In honour of SpongeBob’s 18th birthday, Nickelodeon & Viacom Consumer Products (NVCP) has tapped a host of designers to create a collection of men’s and women’s apparel, footwear and accessories for the tSpongeBob Gold campaign. Six fashion designers created SpongeBob SquarePants-themed clothing and hosted the SpongeBob Gold fashion collection at London Fashion Week.
Including 27 items, the collection includes amazing designs from some of the coolest names in fashion:
*Unisex sweatshirts by Peter Jensen
*T-shirts by Bobby Abley
*Vintage embroidered pieces by Bad Denim
*Patchwork sneakers by Suecomma Bonnie
*Accessories by Salar
*Charm-adorned jewellery by Maria Francesca Pepe
SpongeBob Gold will be available at retail exclusively outside of the U.S. from May 2017, with retail partnerships to be announced in the coming weeks.
I'm ready, I'm ready, I'm ready (to wear!)!
Among the famous faces at the launch of Nickelodeon's SpongeBob Gold capsule collection was Louis Tomlinson’s big sis Lottie! And she even got a piccie with the yellow sponge himself!
Lottie also grabbed a photo with One Direction’s stylist, Lou Teasdale!
Ahhhhh – looks like celebs love SpongeBob as much as we do! What do you think about SpongeBob being a fashion icon? What items from the SpongeBob Gold collection are you hoping to pick up when they hit shops? Chat with NickALive! in the comments below!
Tune into the brand-new SpongeBob SquarePants episode "Goodbye, Krabby Patty?", guest starring Emmy Award-winning actor Jon Hamm (Mad Men) as the charismatic, sharp-witted and devastatingly charming advertising agency executive Don Grouper, who has a big plan for the Krabby Patty that may prove irresistible, even to the impervious Mr. Krabs, premiering Tuesday 28th February 2017 at 5:30pm, only on Nicktoons UK & Ireland! In the episode, Mr. Krabs manufactures Krabby Patties on an industrial scale, but it drives a wedge between SpongeBob and Patrick. "Goodbye, Krabby Patty?" also marks the 200th episode of SpongeBob SquarePants!
Also, via Blog.Viacom:
Top fashion bloggers, designers, celebs and SpongeBob himself were in attendance at the SpongeBob Gold fashion collection launch party at London Fashion Week on Saturday Feb. 18.
To kick off a year-long SpongeBob Gold international campaign, Nickelodeon and Viacom Consumer Products have collaborated with six international designers on an innovative fashion collection. Featuring designs from Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim, the SpongeBob Gold fashion collection includes clothing for men and women as well as footwear, accessories and jewelry. SpongeBob Gold will be available at retail exclusively outside of the U.S. beginning in May.
LONDON, ENGLAND – FEB. 18: A general view at Nickelodeon’s SpongeBob Gold 18th Anniversary at LFW in collaboration with the LFW Design collective on Feb. 18, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images for Nickelodeon)
Designer Maria Francesca Pepe, who designed a range of charm-adorned SpongeBob jewelry, said of her involvement in the collection, “I’ve always felt the concept of pop defined the core of my creations. Developing an exclusive capsule collection of jewelry featuring the pop sensation SpongeBob felt such a match.”
LONDON, ENGLAND – FEB. 18: Peter Jensen attends Nickelodeon’s SpongeBob Gold 18th Anniversary at LFW in collaboration with the LFW Design collective on Feb. 18, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images for Nickelodeon)
The launch party saw most of the designers in attendance along with invited fashion press and bloggers, as well as UK celebrities including Lottie Tomlinson, Sam and Lou Teasdale, Carl Barat and Poppy Jamie. Guests could admire the pieces in the collection, each item incorporating SpongeBob iconography embellished with a golden twist. Guests were treated to catering by top celebrity chef Tom Wolfe, with a menu that included Crab Cakes, Sea Kale and Yogurt Dip, SpongeBob and Patrick cookies, mixed fruit kebabs and yellow cotton candy with gold flakes. SpongeBob was of course in attendance and kept busy posing for photos with the party guests.
LONDON, ENGLAND – FEB. 18: Lyza Jane attends Nickelodeon’s SpongeBob Gold 18th Anniversary at LFW in collaboration with the LFW Design collective on Feb. 18, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images for Nickelodeon) *** Local Caption *** Lyza Jane
The SpongeBob Gold fashion collection forms part of Nickelodeon’s year-long SpongeBob SquarePants Gold international campaign. Over the next 12 months, Nickelodeon will celebrate everything that makes SpongeBob one of the most iconic animated characters in the world: his humor, optimism and heart of gold. The campaign will include activations on-air, online, and on social media, as well as additional product and retail launches.
Kudos if you got through this post without singing Spandau Ballet's "Gold"! :P
Original sources: Comedy Central UK, The Scoop.
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