Tuesday, October 11, 2016

Rainbow And Kellogg's Team For "Regal Academy" Promotion

Rainbow has entered a promotional partnership with Kellogg's for Regal Academy to feature the popular animated series on the food manufacturing company's packaging, including on Rice Krispies cereal boxes, from Monday 31st October 2016 and Tuesday 7th February 2017!

The promotion will also include a competition where consumers can win a "Magic Regal" weekend and prizes everyday such as fashion dolls from Giochi Preziosi, DVDs from Koch Media and books from Fabbri Editore.

Regal Academy is a brand-new funny and exciting animated series (26 episodes X 26') from Winx Club creator Rainbow that brings classic fairy tale characters into the modern world. Using a a mixture of comedy, music and innovative animation techniques, the new show takes the familiar world of fairy tales and turns it upside down by adding a delicious and charming twist.

The action takes place through the eyes of Rose Cinderella, a average teenage girl who's as obsessed with shoes as she is fairy tales. But when she finds a key that unlocks a magical new world, she learns that fairy tales are not just in storybooks!

When Rose tumbles into Fairy Tale Land, she discovers something even greater--her own magical family legacy! Her grandmother Cinderella is headmistress of Regal Academy, where five famous fairy tale families come together to teach the next generation of princes and princesses how to become heroes... with a lot of help from their legendary grandparents.

Now Rose and her new best friends – Astoria Rapunzel, Joy Le Frog, Travis Beast, LingLing Iron Fan and Hawk Snowwhite, all of whom belong to the school's founding families – figure out how to fly dragons and outsmart witches, all while learning to use their magic and live up to their famous family names. Can they make the grade?

Created and produced by Rainbow in collaboration with Rai Fiction, Regal Academy premiered in Italy last May on Rai YoYo and has been sold in more than 120 countries. Nickelodeon acquired the global broadcast rights To Regal Academy in October 2015, and is currently rolling the all-new series on Nickelodeon channels globally, including on Nick USA, where the show debuted on Saturday 13th August 2016.

Rainbow's new IP also has more than 80 licensing agreements to its name.

Regal Academy is the latest property created and developed by Rainbow, the force behind Winx Club, whose consumer products sales generated more than US$2 billion at global retail last year.

In additional Rainbow news, the Italian animation studio has tapped toy company Simba Dickie Group to release the first products for its live action girls' series Maggie & Bianca Fashion Friends.

The new toy collection for Maggie & Bianca includes fashion art and crafts, role play, musical and electronic items. It also aims to embody the concept of "expressing yourself" by allowing girls to enter the world of the show and find and express their own style and personality.

The new toy line is now hitting shelves throughout Europe.

Source: License! Global; Additional source: Wikipedia (I, II).
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