Friday, July 07, 2017

Danielle Nicole And Nickelodeon Partner For New Limited-Edition "Rugrats" Collection

When you think of the Nineties, what's one of things that comes to your mind first? The Rugrats, of course!


Danielle Nicole, the handbag and accessory brand known for translating runway trends into accessible styles, has teamed with Nickelodeon on a playful, limited collection of handbags, backpacks, pouches and key chains based on characters from the networks iconic '90s animated series Rugrats. In a nod to the characters’ spirited personalities, the collection features geometric prints, embroidery and mixed metallics, evoking Nineties trends, which have returned on the runways and in the streets.

The limited-edition pieces include nine new backpack and crossbody styles, four pouches and two key chains based on characters from the channel’s beloved Rugrats series.

The designs incorporate Rugrats characters, like Tommy Pickles, Chuckie Finster, Angelica Pickles, Reptar, Cynthia, and even Tommy's baby bottle, with catchphrases such as “Get Real.” Prices range from $14 for key chains to $78 for backpacks and handbags, and are also available for wholesale.

“Nostalgia and whimsical trends of the Nineties play big with our customer base, so we knew a collection based on characters that hit the screen in the early Nineties would resonate with them,” said Danielle DiFerdinando, founder and creative director of Danielle Nicole, a division of FAB NY. “Bold and bright hues were Nineties staples.” She advises, “Style the bags with Nineties fashion trends — cropped tops, high-waisted jeans, high-top sneakers and track pants.”

The Nickelodeon Rugrats collection will retail at Box Lunch, a division of Hot Topic, beginning Friday 14th July 2017. Box Lunch sells pop-culture-themed apparel, accessories, home goods, gifts, novelty items and collectibles. For every $10 spent at a Box Lunch store, a meal is provided to Feeding America on behalf of local member food banks. The Rugrats designs will be also be sold on Danielle-Nicole.com beginning Monday 14th August 2017 and on bloomingdales.com in October 2017.

The Rugrats collection is Danielle Nicole’s first collaboration with Nickelodeon. In addition to Nick, Danielle has an ongoing program with Disney, and has partnered with Dreamworks’ Trolls, among other collaborations.

Check out the Danielle Nicole x Rugrats collaboration below, and don't forget to let NickALive! know which items are your favorites in the comments!

A millennial's gotta do what a millennial's gotta do!


More NickSplat: The BoxLunch x Nickelodeon Collab Is Going To Give You Major Nostalgia!

Watch all your '90s Nickelodeon favorites on NickSplat, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night at 10pm ET/PT, only on TeenNick USA! #NickSplat!

More Nick: Nickelodeon Brings O-Town, Hillwood, Bikini Bottom, and More to Life at Comic-Con International: San Diego July 20-23, 2017!

Sources: WWD, Accessories Magazine; Additional source: Wikipedia.
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