Wednesday, October 04, 2017

Saban’s Power Rangers Unveils 25th Anniversary Campaign

Original Saban Brands Press Release via No Pink Spandex:

SABAN’S POWER RANGERS UNVEILS 25TH ANNIVERSARY CAMPAIGN



SANTA MONICA, CA, October 4, 2017 – Saban Brands today announced the official 25th anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise. To commemorate 25 powerful years, Saban’s Power Rangers anniversary campaign will be a multi-tiered program, titled, “You’ve Got the Power”, designed to encourage, enable and empower children and adults to unleash their inner superhero. Saban Brands will soon begin unveiling never-before seen content as well as partnerships, tours and interactive programs that embody the core pillars of the Power Rangers brand: friendship, inclusivity, diversity and teamwork – a powerful combination. Additionally, because “it’s morphin time,” Saban Brands will celebrate the brand’s anniversary date, August 28, 2018, in morphinominal fashion.

In addition to the reveal of the Power Rangers 25th anniversary logo, Saban Brands shared a sneak peek into the celebratory year, which will include, but not be limited to, the following:

  • A special 25th anniversary episode will air on Nickelodeon during the “Power Rangers Super Ninja Steel” season in Summer 2018.
  • A highly anticipated national live tour in partnership with Red Light Management and Creative Artists Agency (CAA) will be an epic, one-of-a-kind and interactive theatre production. More details, along with pre-sale tickets, will be announced in early October.
  • Power Rangers will soon be the first licensed property with an official interactive role playing game streaming live on Hyper RPG, an industry leading channel on Twitch, the world’s leading social video platform and community.
  • Interactive experiences with new, game-changing brand partners to create Power Rangers escape rooms and virtual reality centers as well as learning and physical development opportunities for kids and much more.
  • The unveiling of the “Top 25 for the 25th” collection which will feature must-have, official anniversary items for collectors of all ages from notable partners including toy partner Bandai, the chart-topping mobile game Power Rangers: Legacy Wars from nWay and record-breaking Power Rangers comics from BOOM! Studios, amongst others.

“At its premiere in 1993, the ‘Mighty Morphin Power Rangers’ resonated with people around the world, turning it into a global pop culture phenomenon,” said Janet Hsu, CEO at Saban Brands. “Since then, the Power Rangers TV series has continued to exemplify teamwork and inclusivity which is something we are extremely proud of and will be showcasing throughout our 25th anniversary year as we look to celebrate this historic milestone with fans of all ages.”

Created by Haim Saban and launched in 1993, Power Rangers is one of the most-watched television programs in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series and subsequent movies, including 2017’s feature film with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. The TV show airs in 150 markets around the world and is translated into numerous languages. As a top ranked action brand for decades with more than 150 licensees globally, Saban Brands will work closely with its valued partners to honor this incredible landmark for the franchise.

Teaser campaigns will begin soon and the official celebration will kick off in January 2018 continuing through holiday 2018. For more information, please visit www.powerrangers.com and follow Power Rangers on http://rangernation.com/, YouTube, Facebook, Twitter and Instagram.

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About Saban’s Power Rangers
Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original, “Mighty Morphin Power Rangers” hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most- watched television program in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. The feature film with Lionsgate premiered worldwide in March 2017 and the franchise will celebrate its 25th anniversary year in 2018. For more information, visit www.powerrangers.com.

About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a word-class portfolio of properties in the entertainment and lifestyle sectors. SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG) develops innovative branded content that resonates with consumers across all media platforms. SBEG’s growing entertainment portfolio of brands includes Power Rangers, Popples, Glitter Force, Cirque du Soleil Junior – Luna Petunia, La Banda and others in development. Saban Brands Lifestyle Group (SBLG) drives major expansion within the company’s diverse portfolio of fashion and lifestyle properties. SBLG’s portfolio currently includes Paul Frank, Macbeth, Mambo and Piping Hot. SB operates a global network of offices in Los Angeles, London and Sydney. For more information, visit www.sabanbrands.com.

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Additional source: Newsarama.
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