Wednesday, April 05, 2017

Nickelodeon's SLIME CUP Returns For Second Year Announcing New Strategic Partnership With Tourism and Events Queensland

Original Nickelodeon Australia Press Release, via Astra: Subscription Television Australia:

MEDIA RELEASE

5 March 2016

NICKELODEON’S SLIME CUP RETURNS FOR SECOND YEAR ANNOUNCING NEW STRATEGIC PARTNERSHIP WITH TOURISM AND EVENTS QUEENSLAND


Following a hugely successful first season, Nickelodeon Australia’s award-winning original production SLIME CUP today announced a new strategic partnership with Tourism and Events Queensland (TEQ) to expand live tryouts for the series into the Gold Coast.

For first time Queensland kids will get the chance to take on Nickelodeon’s challenges to attest they have what it takes to be SLIME CUP contestants. 2017 live tryouts will be held on Sunday, 9 April at Sea World on the Gold Coast (9am – 4pm).

Minister for Tourism and Major Events Kate Jones said hosting the SLIME CUP live tryouts on the Gold Coast was another win for the local tourism industry.

“We are so excited to be partnering with Nickelodeon for this great family-friendly event,” Ms Jones said.

“Thousands of families are expected to tune-in when the series premieres in June, so this is a great opportunity for us to showcase one of our most popular tourist destinations to the entire country. We are looking forward giving Queensland kids the ultimate Nickelodeon experience right here on the Gold Coast this weekend.”


Double Threat, winning team of SLIME CUP 2016

Kids from elsewhere across Australia and New Zealand will be able to upload audition videos via the website to receive one of the 15 coveted places on the show. SLIME CUP is open to all kids aged 9 – 13 in Australia and New Zealand. For a second year, live-try outs for NSW kids will be held at Westfield Mt Druitt, on Sunday, 23 April (9am – 4pm).

15 teams of superstar besties will be selected to compete in the Slime Arena and take on a series of larger-than-life inflatable challenges that will test their stamina, strength and stomachs to determine the final four teams. The finale episode will see these four teams compete on an all-new inflatable obstacle extravaganza to win the ultimate prize, the 2017 Nickelodeon SLIME CUP trophy.

SLIME CUP premieres at 5.30pm on Friday, 30 June 2017 and will feature expanded digital content, including the chance for kids to create their own SLIME CUP course online and opportunities for bespoke integration across multiple platforms.

Ben Cox, General Manager for Nickelodeon Australia and New Zealand said: “We’re extremely excited to be working with TEQ to bring more Nickelodeon properties to life in Queensland. In 2017 we’re going to bring kids crazier challenges, bigger spills, and even more ways for kids to get covered head-to-toe in slime.”

SLIME CUP achieved great success both on-ground and on-air in 2016, the ratings for the series outperformed channel average by 83% with Grocery Buyers and 25% of Children 5-12 on STV tuned into SLIME CUP 20161. Digitally, SLIME CUP achieved almost 100,000 Unique Visitors over the course of the campaign and social impressions across Facebook reached over 3 million.


SLIME CUP 2017 will be hosted by two stars from one of Nickelodeon’s hit live-action show. 2016 host Kristy Best will join the US stars as the on-the-ground host, bringing viewers all the action and interviews from the sideline.

Registrations are now open and will close at midnight on Tuesday, 25 April.

-Ends-

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About Nickelodeon Networks
Nickelodeon, now in its 37th year globally and 21st year in Australia, is a globally recognised and widely distributed multimedia entertainment brand for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company includes both locally produced and global television programming plus consumer products, digital applications, theme parks, recreation, books and feature films. Nickelodeon Australia has been named Channel of The Year twice by ASTRA and won numerous industry awards. Nickelodeon and Nick Jr. channels air 24 hours a day, seven days a week and are seen in over 2.3 million households via Foxtel (Channel 701) and Fetch TV (Channel 146). Outside of the United States, Nickelodeon is a part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms. www.nick.com.au

About Tourism and Events Queensland
Tourism and Events Queensland is a statutory body of the Queensland Government and the state’s lead marketing, destination and major events agency. In partnership with government, regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland’s tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.

1 Source: OzTAM NatSTV Panel, Consolidated data, 1/07/2016-12/08/2016 (44 plays). CH AVG: 01/06/16 – 30/06/16, 06:00 – 19:59

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