Sunday, October 08, 2017

Nickelodeon Australia and New Zealand Reveals Inaugural Kids’ Choice Sports Awards 2017 (Update: Nominees Added)

Original Nickelodeon Australia and New Zealand Press Release via Nickelodeon Trade:

NICKELODEON AUSTRALIA AND NEW ZEALAND REVEALS INAUGURAL KIDS’ CHOICE SPORTS AWARDS 2017



Leading kids’ entertainment brand Nickelodeon Australia and New Zealand today unveiled the inaugural Kids’ Choice Sports Awards 2017, a six-week celebration of sports, stars and slime across Australia and New Zealand.

Building upon a long-standing history of celebrating the sports and athletes kids love, Nickelodeon’s Kids’ Choice Sports Awards gives kids the power to choose the biggest sports stars to win awards from eleven uniquely unconventional categories.

During the six-week campaign, original content featuring superstar athletes will be distributed via the Nick Play app, online at nick.com.au, and on television, allowing kids to catch behind-the-scenes footage and stunts with their favourite sporting stars. They can also cast their votes in eleven uniquely unconventional categories to determine the winners, who will be announcing in a one-hour television special.


Unlike traditional awards, there are no rules – it’s AFL players, verses cricketers, verses surfers; it’s code verses code and male verses female in categories such as #Hero, Sickest Moves and Hands of Gold. Nominees will be announced on Friday, 6 October 2017.

Voting opens on Friday, 6 October and closes on Sunday, 12 November, with winners announced when Kids’ Choice Sports Awards airs on Nickelodeon and on Nick Play at 5.30pm on Monday, 20 November.

Ben Cox, General Manager and Vice President of Nickelodeon Australia and New Zealand believes that this is the next logical step for a kid’s entertainment brand operating in sport-loving nations such as Australia and New Zealand.

“We know sports are a huge passion point for kids and the launch of Kids’ Choice Sports is the perfect way for us to continue to connect with them on the things they love. After several years of working with Tennis Australia and now more recently, the KFC Big Bash League, we know that for a lot of kids, their biggest heroes are local sporting stars.”

“We also recognise the desire for sporting codes and brands to connect with kids and we’re able to offer them somewhere those desires can come together with high-quality locally produced content. Giving us the opportunity for bespoke integration across multiple platforms throughout the six-week voting campaign as well as in-show – the possibilities are endless.”

Fuelled by local productions, tent pole events and world-leading properties, Nickelodeon has spent the last 15 months ranked #1 STV channel among Children 0-12 – creating the perfect audience availability for a new property launch.



“The inaugural Kids’ Choice Sports Awards will be an immersive entertainment experience across all screens,” said Hugh Baldwin, Nickelodeon’s Director of Television and Multiplatform. “Anyone can do a one-off awards show with a red carpet, but kids want to be engaged online, on the app, with games, and to have their say. The Kids’ Choice Sports Awards will provide a new take on the awards format and re-invent it for sports-loving Aussies and Kiwis.”

Beginning October 6, kids can cast their votes at nick.com.au/kcs before the one-hour special will premiere on Nickelodeon at 5.30 on Monday, 20 November.

For partnership and integration opportunities, please contact us via the contact tab.

Source: OzTAM, e.TAM, National STV Panel, Cons+7, 06:00-19:59. 01/01/17 – 31/08/17

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UPDATE (Sunday 8th October 2017):
Nickelodeon has announced the nominees for Kids’ Choice Sports Awards 2017 Australia and New Zealand!:

#HERO

These certified superheroes of sport possess powers beyond ordinary humans, inspiring superfans of all ages with their hardcore heroics on the field.

Lydia Ko
Tim Cahill
Cameron Smith
Mick Fanning

Sibling Superstars

Burgess Brothers (Sam, George, Tom & Luke)
Barrett Brothers (Beauden, Scott & Jordie)
Cate & Bronte Campbell
Kurt & Gretel Tippet

Sickest Moves

These legends do stuff that isn't humanly possible. In their sporting field, they've not only got the sickest skills, they've got the sickest moves!

Caroline Buchanan
Jack Wilson
Stephanie Gilmore
Isaac Heeney

Clutch Player

When it comes to the crunch, these players never crumble. They're the match winners, the unstoppables. When the game is on the line, they can be counted on to snatch victory every time.

Johnathan Thurston
Buddy Franklin
Gabi Simpson
Sam Kerr

Commentary Boss

Trapped in a tiny glass box, these maestros of the microphone weave words like wizards. They know every play and every player, delivering whatever it takes in just one take, every time!

Anthony Hudson
Andrew Voss
Mel Jones
Kelli Underwood

Next Big Thing

These superstars of the future are on the rise; this award could be all it takes to rocket them from the field into folklore.

Nathan Cleary
Jack Silvagni
Jamie-Lee Price
Destanee Aiava

Hands of Gold

These palm-ministers were born with fingers of fury. They drop nothing, they stop everything - their limbs are legendary!

Israel Folau
Matthew Dellavedova
Laura Langman
Charlotte Caslick

Hardest Hitter

No ball is safe from destruction when these powerhouse players are on the field. Their physical prowess defies the laws of physics. They don't just hit it out of the park, they hit it off the planet.

Alyssa Healy
Meg Lanning
Nick Kyrgios

Need For Speed

Time has no power over these powerhouse speedsters. Blink and you'll miss them, they're aces of pace!

Daniel Ricciardo
Kyle Chalmers
Ellia Green
Britt Cox

All Star Bench Warmer

These legends love sport to the max. If they weren't already fully famous in their own field, they could have been all-star MVPs on the field.

Ryan 'Fitzy' Fitzgerald
Peter Helliar
Mel McLaughlin
Grant Denyer

Groundbreakers

These legendary players have excelled at not just one, but TWO sporting codes. They've broken ground on multiple sporting grounds!

Ellyse Perry
Ashleigh Barty
Erin Phillips
Dylan Alcott

Who will lose and who will ooze? Vote for their sporting favourires now at nick.com.au/kcs! Plus, enter Nickelodeon's exclusive competition for your chance to win a limited edition Nick Sports Swag Bag, containing a: Limited Edition Signed Kids’ Choice Sports Jersey; Nick Sports Sports Bag; Kids’ Choice Sports SnapBack; and a Nick Sports Drink Bottle!

In related news, Nickelodeon Australia and New Zealand will be launching a localised version of Nick USA's popular NickSports programming block soon! Nick Sports will serving up action, excitement and SPORTS! Nick are bringing fans all their favorite shows. PLUS, they're airing the biggest and best sports movies. Nick will bring you into the huddle with all your favorite athletes, teams and leagues, like the AFL, NRL and the BBL. Get ready for an all-access pass to Nick Sports!

Nickelodeon Kids’ Choice Sports Awards 2017 Australia and New Zealand will be inspired by the US version of the awards, which are currently in their fourth year.

Originally posted: Tuesday, September 26, 2017.
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