Thursday, January 05, 2017

Jazwares Named Master Toy Partner For "Ben And Holly's Little Kingdom" In The USA

New York: Entertainment One (eOne) has appointed Jazwares as the U.S. master toy licensee for its Emmy award-winning preschool property Ben & Holly’s Little Kingdom!

Jazwares’ debut collection of Ben & Holly’s Little Kingdom toys will include figures, accessories, multi-packs, vehicles and playsets. Jazwares will translate the magic of the series into the toy line.

Ben & Holly’s Little Kingdom will see its first U.S. release of consumer products this fall with preschool-targeted toys from Jazwares at specialty retailers. An all-new product line will launch at retailers nationwide in August 2017.

The series premiered on Nick Jr. USA in October 2015. From the team behind the preschool hit Peppa Pig, Ben and Holly's Little Kingdom follows the adventures of Holly, a young fairy princess whose magic often goes awry, and her best friend Ben Elf, who lacks magical powers but is extremely handy. They live in the Little Kingdom, a tiny land where flowers and grass rise above the tallest towers. Together, Ben and Holly go on exciting adventures with their friends and work together to fix magical mistakes. The series targets youngsters between the ages of 3 and 6.

“We are thrilled to be working with Jazwares on another of our prized preschool properties,” said Joan Grasso, the Vice President (VP) of licensing for North America at eOne Family. “Jazwares has been a fantastic partner for Peppa Pig and we’re excited to work closely with the company’s top-notch creative team once again to help grow Ben & Holly’s Little Kingdom into a leading children’s entertainment brand and bring the show to life through a range of toys that will enchant young fans for years to come.”

Ben & Holly’s Little Kingdom adds magic to everyday life and we are excited to partner with eOne on such a wonderful property,” added Laura Zebersky, the chief commercial officer at Jazwares.

Ben & Holly’s Little Kingdom airs in over 130 countries worldwide, including Nickelodeon and Nick Jr. channels across the UK & Ireland, Flanders, Norway, Finland, Sweden, Italy, Poland, Russia, Mexico and Brazil.

Sources: TVKIDS, ToyNews, License! Global, Toys 'n' Playthings.
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