Wednesday, April 11, 2018

Mondo TV Iberoamerica Announces 'Heidi Bienvenida – The Movie' | MIPTV 2018

Mondo TV’s first-ever film project – based on the hit teen show – is announced at MIPTV!

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new project at MIPTV 2018.

For the first time in the history of Mondo TV, the company is to produce a major film. It will be based on Heidi Bienvenida, Mondo TV’s highly successful live-action comedy-drama for teens, about the adventures of a happy, carefree girl who leaves her beloved mountain home to live in the big city. The series airs on Nickelodeon Latinoamérica and Nickelodeon Brasil.

Like the TV series, the film, titled Heidi Bienvenida – The Movie will be co-produced by Mondo TV Iberoamerica and Alianzas Producciones and will be written by the legendary Argentinian author Marcela Citterio. The screenplay will be adapted from the Heidi book Citterio is writing for leading Italian publisher Mondadori.

As well as the co-producers and writer, many of the enormously popular cast members from the TV show will be part of the transition to the big screen, adding to the excitement for the fast-growing fan base of Heidi Bienvenida.

The timing of the announcement – at one of the most important shows in the TV and digital content calendar –underlines the significance of this project. Visitors to MIPTV can hear more about the film at stand P-1.N1 / P-1.M2, where Mondo TV Iberoamerica will be discussing pre-sales of the Heidi movie with interested show attendees.

Maria Bonaria Fois, General Manager (GM) of Mondo TV Iberoamerica, stated: “We are thrilled to be able to announce this exciting project. Expect a feast of adventure, comedy, music, magic and much, much more as Heidi comes to the big screen!”

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Source: Licensing Magazine; Additional source: VideoAge International; H/T: TVKIDS.
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