Nickelodeon's Nick Jr. Play App In Australia In 2018

Original Nickelodeon Australia and New Zealand Press Release:

VIACOM INTERNATIONAL MEDIA NETWORKS TO LAUNCH NICK JR. PLAY IN AUSTRALIA IN 2018


Interactive app will offer library of full episodes, educational games and surprises to authenticated Foxtel and Fetch subscribers



BALI/ SYDNEY, 24 APRIL 2018 - Viacom International Media Networks (VIMN), a division of Viacom Inc (NASDAQ: VIA, VIAB), today announced plans to launch fully-authenticated versions of Nick Jr. Play with Foxtel and Fetch in Australia in 2018.


Nick Jr. Play is an interactive app experience that offers preschoolers access to Nick Jr. shows, games and music including full episodes, educational games, original videos and even some silly surprises. Designed and programmed to promote discovery, preschoolers will be able to explore on their own with easy-to-use swiping and tapping, Nick Jr. Play will also provide Foxtel and Fetch subscribers the ability to unlock the full library of available videos and games that will include content from the network’s most popular programming including PAW Patrol, Nella The Princess Knight, Dora the Explorer, Bubble Guppies and more.


Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of mobile apps for each of Viacom’s major international brands which include Nick Play, MTV Play, Comedy Central Play and BET Play. Nick Jr. Play launched internationally in February 2018.

The launch of Nick Jr. Play follows the success of Nick Play in Australia. Launched with Foxtel in 2015, Nick Play has been installed over 417,000 times and given Australians access to hundreds of Nickelodeon-themed videos, original short-form animations, newly created games, as well as full-length episodes of Nickelodeon’s biggest hits and current top shows via subscriber authentication. Fetch subscribers will be able to unlock the full library of content via authentication in mid-2018.

Ben Cox, Vice President and General Manager of Nickelodeon Networks Australia & New Zealand, said, “Given the success of Nick Play in Australia, I’m confident the tremendous appeal of Nick Jr.’s shows and characters will provide preschoolers new ways to be entertained, play and learn.” Cox added, “Nick Jr. Play will also provide Foxtel and Fetch subscribers access to a safe environment featuring characters their children already know and love at no additional cost.”

Nick Play is currently available for download on iOS and Android app stores in Australia and New Zealand. Nick Jr. Play will be available when it launches later this year.

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^Available to all Foxtel residential customers. Available to Foxtel Now customers with the Kids Pack. Not available to Telstra T-Box customers and Optus TV featuring Foxtel customers. You must be the Foxtel primary account holder to access the Nick Jr Play App.

About Nickelodeon

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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More Nick: Nickelodeon's New Nick Jr. Play App Launches in the UK and International Markets!

H/T: Huge thanks to RegularCapital.com for the news!
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