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Thursday, April 19, 2018

Nickelodeon Joins Forces With Stadium Status Group To Develop New Products Inspired By Network's Hit Brands

Nickelodeon has joined forces with Stadium Status Group to develop new consumer products inspired by its portfolio of hit children’s programming.


SpongeBob X ICECREAM by SpongeBob superfan Pharrell Williams

The partnership will see Stadium Status Group develop a variety of projects including celebrity integrations, streetwear collections and high-fashion collaborations.

The kids network has previously partnered with Stadium Status Group to launch a number of collaborations, including Kith’s Rugrats and SpongeBob SquarePants streetwear designs, Jeremy Scott’s slime-inspired apparel, Moschino’s SpongeBob-themed products, and more. Stadium Status Group’s services include retail solutions, product design and development, marketing, and sales.

“Nickelodeon’s relationship with Mel and Doug from Stadium Status Group over the years has led to fantastic collaborations and products for the fans of our brand," says Jose L. Castro, Senior Vice President (SVP), fashion & lifestyle licensing, specialty retail and global fashion collaborations, Nickelodeon. “Stadium Status has their finger on the pulse of pop culture and through our partnership with them, we’re looking forward to pairing our iconic characters with some of the most buzzworthy brands and designers.”


The agreement follows on the heels of a number of apparel-based initiatives for Nickelodeon. In November, Nick partnered with (RED) to launch products inspired by SpongeBob SquarePants in support of The Global Fund. The (SPONGEBOB)RED line features products from aden + anais, Butter Super Soft, Chocolate Skateboards, Fatboy, Global Brand Group, Junk Food and Kidrobot.

Last April, Nickelodeon launched the SpongeBob Gold fashion line as part of a year-long global campaign featuring clothing, footwear, accessories and jewelry. The 27-piece line was created in collaboration with a number of UK and Italian designers. The latest SpongeBob Gold collection, in partnership with 17 fashion designers, recently made its debut at Penang Fashion Week 2018 in Malaysia.

Sources: License Global, Kidscreen.
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