For its latest arcade redemption game, Andamiro USA Corp. is betting on another licensed property. PAW Patrol is based on Nickelodeon's number-one CG-animated adventure series of the same name. The game pools the play appeal of a single-button skill stop with the series' puppy characters and their human protagonist.
"PAW Patrol combines the classic gameplay of an arcade spinner with a great package that was designed with Nickelodeon artists," Drew Maniscalco, Andamiro USA marketing vice-president, told Vending Times Inc. "The cabinet will attract kids of all ages, and the easy-to-learn but challenging-to-master element will keep them coming back."
Nickelodeon's PAW Patrol CG-animated series stars a pack of heroic rescue pups-Chase, Marshall, Rocky, Rubble, Zuma, Skye and the newest pup Everest-who are led by a tech-savvy boy named Ryder. Together they work hard to show the people of Adventure Bay that "no job is too big, no pup is too small!" Produced by Spin Master Entertainment, the series features a curriculum that focuses on citizenship, social skills and problem-solving. PAW Patrol is the number-one preschool series on Nickelodeon and airs weekdays at 12 p.m. (ET/PT).
PAW Patrol is created by Keith Chapman (Bob the Builder). It is produced by Spin Master Entertainment with animation by the Canadian animation studio Guru Studio. The series premiered on Nickelodeon in the U.S. in August 2013, and airs on Nickelodeon and Nick Jr. channels globally.
PAW Patrol is the third Andamiro game based on a animated Nickelodeon series. The previous games, SpongeBob's Pineapple Arcade and SpongeBob Order Up, each performed well in a range of gameroom environments, attracting a wide player demographic.
"PAW Patrol is one of Nickelodeon's more recently introduced properties, and one of its most popular," added Andamiro USA sales manager Ryan Cravens. "It's definitely going after a younger crowd -- the preschool and a little older demographic. It's incredibly popular now. And this is the first product in the arcade industry that has licensed PAW Patrol for a game."
Cravens explained that the design was prompted by requests for a game based on the cartoon from one of Andamiro's larger customers who recognized a market for it.
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