Wednesday, August 09, 2017

UK: CITV Picks Up Rights To "ToonMarty"

Barcelona-based distributor GoldBee has licensed ToonMarty, an animated comedy series made by Montreal's Sardine Productions, to CITV, the free-to-air (FTA) kids channel operated by ITV in the UK.

ToonMarty takes place in Toonville, where all cartoons live. The 40×11-minute show centers on Toonmart employee Marty, who is always sticking his nose in everyone else’s business. It was originally commissioned by Corus Entertainment for its French and English TELETOON networks and debuted on both channels in Canada last May.

The deal follows the recent pick up by Nickelodeon, which took it for its international channels and catch-up services around the world, excluding North America, China and Japan. Nickelodeon started to roll out the show on Nickelodeon's international channels last May.

Christophe Goldberger, GoldBee’s managing director, commented: “We are happy to see ToonMarty expand its presence with such a great partner as CITV. The tone of this outstanding comedy resonates with kids globally, combining hilarious slapstick elements with witty dialogues.”

Darren Nartey, ITV’s program acquisitions executive, noted: “We are delighted to be the home of ToonMarty in the U.K. It is a great comedy with fantastic animation, which will appeal to CITV’s core audience.”

Ghislain Cyr, president and producer at Sardine Productions, added: “We are delighted to count CITV amongst our partners. This is so rewarding for all of us at Sardine to know that kids from the U.K. and all around the world will be watching our series and hopefully have a good laugh!”

It is currently unclear whether Nicktoons UK & Ireland will still air the series.

The property has been supported by The Bell Fund, The Canadian Media Fund, the Canadian Film or Video Production Tax Credit (CPTC), The Shaw Rocket Fund and the Société de Développement des Entreprises Culturelles (SODEC).

Sources: TVKIDS, TBI Vision, C21 Media.
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