New campaign brings connected entertainment to life
23rd March 2017
Virgin Media has today launched a major new campaign that brings to life the unparalleled entertainment that its customers enjoy through superior, ultrafast connectivity.
The multi-million pound campaign, which unveils the new Virgin fibre brand, will run over 14 weeks across TV, online, print and OOH. The TV ad launches on Friday 24th March during Coronation Street on ITV 1 and Gogglebox on Channel 4.
The campaign, created by BBH London, celebrates the uniqueness of Virgin Media’s cables and the great entertainment they are capable of delivering. Fast-paced and action- packed, it depicts some of entertainment’s most loved characters and personalities racing down a gigantic, futuristic fibre cable.
Set to the soundtrack of "Misirlou" by Dick Dale & The Del Tones, the film features appearances from Usain Bolt, Iron Lord Hunter from Activision’s Destiny game, Southampton FC and Donatello from Nickelodeon’s Teenage Mutant Ninja Turtles.
Kerris Bright, Chief Marketing Officer at Virgin Media, said: “Red Hot is our north star for judging creativity and our new campaign delivers this in spades. If entertainment could choose its fibre – it would choose Virgin fibre.
“Our campaign coincides with the launch of VIVID 300 – our top speed – and the refresh of our bundles. Our entry speed is VIVID 100, meaning we start where our competition stops.
“The power of our proposition is that we bring connectivity and entertainment together in an irresistible way. The best entertainment needs awesome connectivity, so whether you’re streaming, downloading or gaming online we’ve got the connectivity that’s up to the job.”
The campaign is based on the insight that, due to its unrivalled fibre and Wi-Fi connection, Virgin Media is able to deliver a reliable and seamless entertainment experience, direct to the home. The high-energy film reminds viewers of this, demonstrating that Virgin Media is the fastest way to connected entertainment. It ends with the line: ‘The best entertainment deserves awesome WiFi. This is Virgin Fibre.’
The film was shot by award-winning director Sam Brown, through Rogue. An epic production, it was shot in a bespoke tunnel in Budapest spanning 200ft. It will be accompanied by print and online activity planned and bought by Manning Gottlieb OMD.
The full TV advert can be viewed here:
About Virgin Media
Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.
The company’s dedicated, ultrafast network delivers the fastest widely available broadband speeds to homes and businesses. We’re expanding this through our £3bn Project Lightning programme, which will reach 17 million premises by the end of 2019.
Our interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones.
We launched the world’s first virtual mobile network, offering fantastic value and services. We are also one of the largest fixed-line home phone providers in the UK and Ireland.
Through Virgin Media Business, we support entrepreneurs, businesses and the public sector, delivering the fastest speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international cable company, with operations in more than 30 countries.
Chief marketing officer: Kerris Bright
Director of brand communications: Lloyd Page
Head of advertising and sponsorship: Ellie Tory-Norman
Creative Team: Felipe Guimaraes, Lambros Charalambous
Creative director: Carl Broadhurst
Strategist: Alana King
Strategy director: Elle Graham-Dixon
Business lead: Zoe Verrion
Account directors: Andrew Connolly, Brooke Hannan
Account manager: Matt Sims, Lauren Thacker, Alice Brooksbank, Sam Hardy
Agency Producer: Georgina Kent
Assistant producer: Sophie Hughes
Production company: Rogue
Director: Sam Brown
Executive producer: Charlie Crompton
Producer: James Howland
Director of photography: Tom Townsend
Post production: The Mill
Editing: Final Cut
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Additional source: Campaign; H/T: The Drum.
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